OKRs is a goal setting method developed by Intel and used by Google

1. @andrefaria
OKR’s

2. Businesses live and die
by hitting their targets

3. OKRs
(objectives and key results)
can help you business to
achieve its targets!

4. OKRs is a method developed by
Intel and used by Google

5. “Google sets impossible bodacious goals…and then achieves
them. The engineering mindset of solving the impossible problem
is part of the culture instilled in every group at Google. Tough
engineering problems don’t have obvious answers. You need to
invent the solution, not just optimize something that exists. Every
quarter every group at Google sets goals, called OKRs, for the
next 90 days. Most big companies set annual goals like improving
or growing something by x%, and then measure performance once
a year. At Google a year is like a decade. Annual goals aren’t good
enough. Set quarterly goals, set them at impossible levels, and
then figure out how to achieve them. Measure progress every
quarter and reward outstanding achievement.”
Don Dodge,
http://dondodge.typepad.com/the_next_big_thing

6. Each quarter, every Googler sets their objectives and key results
(OKRs). Every team sets OKRs, every practice group, all the way up
to company-level OKRs. And at the conclusion of each quarter,
those OKRs are all graded (from 0 to 1.0), for the entire company
to see. Anyone who scores too well is suspected of sandbagging;
score too low and you’ll need to have good answers for why you
didn’t deliver. It’s not overstating it to say that the OKR process is
one of the critical components of Google’s success.
http://startuplab.googleventures.com/workshops/objectives-and-key-results-2012-10-24

7. The company, department, team
set not just their objectives, but
identify the key results for hitting
those objectives.

8. Goals are clear and measurable, and
there is alignment

9. Make sure
everyone know
what is important

10. Focus Effort

11. How to implement OKRs?

12. Set your Objectives
significant, communicate action and
supported by the organization

13. For each Objective
Find Key Results
(how you’re going to accomplish).
A few SMART
key points.

14. OBJECTIVE
Increase sales by 25% in the next quarter
KEY RESULTS
Hire 2 great new sales people
Introduce new more effective sales collateral
Increase conversion rate
on visits to website by 10%

15. OBJECTIVE
Reduce the bug count of my
software.
KEY RESULTS
Close all obsolete bugs.
Triage all new bugs within 1 day.
Assign an owner to every bug.
Fix 3 bugs a week.

16. References
InThePlex:HowGoogleThinks,Works,andShapesOurLives
http://www.comtor.org/wiki/index.php/
Getting_started_with_OKRs
http://teamly.com/771-okr-objectives-and-key-results
http://dondodge.typepad.com/the_next_big_thing/
2010/01/how-google-sets-goals-and-measures-success.html
http://startuplab.googleventures.com/workshops/
objectives-and-key-results-2012-10-24

17. Thanks! @andrefaria
http://blog.andrefaria.com/en