We've presented a keynote at Interaction South America 2017 about Design Leadership.

1. Design Leadership
Interaction South America 2017

2. ANDERSON SILVA
HEAD OF DESIGN at YOUSE

3. Design Guessinglis
workforfood.nu

4. Design Guessinglis
I DON'T KNOW WHAT IT MEANS,
BUT I LIKE IT...
workforfood.nu

5. Design Habilis
I KNOW ALL SOFTWARES,
BUT DON'T KNOW WHY...
workforfood.nu

6. Design Sapiens
I KNOW WHAT DESIGN MEANS,
BUT IT DOESN'T WORK...
workforfood.nu

7. Design Sapiens Sapiens
I KNOW HOW TO DESIGN,
BUT PEOPLE DON'T...
workforfood.nu

8. Design Consultantlis
I KNOW HOW ENGAGE PEOPLE TO DESIGN,
BUT I DON'T HAVE TIME...
workforfood.nu

9. I BELONG TO A SENIOR TEAM,
BUT WE DON'T HAVE VOICE...
Extremely senior service design system thinker
workforfood.nu

10. Junior Leaderis
Ow my God,
I'll have to lead it!
workforfood.nu

11. Hire
Evaluate Evolve
Budget
Metrics Culture
Negociate
Politics
Feedback
Facilitate
Motivate
preadsheets
Public speaking
Relationship
Manage
Inspire
Posture
EducateFire
LTV/CAC
LTV
Churn
OKRs

12. ACCIDENTAL LEADER
ANDY BUDD

13. DON'T PANIC

14. FIGURE OUT THE
CURRENT SITUATION

15. Maturity
No conscious design
Style and aesthetics
Function and form
Problem solving process
Framing strategies
WHAT'S THE
ACTUAL MATURITY OF
THE COMPANY
ABOUT DESIGN?
Jess McMullin

16. "The problem is that
culture is too often defined by default
instead of designed"
https://max.adobe.com/sessions/max-online/

17. IF YOU DON'T KNOW WHERE TO GO,
DOESN'T MATTER WHAT PATH YOU TAKE.

18. DEFINE
OR BE DEFINED

19. DESIGN VISION
PURPOSE & BELIEFS
WHAT IS NOT ACCEPTED
YEAR MILESTONES
SUCCESS METRICS
JOB DESCRIPTIONS

20. UXWITHOUT USER
IS JUST 'X'

21. "Creativity is highly debatable,
consumer research is not!"

22. GET RID
OF YOUR EGO
DECISIONS

23. GET RID
OF YOUR EGO
DECISIONS
SELF
DEPARTMENT

24. DESIGN
IS NOT A
DEPARTMENT

25. YOUR
OWN BEHAVIOR
THE FIRST CHANGE IS

26. BETHE EXAMPLE
YOU WILL

27. BETHE EXAMPLE
YOU WILL
Whether
you want to
or not!

28. CREATE A FEEDBACK CULTURE
TAKE CRITICISM SERIOUSLY, NOT PERSONAL

29. BETHE EXAMPLE
"Frequently I
have to shock
my system,
to feel that I
am still alive"
John Maeda

30. TO DESIGN
MEANS
TO LEAD CHANGES

31. LEADERSHIP
IS NOT OPTIONAL

32. TO LEAD
TO MANAGE

33. TO LEAD
TO MANAGE
CHANGE
INSPIRE
DISRUPT

34. TO LEAD
TO MANAGE
CONTROL
KEEP ORGANIZED
MEASURE

35. LEAD UP
LEAD DOWN
LEAD OUT

36. LEAD UP
LEAD DOWN
LEAD OUT
OTHER AREAS
COMMUNITIES
EXTERNAL AGENCIES

38. HIPPO
DON'T BECAME A
HOW GOOGLE WORKS
(Highest paid person opinion)

39. "Fight executive led creative direction
and the resulting hysteria"

40. ASK WHY
IS THAT A FACT OR JUST OPINION?

41. UNDERSTAND
AND BALANCE YOUR TEAM

42. 2
USER
RESEARCHERS
8
UX
DESIGNERS
3
VISUAL
DESIGNERS
1
DESIGN
SYSTEM
UNDERSTAND
AND BALANCE YOUR TEAM

43. "You have to create self-managing teams,
that are empowered to make their own decisions"

44. "If you aren't prepared to fail,
you will never come with anything original."

45. "Failure comes from
not learning from you failings."

46. UNDERSTAND
AND BALANCE YOUR TEAM

47. UNDERSTAND
AND BALANCE YOUR TEAM

48. #UXTeamSummitBR

49. Chapter Routines & Ceremonies
Design challenge Consistence sync

50. USER NEEDS TECHNOLOGYBUSINESS

51. USER NEEDS TECHNOLOGYBUSINESS
DESIGNERS MUST CROSS!

52. DESIGNERS MUST BE FACILITATORS
Help a group of people understand their common objectives
and assists them to plan how to achieve these objectives.

53. OPENTHE BLACK BOX OF DESIGN

55. HANDBOOK.YOUSE.COM.BR

56. NOT EVERYTHING THAT
COUNTS CAN BE COUNTED
NOT EVERYTHING THAT
CAN BE COUNTED COUNTS
ALBERT EINSTEIN

57. GOOGLE VENTURES

58. Zixuan Zhao, at Baidu
"How the hell designers don't know excel?
Everybody knows it!"

59. PROCESS METRICS

60. WHAT WORTH STOPPING FOR IT?
LEADERSHIP

61. “Hard things are hard because
there are no easy answers or
recipes. They are hard because
your emotions are at odds with
your logic. They are hard
because you don’t know the
answer and you cannot ask for
help without showing
weakness.”
― Ben Horowitz,

62. GET BUSY
MAKING CHANGES
NOT EXCUSES

63. I'VE CHANGED SOMETHING
TODAY
I HOPE

64. http://bit.ly/2yN6Fb3 < 20% Discount link

65. THANKS!
ANDERSON.SILVA@YOUSE.COM.BR