Marketing is undergoing a massive transformation in order to meet the demands of digitally empowered customers. Learn why today's tech-savvy marketers are ditching spreadsheets and moving to flexible, scalable planning tools. Learn more by visiting www.anaplan.com Like Anaplan on Facebook: https://www.facebook.com/anaplan Follow Anaplan on Twitter: https://twitter.com/anaplan Follow Anaplan on LinkedIn: https://www.linkedin.com/company/anaplan Like Anaplan on Google+: https://plus.google.com/+AnaplanInc/posts Follow Anaplan on our YouTube channel: http://www.youtube.com/c/AnaplanInc

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The tech-savvy marketer is
finally ditching the
spreadsheet—and here’s why

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Marketing is undergoing a massive
transformation in order to meet the
demands of digitally empowered customers.
@

3. “…Marketing is
headed toward being
on-demand—not just
“always on”, but also always
relevant and responsive to the
consumer’s desire. For marketing,
that means cutting through the
noise with pinpoint delivery.”
– “The coming era of ‘on-demand’
marketing,” McKinsey

4. Marketers have
been given an
overwhelming
amount of
technology to
engage with
customers.

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Gartner found that by 2017, the CMO
will spend more on IT than the CIO.1
$
$

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Shockingly, however, with all this
technology at their fingertips,
marketers are still planning and
budgeting in spreadsheets!

7. Today’s marketers are too
sophisticated for spreadsheets.

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Business decisions happen too
quickly for marketing to be
sifting through spreadsheets to
report out their spend-to-date…

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Or track down what amount of
budget is left to spend…

10. Or even justify an increase in budget
due to changing market demand.

11. This inability to adjust the plan and
budget, based on changing business
objectives, will put marketing at a
significant disadvantage.

12. CMOs cannot rely on data that
is days or weeks old.

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You need a planning tool that
enables marketing to proactively
respond to change—course
correcting to the plan as needed.
RESPOND

14. You need a planning tool that
helps identify opportunities for
marketing improvement and
optimized spend.

15. You need a planning tool that can
evaluate different business scenarios and
measure their impact to marketing spend,
resources, and revenue forecast.

16. With Anaplan’s Marketing Resource
Management, transform your marketing
department from a cost center to a
profit center.

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And finally, once and for all,
ditch planning and budgeting
in cumbersome spreadsheets.
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18. Learn about Anaplan’s
Marketing Resource
Management
Request a personal demo today
anaplan.com/demo

19. SOURCES
1. Gartner, “By 2017 the CMO will spend more on IT than the CIO,” Gartner Webinar, presented January 3,
2012. Accessed November 3, 2015.
http://my.gartner.com/portal/server.pt%3Fopen%3D512%26objID%3D202%26mode%3D2%26PageID%3D
5553%26ref%3Dwebinar-rss%26resId%3D1871515.