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Volvo Eicher Joint Venture


Eicher Motors Limited (EML) incorporated in 1982, is an
Indian automaker company based in Gurgaon, India and a
leading player of the Indian automobile industry.



The Eicher Group has diversified business interests in design
and development, manufacturing, and local and international
marketing of trucks, buses, motorcycles, automotive gears, and
components



Eicher has invested in the potential growth areas of
management consultancy services, customized engineering,
and maps and travel guides


The Volvo Group is one of the world’s leading
manufacturers of trucks, buses, construction equipment
and marine and industrial engines



Provides complete solutions for financing and service



Employs about 115,000 people, has production facilities
in 19 countries and sells its products in more than 190
markets.


Joint Venture came up in June 2008 - VE COMMERICAL VEHICLES



50:50 Joint Venture



Eicher will transfer its commercial vehicles, components and
engineering design services business to the new joint venture



Volvo will brought advanced manufacturing technology and set up new
processes for improving after sales services


Volvo would invest $350 million of which $275 million as cash
and $75 million as value for its truck dealer and service
network — for a 45.6% stake in the JV, while the rest will be
held by EML.



It included complete range of Eicher-branded trucks and
buses, VE Powertrain, Eicher's components and engineering
design services businesses as well as the sales and
distribution business of Volvo trucks within India.
REASONS FOR JOINT VENTURE
• MASS MARKET PRODUCT
• FRUGAL ENGINEERING
• EXPERIENCE OF WORKING
IN EMERGING MARKET

• GLOBAL DISTRIBUTION
• ADVANCED TECHNOLOGY
• FINANCIAL MUSCLE


Helped EML expand its presence overseas and
sell commercial vehicles in global markets

Gave Volvo access to EML’s vast network of over
150 dealers across the country




VECV expands its presences in medium & heavy
duty truck



VECV have a compelling product proposition in
medium and heavy duty truck market


VECV invested 700 crore in the business and it has lined up another
1,000 crore for the next few years, which will go into R&D, engine
manufacturing facility, bus body building plant and new paint shop



It has 11% share in the overall truck market with 31% share in the
light duty and medium duty segment of 5-12 tonne.



Launched the Pro Series, a new range of trucks and buses
developed specifically for India and other selected growth markets.
The Pro Series includes 11 new products (trucks and buses) and
covers the entire 5 to 49 ton gross vehicle weight (GVW) range,
setting a new standard among customers with high demands on
profitability, flexibility and driver effectiveness.



VECV target 15% share in Indian heavy duty truck market.
VECV WILL GIVE STRONG COMPETITIONTO:

DAIMLER

TATA MOTORS

BHARAT BENZ

PRIMA &
ULTRA TRUCK

ASHOK
LEYLANDS
U TRUCK
Volvo has invested more into
the joint venture over time as
compared to Eicher

Volvo may want more control
and a bigger say in decisionmaking and it may not value
Eicher's contribution to the
same extent as before
THANKYOU

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Volvo Eicher Joint Venture

  • 2.  Eicher Motors Limited (EML) incorporated in 1982, is an Indian automaker company based in Gurgaon, India and a leading player of the Indian automobile industry.  The Eicher Group has diversified business interests in design and development, manufacturing, and local and international marketing of trucks, buses, motorcycles, automotive gears, and components  Eicher has invested in the potential growth areas of management consultancy services, customized engineering, and maps and travel guides
  • 3.  The Volvo Group is one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines  Provides complete solutions for financing and service  Employs about 115,000 people, has production facilities in 19 countries and sells its products in more than 190 markets.
  • 4.  Joint Venture came up in June 2008 - VE COMMERICAL VEHICLES  50:50 Joint Venture  Eicher will transfer its commercial vehicles, components and engineering design services business to the new joint venture  Volvo will brought advanced manufacturing technology and set up new processes for improving after sales services
  • 5.  Volvo would invest $350 million of which $275 million as cash and $75 million as value for its truck dealer and service network — for a 45.6% stake in the JV, while the rest will be held by EML.  It included complete range of Eicher-branded trucks and buses, VE Powertrain, Eicher's components and engineering design services businesses as well as the sales and distribution business of Volvo trucks within India.
  • 6. REASONS FOR JOINT VENTURE • MASS MARKET PRODUCT • FRUGAL ENGINEERING • EXPERIENCE OF WORKING IN EMERGING MARKET • GLOBAL DISTRIBUTION • ADVANCED TECHNOLOGY • FINANCIAL MUSCLE
  • 7.  Helped EML expand its presence overseas and sell commercial vehicles in global markets Gave Volvo access to EML’s vast network of over 150 dealers across the country   VECV expands its presences in medium & heavy duty truck  VECV have a compelling product proposition in medium and heavy duty truck market
  • 8.  VECV invested 700 crore in the business and it has lined up another 1,000 crore for the next few years, which will go into R&D, engine manufacturing facility, bus body building plant and new paint shop  It has 11% share in the overall truck market with 31% share in the light duty and medium duty segment of 5-12 tonne.  Launched the Pro Series, a new range of trucks and buses developed specifically for India and other selected growth markets. The Pro Series includes 11 new products (trucks and buses) and covers the entire 5 to 49 ton gross vehicle weight (GVW) range, setting a new standard among customers with high demands on profitability, flexibility and driver effectiveness.  VECV target 15% share in Indian heavy duty truck market.
  • 9. VECV WILL GIVE STRONG COMPETITIONTO: DAIMLER TATA MOTORS BHARAT BENZ PRIMA & ULTRA TRUCK ASHOK LEYLANDS U TRUCK
  • 10. Volvo has invested more into the joint venture over time as compared to Eicher Volvo may want more control and a bigger say in decisionmaking and it may not value Eicher's contribution to the same extent as before