Improve Brand (intangible) & Profitability (tangible) via Triple Bottom Line & Corporate Social Responsibility

1. Sustainability Management Improve Brand & Profitability via TBL & CSR Anand Subramaniam

4. Sustainability

7. Why Sustainability ? Improve Productivity Reduce Absenteeism Improve Stakeholder Value Create Healthier Environments Improve Business Benefits Reduce Cost Reduce Risks

9. Principles - Sustainable Performance Source: Improving Sustainability Performance - Epstein and Roy Ethics Environment Employment Value Community Profit Relationships Transparency Governance Sustainable Performance

11. Corporate Social Responsibility (CSR)

13. CSR - Benefits Reputation, brand, integrity and trust Transparency, effective risk management and public reporting = investor confidence Improved employee morale / pride = attracting talent Closer attention to the firm’s reputation and its intangible assets = competitive advantage Closer contact with the community = better business outcomes

14. CSR - Success Criteria Success Criteria Develop positive relations with all stakeholder groups Be transparent with results / outcomes in relevant areas Compelling Business Case Promote the triple bottom line within the firm Regular stakeholders communication Utilise a structured / methodical approach Create culture that fits with sustainability values Environmental Scan for programs and new ideas Inculcate a continuous improvement mentality Ensure high Stds. of workplace health and safety Facilitate / define firm’s motivation for CSR involvement Develop awareness & obtain top management commitment

15. Triple Bottom Line (TBL)

16. Mental Model Source - The Sustainability Advantage, Bob Willard. Typical Business View Sustainability View Society Envi-ron-ment Economy Environment Society Economy

21. Business Case for Sustainability

22. Business Case Maximise Revenue Minimise Cost

25. Sustainability Management Framework

27. Roadmap - Planning for Sustainability

29. Roadmap – Planning for Sustainability Vision Success Criteria Strategic Resourcing / Funding Change Management Stakeholder Relationship Advocates / Champions Internal Process / Systems Sustainability Plan

38. HR’s Role in Building a Sustainable Enterprise

40. Reference