YouTube is one of the largest video platforms where brands are creating presence and sharing videos about the product, demos, testimonials etc. However, the organic reach of YouTube videos is pretty low and it takes lot of time for the videos to rank on the platforms. Hence, many brands resort to paid media campaign on YouTube to popularize the brand through effective video communications.
5. Now Masthead also available on CPM
buy mode!
Multiple marketers can advertise on masthead on same day
Its only available through leading media agencies in the country
https://support.google.com/google-ads/answer/9240173
6. How will your Masthead look?
Preview your masthead with the below link
https://www.youtube.com/videomasthead/
8. Truview –Skippable in-stream ads
Unlimited video length
View is counted after completion
of 30 secs (in case of videos longer
than 30 secs)
View is counted only after user
watches the full video (in case of
videos shorter than 30 secs)
Sustenance
VTRs (25 – 45%)
CPV (Re. 0.50 – 0.90)
VTR = [(Views/Impressions)x100]
CPV = (Budget spent / No. of Views)
9. Truview for Action –Skippable in-stream ads
Unlimited video length
View is counted at 30 secs
Lead Generation
Headlines – 15 characters
CTA – 10 characters
End screen displays for 5
secs on mobile, 7 seconds
on desktop
14. Campaign Objective vs Ad Format
Campaign sub-type
Campaign
Objectives
Skippable
in-stream
Bumper
(6 secs)
Non-
skippable in-
stream
(upto 15
secs)
Outstre
am
Ad
Sequence
Influence
Considera
tion
Shopping Drive
Conversio
ns
Brand
awareness
and reach
Product
Brand
Consideratio
n
Website
traffic
Leads
Sales
15. Campaign Objective vs Bidding Strategy
Campaign
Objectives
Maximum CPV Target CPM Viewable
CPM
Target
CPA
Maximize
Conversions
Brand awareness
and reach
Product Brand
Consideration
Website traffic
Leads
Sales
16. Sample YouTube Advertising Schedule
Objectives Asset type Frequency cap Duration
Teaser Bumper (6 secs) 3 per day 3 to 5 days
Product Launch Instream / Non-
skippable /
Outstream (15 to 50
secs)
3 per week 3 to 4 weeks
Sustenance Instream / Bumper 5 per month 3 to 4 months