Twitter advertising is very popular amongst both B2B and B2C brands. It helps to increase engagement around a brand. This presentation covers both key types of Twitter advertising - Promoted Trend, Promoted Tweets. It also shows how a campaign setup needs to be done. Lastly, it covers the conversion event tracking details too.

1. Twitter Advertising
Anandan Pillai

2. Promoted Trends
INR 3.5 – 4.0 lakhs per day
24 hours property

3. Promoted Trends

4. Twitter Campaign Objectives

5. Targeting Worksheet
• https://business.twitter.com/content/dam/business-twitter/targeting/twitter-ads-targeting.pdf

6. Twitter Ads
https://business.twitter.com/en/form/launch-new-io.html

7. Twitter Cards
Image Card Video Card App Card

8. Twitter Cards
Conversational Card
https://business.twitter.com/en/help/campaign-setup/conversational-ad-formats.html

9. Conversational Card Examples
Brand’s Tweets User’s Tweets

10. Conversational Tweets - Reminder Tweet

11. Conversion Tracking

12. Custom Conversion Event

13. Audience Creation

14. Thank you