Swiggy, lead food delivery app from India, rode over India's participation in Cricket World Cup.

1. SWIGGY’S EMAIL MARKETING
CAMPAIGN: CRICKET WORLD CUP ‘19
ANANDAN PILLAI
WWW.ANANDANPILLAI.COM

2. DATE: 9TH JUNE
OCCASION: INDIA VS AUSTRALIA
TIMING: 15:41 IST

3. DATE: 13TH JUNE
OCCASION: INDIA VS NEW ZEALAND
TIMING: 13:41 IST

4. DATE: 16TH JUNE
OCCASION: INDIA VS PAKISTAN
TIMING: 14:22 IST

5. DATE: 22ND JUNE
OCCASION: INDIA VS AFGHANISTAN
TIMING: 15:02 IST

6. DATE: 30TH JUNE
OCCASION: INDIA VS ENGLAND
TIMING: 09:58 IST

7. DATE: 2ND JULY
OCCASION: INDIA VS BANGLADESH
TIMING: 16:04 IST

8. DATE: 6TH JULY
OCCASION: INDIA VS SRI LANKA
TIMING: 13:30 IST

9. DATE: 9TH JULY
OCCASION: INDIA VS NEW ZEALAND
TIMING: 13:18 IST

10. KEY HIGHLIGHTS
• Contextual messaging around each match
• Emailer timing – just before the match start time
• Consistent emailer template throughout the campaign – Good Recall or a Blindspot?
• Key visual focused on cricket related elements – Ground, Players, Ball, Stumps, Floodlight
• Attractive offer – 50% OFF
• Why campaign ended with India’s exit from world cup?

11. THANK YOU