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Swiggy's email marketing campaign

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Swiggy, lead food delivery app from India, rode over India's participation in Cricket World Cup.

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Swiggy's email marketing campaign

  1. 1. SWIGGY’S EMAIL MARKETING CAMPAIGN: CRICKET WORLD CUP ‘19 ANANDAN PILLAI WWW.ANANDANPILLAI.COM
  2. 2. DATE: 9TH JUNE OCCASION: INDIA VS AUSTRALIA TIMING: 15:41 IST
  3. 3. DATE: 13TH JUNE OCCASION: INDIA VS NEW ZEALAND TIMING: 13:41 IST
  4. 4. DATE: 16TH JUNE OCCASION: INDIA VS PAKISTAN TIMING: 14:22 IST
  5. 5. DATE: 22ND JUNE OCCASION: INDIA VS AFGHANISTAN TIMING: 15:02 IST
  6. 6. DATE: 30TH JUNE OCCASION: INDIA VS ENGLAND TIMING: 09:58 IST
  7. 7. DATE: 2ND JULY OCCASION: INDIA VS BANGLADESH TIMING: 16:04 IST
  8. 8. DATE: 6TH JULY OCCASION: INDIA VS SRI LANKA TIMING: 13:30 IST
  9. 9. DATE: 9TH JULY OCCASION: INDIA VS NEW ZEALAND TIMING: 13:18 IST
  10. 10. KEY HIGHLIGHTS • Contextual messaging around each match • Emailer timing – just before the match start time • Consistent emailer template throughout the campaign – Good Recall or a Blindspot? • Key visual focused on cricket related elements – Ground, Players, Ball, Stumps, Floodlight • Attractive offer – 50% OFF • Why campaign ended with India’s exit from world cup?
  11. 11. THANK YOU

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