Keyword Research is one of the basic activities that any digital marketing person should conduct religiously. Keyword research is helpful in SEO, Social Media, SEM, Blog writing, Content writing, PR article writing, YouTube SEO, App Marketing etc. Keyword Research helps marketers to know the trend of keywords that are mostly searched by the end users. These keywords should then be tactically included in the title, description, ad copies or in the long form content to increase the discoverability of the particular content piece.

1. Keyword Research
Anandan Pillai

3. Why is that?
Page Title
Meta-description
Ranking keyword for a page on a website
Content Ideas
Competition benchmarking
SEO Strategy
SEM Strategy

4. Suppose I
search
“Apple”…

5. Then I search
“Buy Apple Online”

8. How to
Start?
What motivates
the business?
What are
business goals?
Who the
customers are?
What the
customers care
about?
How people
search?
Are there any
seasonal trends
in the audience
behaviour?

9. You got to
build a
strong
Organization
Persona
Customer
Persona

10. Keyword
Classification
Fat Head
Long Tail

11. Keyword Themes
Brand Generic Competition
ICICI home loans
ICICI home loan rate
ICICI home loan processing fee
Best home loan bank
Cheap home loan interest
Fast home loan processing bank
SBI home loan rate
HDFC home loan rate
Axis home loan rate

12. How to conduct Keyword Research
• www.google.com/ads or
www.ads.google.com
• Sign in with your Gmail id

13. Enter upto a maximum of 10 keywords

14. Enter website address

15. Thank you