Google My Business is a very helpful hyperlocal marketing strategy for small scale brands and large brands with wide network of distribution channel across the country. This presentation details out all steps that you need to follow while creating Google My Business presence for your brand.

1. Google My
Business
Anandan Pillai

2. Search Action
on
www.google.com

3. Search Action on
www.maps.google.com

4. SEO
GMB
Google
Shopping Ad

5. What is GMB?
• Launched in June, 20141
• Allows small medium businesses to have A
VERIFIED online presence (equivalent to a website)
• 3/4th online search queries are to find a business2
• Over 26 million SMBs have online presence on
Google Maps3
• Generate Reviews & Engage, Showcase Products,
Book an Appointment, Crowdsource Content from
store visitors
1 https://www.postbulletin.com/marketing/a-brief-history-of-google-my-business/article_a8233a88-81f7-11e7-9bd9-f75e295737ab.html
2 https://economictimes.indiatimes.com/small-biz/security-tech/technology/what-is-google-my-business-and-why-your-business-needs-it/articleshow/65223206.cms?from=mdr
3 https://www.telegraphindia.com/science-tech/size-doesnt-matter-powered-by-google-here-is-how-three-businesses-charged-up-their-bottom-lines/cid/1717094

6. How to create a
Google My Business
location?

7. www.business.google.com

8. Find a business

9. Add ‘Your Business’

10. Enter Business Name

11. Select Business Category

12. Add a location?

13. Enter Address

14. Shows relevant businesses close by

15. Locate on Google Map

16. Catchment Area?

17. Enter Service Areas

18. Enter Contact Details

19. Finish

20. Verification: Yes through Post Card!!

21. Wait for Postcard to come

22. Add your services

23. Add Business Hours

24. Add Business Description

25. Add Business Photos

26. Your Google My Business (GMB) Profile in ready!

27. Create an Offer Post

28. Info

29. Insights: Search View, Map View, Direction
Actions, Calls, Website Actions

30. Showcase Your Business

31. Add a Product

32. Add a Service

33. Create a Customized Website

34. Google Customized Website is ready!

35. Tips to get local business verified
• Enter unique contact number for each store
• Each store should have unique entry
• Each store should have a well-lit store branding outside the store
(preferably with GST No. written on it)
• One location can be claimed only by one local business
• If you create multiple business location on same address or with same
contact number the latest location would be included and the earlier
location would be deleted

36. How to maintain a healthy Local Business
presence?
• Treat it as a strong Owned + Earned channel for a brand (a blend of website and social media
presence)
• Keep updating the local business with relevant business and product pictures
• Regularly update the local business with informative posts
• You can’t delete a negative comment from local business listing, so try to address a complaint in a
suitable manner
• Try to engage with positive commenters
• Occasionally run paid media campaigns to boost the visibility of store
• Drive marketing campaigns to drive sufficient number of reviews (at least 100 per month)

37. Create a local business for your end term project
and earn brownie points!
Thank you