Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

Facebook Advertising Slide 1 Facebook Advertising Slide 2 Facebook Advertising Slide 3 Facebook Advertising Slide 4 Facebook Advertising Slide 5 Facebook Advertising Slide 6 Facebook Advertising Slide 7 Facebook Advertising Slide 8 Facebook Advertising Slide 9 Facebook Advertising Slide 10 Facebook Advertising Slide 11 Facebook Advertising Slide 12 Facebook Advertising Slide 13 Facebook Advertising Slide 14 Facebook Advertising Slide 15 Facebook Advertising Slide 16 Facebook Advertising Slide 17 Facebook Advertising Slide 18 Facebook Advertising Slide 19 Facebook Advertising Slide 20 Facebook Advertising Slide 21 Facebook Advertising Slide 22 Facebook Advertising Slide 23 Facebook Advertising Slide 24 Facebook Advertising Slide 25 Facebook Advertising Slide 26 Facebook Advertising Slide 27 Facebook Advertising Slide 28 Facebook Advertising Slide 29 Facebook Advertising Slide 30 Facebook Advertising Slide 31 Facebook Advertising Slide 32 Facebook Advertising Slide 33 Facebook Advertising Slide 34 Facebook Advertising Slide 35 Facebook Advertising Slide 36 Facebook Advertising Slide 37 Facebook Advertising Slide 38
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

0 Likes

Share

Download to read offline

Facebook Advertising

Download to read offline

Facebook is one of the key social media platforms for brands to create presence and build a strong community around the brand. Facebook is also one of the largest social media platforms in the world. It has combined strength of Instagram and WhatsApp. This presentation will help anyone who is interested to create new Facebook Advertisement or a paid media campaign on Facebook channel.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

Facebook Advertising

  1. 1. FACEBOOK ADVERTISING Anandan Pillai
  2. 2. 2 Source: comScore Facebook is one of the largest platform 406 Mn Internet Audience 379 Mn Google Search 323 Mn GMail 388 Mn YouTube 369 Mn WhatsApp 328 Mn Facebook 226 Mn Instagram 317 Mn Times Internet 314 Mn Amazon 220 Mn Flipkart 105 Mn Twitter 93 Mn LinkedIn 197 Mn Byte Dance 193 Mn Network 18 169 Mn India Today 152 Mn Dailyhunt
  3. 3. Tactical Benefits of Facebook Advertising Leverage longer screen time Sharper DemographicalTargeting Word of Mouth Potential Sharper InterestTargeting Helps in building brand awareness over long term
  4. 4. 350Mn Indians are on Facebook!
  5. 5. Boost Post
  6. 6. Create Business Manager www.business.facebook.com Login with your Facebook credentials
  7. 7. Business Manager Hierarchy Business Manager Business Ad Account Pages Amazon India Amazon India Amazon e-commerce Amazon e-commerce Amazon Prime Prime Video Amazon Devices Amazon Echo
  8. 8. Facebook Objectives – Auction BuyType
  9. 9. Facebook Objectives – R&F BuyType
  10. 10. BuyType:Auction vs R&F Auction Delivery Frequency Control Creative Sequencing CPM & CPC Brand Lift Possible Impossible ImpossiblePossible X1.2X – 1.3X ImpossiblePossible Non-guaranteedGuaranteed R&F
  11. 11. Marketing Objective vs Facebook Optimization
  12. 12. Detailed AgeTargeting
  13. 13. Sharper DemographicTargeting
  14. 14. PsychographicTargeting
  15. 15. Where will my Ad be Placed?
  16. 16. 16
  17. 17. Brand Awareness Reach
  18. 18. Traffic Engagement
  19. 19. App Installs VideoViews
  20. 20. Lead Generation Messages
  21. 21. Facebook Lead Generation
  22. 22. 22 Facebook Remarketing – With Pixel
  23. 23. 23 Facebook Remarketing – With Pixel
  24. 24. Facebook Remarketing – With Pixel
  25. 25. Facebook Remarketing – With Pixel
  26. 26. Facebook Remarketing – Without Pixel
  27. 27. Facebook Remarketing – Without Pixel
  28. 28. Facebook Offline Sales Attribution
  29. 29. Facebook Offline Sales Attribution: Select Account and Assign Permissions
  30. 30. Facebook Offline Sales Attribution: Upload Data
  31. 31. POS Data CRM Facebook Ads platform Sales Revenue / ROAS / Customer Match Facebook Offline Sales Attribution
  32. 32. 32 Brand Lift - Funnel level questions available - One question from each funnel can be asked - It’s not available on self-serve mode - Requires minimum spend commitment depending on - industry, brand lifecycle and relationship with the account manager
  33. 33. 33 Brand Lift – Sample questions
  34. 34. 34 Brand Lift – Sample questions
  35. 35. 35 Brand Lift – Sample questions
  36. 36. Brand Lift – Sample Report
  37. 37. Facebook Campaign Planning
  38. 38. THANKYOU

Facebook is one of the key social media platforms for brands to create presence and build a strong community around the brand. Facebook is also one of the largest social media platforms in the world. It has combined strength of Instagram and WhatsApp. This presentation will help anyone who is interested to create new Facebook Advertisement or a paid media campaign on Facebook channel.

Views

Total views

61

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

3

Shares

0

Comments

0

Likes

0

×