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Brussels Design For Persuasion Web 2.0 Talk

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Amy Shuen
Amy Shuen

Title: Web 2.0 Strategy: Doing Good While Making Money Event: DesignForPersuasion Conference, Brussels, Belgium October 1st, 2009 Power up your business with Web 2.0 and digital media network effects. Join the Fortune 50 Million small and medium size companies that successfully leverage and multiply their existing capabilities, social influence, networks and ROI (Return on Investment) through web, mobile and broadband. You will learn: Why Web 2.0 is all about 10x speed, 10x users, 10x partners and doing it right now. 5 sure fire ways to monetize network effects from your existing user and partner base. How Web 2.0 consumer-focused business models are morphing into Web 2.5 business innovations like Smart Planet, Smart Energy Grid, Smart Health, Gov 2.0 and global micro-lending.

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Web 2.0 Strategy— Doing Good While Making Money October 1 st , 2009, Brussels, Belgium DesignForPersuasion Conference Afternoon Presentation Professor Amy Shuen, CEIBS Formerly of Wharton & Berkeley www.amyshuen.com
What is Web 2.0? 2005 Person of the Year Users Create Value Best Inventions of 2007 iPhone & App Store Twitter in 2009: Viral Mobile Social Media Professor Amy Shuen www.amyshuen.com Source: Google images Time Magazine Front cover
Users create value: social+mobile+viral *Fogg Behavior Model, 2009 How does Web 2.0 impact user behavior- Motivation, Ability and Triggers*? Professor Amy Shuen www.amyshuen.com Source: Google images Time Magazine Front cover
Motivation + Ability + Hot Triggers*: Did you download the Obama iPhone app? ,[object Object],[object Object],Professor Amy Shuen www.amyshuen.com *Fogg Behavior Model, 2009
Micro-campaign manager “dashboard” for Obama 08, Avon, Coke or Komatsu? Professor Amy Shuen www.amyshuen.com Source: Google Images
The Obama i-Phone App: 5k downloads first day, 500k calls in 5 days, 500k users Obama “free” iPhone application McCain Robocalling ROI=Return on Investment Direct Return=# downloads, calls Indirect Return=Votes, $$ Professor Amy Shuen www.amyshuen.com Source: Web 2.0: A Strategy Guide
Flickr vs. Shutterfly vs. Retail store Flickr Shutterfly Retail $$30M Professor Amy Shuen www.amyshuen.com Source : Web 2.0: A Strategy Guide
Kiva Fund-raising: Facebook and an online poker community vs. Skype Facebook, Youtube, social media Email Skype Professor Amy Shuen www.amyshuen.com Source: Web 2.0: A Strategy guide
Facebook, LinkedIn and Twitter powers up Connectors, Mavens, Salesmen & the Bass curve of social influence… Facebook LinkedIn Twitter, Amazon Reviews, TripAdvisors Exponential thinking: 10x users, 10x partners, 10x speed = 1000x Professor Amy Shuen www.amyshuen.com Source : Web 2.0: A Strategy Guide
Web 2.0 Goes From Home to Work From Sunday morning To Monday work morning Professor Amy Shuen www.amyshuen.com Source: Google images Time Magazine Front cover
From a Web 2.0 Sunday morning… ,[object Object],[object Object],[object Object],[object Object],[object Object],Professor Amy Shuen www.amyshuen.com
To a Web 2.5 Monday work morning… ,[object Object],[object Object],[object Object],[object Object],[object Object],Professor Amy Shuen www.amyshuen.com
The future is Collaborative Innovation The iPhone App Store combines… Platform innovation Recombinant innovation Democratized innovation Crowdsourcing innovation Professor Amy Shuen www.amyshuen.com Source: Web 2.0: A Strategy Guide
What to do right now— A 3-Step Action Plan ,[object Object],[object Object],[object Object],Professor Amy Shuen www.amyshuen.com

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Brussels Design For Persuasion Web 2.0 Talk

  • 1. Web 2.0 Strategy— Doing Good While Making Money October 1 st , 2009, Brussels, Belgium DesignForPersuasion Conference Afternoon Presentation Professor Amy Shuen, CEIBS Formerly of Wharton & Berkeley www.amyshuen.com
  • 2. What is Web 2.0? 2005 Person of the Year Users Create Value Best Inventions of 2007 iPhone & App Store Twitter in 2009: Viral Mobile Social Media Professor Amy Shuen www.amyshuen.com Source: Google images Time Magazine Front cover
  • 3. Users create value: social+mobile+viral *Fogg Behavior Model, 2009 How does Web 2.0 impact user behavior- Motivation, Ability and Triggers*? Professor Amy Shuen www.amyshuen.com Source: Google images Time Magazine Front cover
  • 4.
  • 5. Micro-campaign manager “dashboard” for Obama 08, Avon, Coke or Komatsu? Professor Amy Shuen www.amyshuen.com Source: Google Images
  • 6. The Obama i-Phone App: 5k downloads first day, 500k calls in 5 days, 500k users Obama “free” iPhone application McCain Robocalling ROI=Return on Investment Direct Return=# downloads, calls Indirect Return=Votes, $$ Professor Amy Shuen www.amyshuen.com Source: Web 2.0: A Strategy Guide
  • 7. Flickr vs. Shutterfly vs. Retail store Flickr Shutterfly Retail $$30M Professor Amy Shuen www.amyshuen.com Source : Web 2.0: A Strategy Guide
  • 8. Kiva Fund-raising: Facebook and an online poker community vs. Skype Facebook, Youtube, social media Email Skype Professor Amy Shuen www.amyshuen.com Source: Web 2.0: A Strategy guide
  • 9. Facebook, LinkedIn and Twitter powers up Connectors, Mavens, Salesmen & the Bass curve of social influence… Facebook LinkedIn Twitter, Amazon Reviews, TripAdvisors Exponential thinking: 10x users, 10x partners, 10x speed = 1000x Professor Amy Shuen www.amyshuen.com Source : Web 2.0: A Strategy Guide
  • 10. Web 2.0 Goes From Home to Work From Sunday morning To Monday work morning Professor Amy Shuen www.amyshuen.com Source: Google images Time Magazine Front cover
  • 11.
  • 12.
  • 13. The future is Collaborative Innovation The iPhone App Store combines… Platform innovation Recombinant innovation Democratized innovation Crowdsourcing innovation Professor Amy Shuen www.amyshuen.com Source: Web 2.0: A Strategy Guide
  • 14.