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When You Think of  “OpenX”
When You Think of  “OpenX”
Publishers Embrace Platform 2008  2009  2010  2011 … and more!
Top Challenges For Publishers ,[object Object],[object Object],[object Object],[object Object],Performance inadequate , especially trafficking and reporting Outdated, inflexible  systems Support  non-existent  (the human kind)
First a Little History  ,[object Object],[object Object],[object Object],[object Object]
First a Little History  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Breaking News: OpenX Acquires LiftDNA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our Mission:  Grow Publisher Revenue  Yield Optimizer All   buyers  compete in the ad server  to max yields Ad Exchange RTB increases non-guaranteed CPMs  with full controls Sell direct across  all formats (Display, mobile, email, video)  Ad Server
Our Mission:  Grow Publisher Revenue  Yield Optimizer Ad Exchange Ad Server Revenue Serving
The Problem with  “Sequential Selling”
The Problem with  “Sequential Selling” ,[object Object],[object Object],[object Object],[object Object]
Integrated Platform Improves Efficiencies
Integrated Platform Improves Efficiencies ,[object Object],[object Object],[object Object],[object Object]
Revenue Serving: Complete Optimization
Revenue Serving: Complete Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Unique Opportunity for Buyers  ,[object Object],[object Object],[object Object],[object Object]
Explosive Growth Continues
Introducing Our Panel Today:  Dr. Steve Mandel, Chairman Brand Technologies Yi-Fang Yen, Vice President REALTOR.com®
 

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OpenX presentation - IAB Annual Leadership Meeting 2012

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