4. Eric Ries
The Lean Startup
we’ve learned what works...
to increase your chances of
success, minimize time through
the Build-Measure-Learn cycle
5. ...and what doesn’t
I need slick, finished-looking
screens to really test my
product with customers
Tweety Bird
founder, PuddyTat Inc.
6. knowledge + tools + shortcuts + coaching = MVP Rocket Fuel
I’ve got a hot idea - what’s the
most efficient, effective way to
validate my assumptions?
7. Our mission: help Lean Teams build a faster, smarter MVP
I tested my MVP with real
customers - now I know
what they want and need
9. 1: Clarify your product strategy & key assumptions
Unmet
Needs
Value
Prop
Unfair
Advantage
Early
Customers
Early
Metrics
Your
Solution
Key
Assumptions
10. 2: Survey customers to find enthusiastic early adopters
I can supplement your dinner when I get home. 5-10 questions
designed to
test customer assumptions
and
Identify early adopters
11. 3: Interview customers to identify needs & select Testers
3-5 open-ended questions
designed to
surface unmet needs
and
Identify early customers
12. Why focus on tech-savvy Early Adopters?
Ability They “get it” without hand-holding
Opportunity They use technology frequently during the day
Feedback They’ll give you exhaustive, ongoing feedback
Co-creation They’ll help you bring key social systems to life
Evangelism They’ll spread the word when it’s time to scale
13. 4: Design an engaging, evolving Product Narrative
14. 5: Build an early prototype of your Core Loop
6
16. 6: Test your prototype with early customers
structured interviews
designed to gather
actionable feedback
on your
prototype & value prop
17. 7: Iterate your design with customer insights
Turn insights
into
Job Stories
derived from
Early Customers
18. 8: Validate your assumptions & decide what to build next
5
Unmet
Needs
Updated
Value Prop
Unfair
Advantage
Early
Customers
Early
Metrics
Validated
Assumptions
Updated
Solution
19. There is nothing quite so useless as
doing with great efficiency something
that should not be done at all.
Peter Drucker
20. What is a Product Brief?
document that translates
research-driven
customer insights
into
product strategy
& design decisions
21.
22. MVP Design Hacks solves the Founder’s Dilemma
My ability to project confidence
& sell my vision is what gets
my startup off the ground...
...but to build a smart MVP, I
need to think like a scientist
- not a salesperson
23. from hot idea to verified prototype in record time
MVP Sprints + Templates & Resources + Online Coaching
25. EARLY
CUSTOMERS
Toyco MVP Canvas: Pre-Testing
UNMET
NEED
EARLY ADOPTERS
KEY
ASSUMPTIONS
OUR
SOLUTION
UNFAIR
ADVANTAGE
EARLY
METRICS
KEY
ASSUMPTIONS
Want to increase time
spent on toy rental
website
VALUE
PROP
People who already
post messages and
share pictures
A digital community
where members
connect with each
other and share their
love of building toys
Our knowledge and
data about members’
habits and tastes lets
us create unique
personalized value
Length of Rental
Satisfaction
Retention
connect with other like-minded
adults
Members WANT to
build connections with
each other in a digital
community.
26. Toyco Journey Narrative
Discovery – first exposure
When I use Toyco’s service I want to find resources to feed my kids’ Lego habit so I can
keep my kid happily occupied with a healthy habit
Onboarding – learning the ropes
When I first see Toyco’s video channel I want to quickly know what kind of videos are theret
so I can let my kid roam free without worry
Habit Building – AKA core loop
When I visit Toyco’s video channel I want to show my kid new, relevant videos so I can know
that my kid is happily entertained and won’t need my help
Mastery - AKA Elder Game
When I submit a video to Toyco’s channel I want quick submission feedback
so I can know if my video will show up
27. EARLY
CUSTOMERS
Toyco MVP Canvas: Post-Testing
UNMET
NEED
EARLY ADOPTERS
KEY ASSUMPTIONS
OUR
SOLUTION
UNFAIR
ADVANTAGE
EARLY
METRICS
KEY
ASSUMPTIONS
Want to increase time
spent on toy rental
website
Kids have“habit” that
parents want to feed
with curated videos
VALUE
PROP
People who already
post messages and
share pictures
People who shoot &
upload videos
A digital community
where members
connect with each
other and share their
love of building toys
A curated video
collection - by kids, for
kids - focused around
creative uses of
building toys.
Final MVP = custom
Youtube channel,
seeded with a
contest
Our knowledge and
data about members’
habits and tastes lets
us create unique
personalized value
Length of Rental
Satisfaction
Retention
connect with other like-minded
adults
short videos that teach
new skills and stimulate
kids’ creativity
Members WANT to
build connections with
each other in a digital
community.
Members want
wholesome video
content that keeps
their kid occupied.
In particular, videos of
new things to build
with existing sets
helps our business
AND our members
lives.
28. Ready for Rocket Fuel?
Fall Session starts Oct 6 2014
Winter Session starts Feb 9 2015
http://mvpdesignhacks.com
Hinweis der Redaktion
Are you familiar with Lean Startup? Do you want to build your Minimum Viable Product better, smarter and faster? MVP Design Hacks is for you.
Hi – I’m Amy Jo Kim - game designer, musician, startup coach, entrepreneur, and co-founder of Shufflebrain.
At shufflebrain, we’ve worked with startup, game studios and media companies to bring their early ideas to life.
Through trial-and-error, we’ve learned a lot about what works. for example, the iterative prototyping and build-measure-learn cycle from Lean Startup describes how every hit game or product I’ve worked on came to life.
We’ve also seen a lot of promising products stall out, go sideways, and fail to reach their potential. We’ve identified common themes – like an early focus on finished-looking graphics and UI, which can dramatically slow down a Lean Team
Why doesn’t love to save time? We’re passionate about helping startups work faster and smarter. We’ve packaged up our BEST tools, tips and practices into an online training course that’s based on how we successfully collaborate with clients worldwide.
We’re excited to share this powerful tools and techniqes to save you 100s of hours of wasted time, and help you turbo-charge your build-measure-learn loop.
As you probably know, there’s a lot of great content available on Lean Startup methods – and our program delivers a curated collected of great resources, along with original content. What sets this program apart is our “secret sauce” – a series of MVP Design Sprints that quickly and effectively give you the customer insights you need to test your value prop and move forward confidently.
If you’ve drunk the Lean Startup koolaid, you know that validating your assumptions is a cornerstone of Lean practice.. In our first sprint, we clarify our product strategy and key assumptions using a shortcut called the MVP Canvas. This 1-page document is a handy way to clarify, update and communicate the key drivers of your early product strategy.
Next, we’ll survey potential customers to get feedback on our assumptions, and start to identify enthusiastic, articulate early adopters. You’ll use MVP Canvas answers to help write your survey questions, and get Instructions, Templates and sample documents to accelerate your progress. At the end of the week, we’ll learn the patterns and triggers to look for when analyzing Survey results.
In this sprint, you’ll select the best dozen or so survey responses, and conduct 5-min Speed Interviews with them all. This process will quickly surface behavioral and psychological patterns, which you’ll note and summarize. From this subject pool, you’ll choose 5 articulate, enthusiastic early adopters to test your prototype on.
Now gthat you’ve collected early customer insights, and selected your MVP Testers, you’re ready to design. Using the Player’s Journey framework, you’ll create an engaging, evolving Product Narrative that captures what you’ve learned so far in research, and applies it to your MVP Design.
At the heart of any engaging product is a strong Core Loop, Once you’ve thought through and sketched out your Player’s Journey, you’ll zoom in on Stage 2, and build an early prototype of your Core Loop.
Now all your hard work recruiting early customers is going to pay off. You’ll show your Core Loop prototype to your 5 hand-picked MVP Testers, and get their collective feedback on the experience and value prop.
Once you’ve collected and analyzed your Tester’s reactions, you’ll iterate your design and prototype with these new-found customer insights – and if you have time, test again to keep moving through the build-measure-learn cycle.
We finish the program by updating the MVP Canvas and validating the original product assumptions. This is a simple, effective way to see what changed – and what didn’t – and communicate your learnings and product plans to your team.
If this sounds like what you need, I hope you’ll join us for the Fall or Winter session. Goto MVPDesingHacks for more info. Until then - Happy Hacking!
We’ve worked with a lot of startup teams, and know how hard it can be to project the confidence needed to raise interest and money, and attract co-workers who believe in hour vision. That confidence is what gets your project off the ground – but it can also get in your way when it’s time to build a smart, high-learning MVP.
Ourt mission is to save hundreds of hours of wasted time and help you think like a scientist – not a salesperson – as you’re developing your MVP. We do this with Design Sprints, Time-Saving Templates, and convenient online Resources and Coaching.
If this sounds like what you need, I hope you’ll join us for the Fall or Winter session. Goto MVPDesingHacks for more info. Until then - Happy Hacking!
