6. HOW THE HECK DO YOU MARKET
TO DEVELOPERS THEN?
● Talking to Devs requires marketers to be direct,
transparent and cut the BS
● The funnel/ flywheel model of course still applies…
But you’ll find Conversion is harder. But once you do,
they are your best evangelists.
● Developers are problem solvers
1/1/20196
7. HOW THE HECK DO YOU MARKET
TO DEVELOPERS THEN?
● Like most people, devs have their own personalities,
their own way to communicate. But once you know what
they need, like and live for – you’ll convert them in a
blink of an eye.
● There is no one “Developer Target Persona”
1/1/20197
8. ● First and foremost: your social media followers are NOT your
community.
● Social Media channels are just a way to maintain and engage
with your community – but it doesn’t build it.
● Developers tend to use Twitter the most to engage and share
content
SOCIAL MEDIA IS NOT COMMUNITY
10. INBOUND MARKETING & DEVS
● Quick to digest content – your eBook & whitepaper will
work only if highly relevant, informative and helpful
● Make sure to optimize your long tail content so they can be
accessible straight away on the search engine. Why?
Because developers look for solutions to solve problems –
they don’t have any time to lose and need answers now!
12. TELL – DON’T SELL
● Give them developer tools content to read, share & talk about.
Developers constantly engage with each other, at meetups, on
Slack channels, in Facebook groups, and myriad other platforms.
● Always request feedback. Developers are keen to provide
feedback and help you improve your content and your code, this
is the backbone of the open source community.
● Track the competition – you’ll find out what devs are
complaining about/are endorsing. Use it to your advantage to
react instantly to the trends.
13. SATISFACTION IS KEY
● Make your happy customers your heroes, your evangelists to be your
voice to impact your communities & engage with other developers.
Share their stories, give them the stage.
● Developers are skeptics by nature – they will trust their community
network more than anything else. Hence the importance of others being
your evangelists in said network.
15. SHARE ON YOUR BLOG AND THEN ON:
● Medium is very popular with many developers: it requires zero-
config, comments and analytics setup, no need for account
creation or anything.
● Focused communities for all kinds of developers:
● StackOverflow is a great way to engage with developers seeking for
help and questions
● Hacker News, some subreddits and even language specific forums
like Echo JS. Even open source tooling to create your own
community like Telescope or Discourse.
16. WHERE TO PUBLISH/ SHARE CONTENT
Major communities where you’ll find developers:
17. • Code Samples
• Tutorials & Walkthroughs
• Benchmarks and comparisons
• Provide a Github repo or
some code samples this
makes your content much
more attractive
• Influencers engagement
TIPS FOR DEVS CONTENT
19. BEST WAY TO DESIGN/WRITE ADS
Good caption:
Still developing Android apps
the hard way? Integrate your
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systems on one platform. Try
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Bad caption:
Want to build better Android
apps? Our platform enables you
to launch them in mere
minutes!
Good caption:
Apps4All: The Easiest Way to
Create, Design, and Launch an
iOS app.
Bad caption:
Bring your rockstar coding
skills to our brand new state-
of-the-art platform for the
most sophisticated iPhone
users!
20. BEST WAY TO DESIGN/WRITE ADS
No marketing buzzwords, the ads use code to communicate how its
product makes developers’ lives easier. They directly talk to the developer
using his/her code & language.
• Speak to Developers in Their
Language
• Straightforward
• Clear and Focused Calls-to-
Action
21. KEY TAKEAWAY
• Give developers the opportunity to use
their creativity to solve a problem and
you’ll engage them.
• Give developers an opportunity to try
your product or solution for free and
they’ll readily evaluate how likely it is
to solve their problem.
• Developers like to build things and
share their knowledge with others.
That’s why the open source community
is so rich and robust.
Stack overflow is the largest community for developers/programmers. This is where they learn and share their knowledge. The website counts +50 million visits each month.
Stack overflow is the largest community for developers/programmers. This is where they learn and share their knowledge. The website counts +50 million visits each month.
Stack overflow is the largest community for developers/programmers. This is where they learn and share their knowledge. The website counts +50 million visits each month.