This document provides guidance on quick wins for lead generation on a low budget. It recommends focusing on messaging, testing messaging through paid advertising and landing pages, optimizing the website for lead capture, implementing email marketing for outbound communication and nurturing leads, using paid channels like Google and Facebook for remarketing, creating a content plan for social media, and automating lead capturing processes. The overall goal is to find low-cost testing opportunities to improve messaging and optimize processes to efficiently generate qualified leads.
If you are Product company than you need
Test stage:
Messaging
KPIs
Funnels
קליקדו היא ערוץ שיווק חדש – היא מאפשרת ליוצרי תוכן להפוך את התוכן הקיים שלהם לתוכנית פעולה במובייל
ולמעשה ליצור אינטרקאציה מתמשכת ויומיומית עם העוקבים שלהם
זה מתאים לבלוגרים בתחום הכשר, תזונה, לימוד מוזיקה, תיירות ועוד ועוד
הבלוגר יוצר תוכן במערכת יצירת התוכנית של קליקדו והמשתמש מקבל את התוכן באמצעות אפליקציית קליקדו במובייל
Talk about the change you’ve made in your clients’ lives – work
Show your impact on the world
Talk about your vertical - Become a thought leader
Focus on target audience – never all
Takes time – Minimum 6 months
Make sure the message aligns with the messaging!
You are here because you want to know what marketing do you need which is great because ou already know that you need marketing – you are already ahead of the curve
פחדנו שאנשים לא יבינו ובהתחלה זה לא היה פשוט אבל אחרי שבוע של אופטימיזציות הגענו למצב שאחוז ההמרה אפילו עלה עם הקהל היותר ממוקד
2 different landing pages with completely different messages – One is thinking of client’s client and one about the client itself
Bottom one was 2.5% CR and the top one 5.5%
Affirm who your target audience is
The toosl we use to maximize traffic to our websites and blogs
You are here because you want to know what marketing do you need which is great because ou already know that you need marketing – you are already ahead of the curve
I’ll talk about remarketing down the funnel From awareness to blog to nurturing with specific content
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These are the most known marketing automation platforms – but they are expensive and require a very high volume of leads. The alternatives?
But also connect with Optimziely, Google Analytics, Android and iOS- to get leads on your phones and with your gmail as wel!