This is part of our SXSW Panel Picker Presentation for Julian Cole and Amber Horsburgh.
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Here's the theory: the best digital advertising innovations were created in the dirtiest places of the web - the Silk Road, cyber warfare, drug cartels, secret government bodies and porn. Julian Cole and I are embarking on a 6-month tour through these place in order to uncover the next big innovations inspired by what technology is being used in the secret deep web.
2. The deep web is a network of sites
hidden from search engines. It is used
for a illegal activity and does not get
covered by mainstream media. However
a lot of innovation in digital advertising
is pioneered here
3. We’re embarking on a 6-month
expedition through the deep web to
uncover the next trends in digital
advertising.
AmberHorsburgh
Strategist,BigSpaceship
JulianCole
HeadofCommsPlanning,BBH
4. At SXSW we’ll surface the next big innovations
in digital advertising inspired by the dark web
5. Here are 5 inno
dark web
Here are 5 digital
advertising innovations
from the dark web
Hereare5digitaladvertising
innovationsfromthedarkweb
7. 50 Cent Party, Chinese
Communists hired
people to post
favorable comments for
money in order to sway
public opinion on
internet messaging
boards.
#1
ASTROTURFING
8. Native advertising. A $4.6
billion industry.
In January 2013, The church of scientology
paid for a content series in The Atlantic
praising the church's "ecclesiastical leader"
in order to sway public opinion