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Your career on digital - essential skills from LinkedIn to Digital Leadership

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Slides from my talk at Imperial College MBA - covering analysing trends, digital leadership and managing online reputation.

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Your career on digital - essential skills from LinkedIn to Digital Leadership

  1. 1. Your career on digital From LinkedIn to digital leadership ! ! Antony Mayfield ! 20th November 2013 ! @brilliantnoise
  2. 2. The new (digital) normal Trends Personal reputation Leaders in the digital age
  3. 3. The new (digital) normal
  4. 4. The future is six months away
  5. 5. “Customers are adopting disruptive technologies faster than companies” Dave Gray, The Connected Company ! ! Via Semantic Stuidos
  6. 6. 144.8 billion emails are sent every day. More http://goo.gl/uQDXd
  7. 7. 550 million photos are shared every day.
  8. 8. 100 hours of video uploaded per minute
  9. 9. The amount of global digital information created and shared - from documents to pictures to tweets - grew x9 in five years to nearly 2 zettabytes [1 trillion gigabytes] in 2011.
  10. 10. 10% of books ever published were in 2012.
  11. 11. The web doubles every two years...
  12. 12. It continues to grow globally
  13. 13. Into the physical world
  14. 14. Into what we wear
  15. 15. Pizza-delivery drones
  16. 16. Chinese cake company
  17. 17. Printed mini-mes
  18. 18. Personal online reputation
  19. 19. Digital footprint Web shadow Data exhaust
  20. 20. So, I wrote this book http://goo.gl/sn8r4
  21. 21. Being found First impressions What you do What others say Earning attention A reputation for... Public and private self Bad things
  22. 22. Due diligence vs Realising value vs Shameless selfpromotion
  23. 23. Making sense of trends
  24. 24. Ever sent a fax from the beach?
  25. 25. It used to be enough to read The Times everyday.
  26. 26. The future is now
  27. 27. I can’t know everything I can know what will affect me I can prioritise resources and attention around opportunities and threats
  28. 28. The velocity of new trends seems to have increased. Trends analysis can be more about what’s about to happen than a dream of five years time.
  29. 29. What are the right questions to ask?
  30. 30. Hype cycle
  31. 31. Hype cycle - technology
  32. 32. Now | Near | Far E-coupons Sharing economy Free Wi-Fi Real-time social maps Social guide books Frictionless check-ins Curate your own travel store Pay consumers for data Data marketplaces Sound QR codes Telepresence robots 3D printing Automate digital life Now Near Far
  33. 33. 9 rules for managing your web shadow
  34. 34. Check your web shadow
  35. 35. Be the best & first source about yourself
  36. 36. Where are people looking for you?
  37. 37. Understand your networks
  38. 38. LinkedIn Maps
  39. 39. Be present 4
  40. 40. http://flavors.me/amayfield Blogs and profile pages http://www.antonymayfield.com/
  41. 41. Serendipity engines
  42. 42. Be useful 5
  43. 43. Choose what to share Choose what not to share
  44. 44. We create useful data all the time
  45. 45. Have your own policy on public vs. private
  46. 46. You’re always on the record 7
  47. 47. Get a thicker skin
  48. 48. Fear of transgression
  49. 49. It’s not another world 9
  50. 50. Working in the network Image: by Masa Kepic aka Paolabililty ©2011
  51. 51. Immediate and emergent benefits
  52. 52. Make LinkedIn useful - Complete your profile: The more information, the more people can connect with you - Endorsements: Give them and ask for them. - Maintain your profile: Keep it fresh and change bits to be noticed... - Updates Try them out, and post significant news there... - Groups: Find ones which work for you - and join in discussion - Meet-ups: Lots of networking groups start in LinkedIn. - Connect your profile: Add apps, especially SlideShare if you create public documents. - Say why you are connecting People won’t always remember you - Profile views Look at people’s profiles
  53. 53. My top apps and social services - Diigo (and its close relation, Delicious) - Feedly - for all your feed reading - Twitter: General serendipity engine... - LinkedIn: Who? What are they doing? - Instagram: Fun... - Evernote: For everything... - Wordpress: for blogging - Feedly: For reading blogs and news sites in one place…
  54. 54. Make the tools work for you
  55. 55. My favourite tool: Diigo http://www.diigo.com/user/amayfield
  56. 56. Your leadership toolkit
  57. 57. “Eventually the existing skills will become outmoded. Working backwards... demands that we acquire new competencies and exercise new muscles, never mind how uncomfortable and awkward-feeling those first steps might be.” Jeff Bezos (Amazon) ! !
  58. 58. Every leader has their toolkit.
  59. 59. Business case. P&L. SWOT. PPEST. Delegation. Risk analysis. Prioritisation.
  60. 60. What do leaders need to add or change in the digital age?
  61. 61. Threshold Concepts
  62. 62. Threshold concepts - Digital literacy. Important literacies and skills for digital citizens, professionals and leaders. - Digital strategy. Creating and sustaining digital strategy in your organisation. Working with complexity, uncertainty and exponentiality. - Networks. Network theory and how human social networks work. - Web history & culture. How the web has developed and the online cultures that have emerged as a result. - Exponentiality. The scale and speed of digital change - drivers and long term trends.
  63. 63. Threshold concepts ! - Social media. Platform types, personal and organisational uses. - Datafication: The massive growth of data and its uses. - Internet of Things. The parallel process of software radically changing the way things are thought about and done. - Privacy and publicness. The issues and shifting debate around personal presence and personal data. - Digital commerce. How e-commerce has evolved. The mechanics of selling online. Selling in an omni-channel. - Media and advertising. How media, search engines and advertising work.
  64. 64. Let’s take a look at ! Digital literacy ! Datafication ! Exponentiality
  65. 65. Digital literacy 1. Attention The ability to start focused (and stay focused) on the right thing and not be distracted by the digital world (which provides endless opportunities for distraction). ! 2. Crap detection Critical thinking and knowing how to spot and filter out poor quality information online. ! 3. Participation Taking part in the community that the internet gives you access to, in a way that benefits both you and that community. ! 4. Collaboration Contributing and adding value to virtual communities, collective intelligence and knowledge networks. ! 5. Network smarts Understanding how social networks work, and how to use them in a beneficial way.  
  66. 66. Dangerous and useful - our metaphors for thinking…
  67. 67. image (cc) Google Machine minds.
  68. 68. image (cc) Google “Hard wired”
  69. 69. image (cc) Google “Download”
  70. 70. image (cc) Google Brain hacks.
  71. 71. Better to think about how machines and minds are different…
  72. 72. …and how they might work together.
  73. 73. image (cc) AceKindred Centaur thinking.
  74. 74. Sports cars for the brain.
  75. 75. Bicycles for the mind.
  76. 76. Some people are more serious cyclists than others.
  77. 77. Incremental advantages. image (cc) Justicebuk
  78. 78. If you’re serious about working with ideas the process is the purpose…
  79. 79. Work / Flow
  80. 80. MOBILE Mastery Playful MIndful PurPoseful
  81. 81. Attention is expensive
  82. 82. Thinking is sequential.
  83. 83. Metacognition: Thinking about thinking.
  84. 84. Led to the Design Your Day book for Nokia’s Smarter Everyday programme…
  85. 85. Chunking your time.
  86. 86. “Multi-tasking is procrastination in disguise.” Caroline Webb ! !
  87. 87. 25 minutes 90 minutes
  88. 88. Knowing when to switch off.

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