The document discusses trends in digital technology and their implications for careers and leadership. It notes that digital information is growing exponentially and new technologies are being adopted at an increasing pace. It emphasizes developing digital literacy skills and understanding concepts like networks, datafication, and exponentiality to effectively lead in the digital age. Threshold concepts for digital leaders include digital strategy, understanding social media and data, and issues around privacy and online presence.

2. Your career
on digital
From LinkedIn to
digital
leadership
!
!
Antony Mayfield
!
20th November 2013
!
@brilliantnoise

3. The new (digital) normal
Trends
Personal reputation
Leaders in the digital age

4. The new
(digital)
normal

5. The future
is six months
away

6. “Customers are
adopting
disruptive
technologies faster
than companies”
Dave Gray, The
Connected Company
!
!
Via Semantic Stuidos

7. 144.8 billion
emails are sent
every day.
More http://goo.gl/uQDXd

8. 550 million
photos are
shared every
day.

9. 100 hours of video uploaded
per minute

10. The amount of global digital information
created and shared - from documents to
pictures to tweets - grew x9 in five years
to nearly
2 zettabytes
[1 trillion gigabytes] in 2011.

11. 10% of books
ever published
were in 2012.

13. The web
doubles
every two
years...

14. It continues to grow
globally

15. Into the
physical world

16. Into what we
wear

17. Pizza-delivery
drones

18. Chinese
cake company

19. Printed
mini-mes

20. Personal
online
reputation

21. Digital footprint
Web shadow
Data exhaust

22. So, I
wrote this
book
http://goo.gl/sn8r4

23. Being found
First impressions
What you do
What others say
Earning attention
A reputation for...
Public and private self
Bad things

24. Due diligence
vs
Realising value
vs
Shameless selfpromotion

25. Making sense
of trends

26. Ever sent a fax
from the beach?

28. It used to be
enough to
read
The Times
everyday.

30. The future
is now

31. I can’t know everything
I can know what will affect me
I can prioritise resources and
attention around
opportunities and threats

32. The velocity of new trends
seems to have increased.
Trends analysis can be more
about what’s about to
happen than a dream of five
years time.

33. What are the right questions
to ask?

34. Hype cycle

35. Hype cycle - technology

36. Now | Near | Far
E-coupons
Sharing
economy
Free Wi-Fi
Real-time
social maps
Social guide
books
Frictionless
check-ins
Curate your
own travel
store
Pay
consumers
for data
Data
marketplaces
Sound QR
codes
Telepresence
robots
3D printing
Automate
digital life
Now
Near
Far

38. 9 rules for
managing
your web
shadow

39. Check your
web shadow

40. Be the best &
first source
about
yourself

41. Where are
people
looking for
you?

42. Understand
your
networks

43. LinkedIn Maps

44. Be present
4

45. http://flavors.me/amayfield
Blogs and
profile pages
http://www.antonymayfield.com/

46. Serendipity
engines

47. Be useful
5

48. Choose what
to share
Choose what
not to share

49. We create
useful data
all the time

50. Have your own
policy
on public vs.
private

51. You’re always
on the record
7

52. Get a thicker
skin

53. Fear of transgression

54. It’s not
another
world
9

55. Working in the
network
Image: by Masa Kepic aka Paolabililty
©2011

56. Immediate
and
emergent
benefits

57. Make LinkedIn useful
- Complete your profile: The
more information, the more
people can connect with you
- Endorsements: Give them and
ask for them.
- Maintain your profile: Keep it
fresh and change bits to be
noticed...
- Updates Try them out, and
post significant news there...
- Groups: Find ones which
work for you - and join in
discussion
- Meet-ups: Lots of networking
groups start in LinkedIn.
- Connect your profile: Add
apps, especially SlideShare if
you create public documents.
- Say why you are connecting
People won’t always
remember you
- Profile views Look at people’s
profiles

58. My top apps and social services
- Diigo (and its close relation,
Delicious)
- Feedly - for all your feed
reading
- Twitter: General serendipity
engine...
- LinkedIn: Who? What are they
doing?
- Instagram: Fun...
- Evernote: For everything...
- Wordpress: for blogging
- Feedly: For reading blogs and
news sites in one place…

59. Make the tools
work for you

60. My favourite
tool: Diigo
http://www.diigo.com/user/amayfield

62. Your
leadership
toolkit

63. “Eventually the existing skills will become
outmoded. Working backwards...
demands that we acquire new
competencies and exercise new muscles,
never mind how uncomfortable and
awkward-feeling those first steps might
be.”
Jeff Bezos (Amazon)
!
!

64. Every leader has their
toolkit.

65. Business case.
P&L.
SWOT.
PPEST.
Delegation.
Risk analysis.
Prioritisation.

66. What do leaders
need to add or
change in the
digital age?

67. Threshold
Concepts

68. Threshold concepts
- Digital literacy. Important literacies and skills for digital citizens,
professionals and leaders.
- Digital strategy. Creating and sustaining digital strategy in your
organisation. Working with complexity, uncertainty and
exponentiality.
- Networks. Network theory and how human social networks work.
- Web history & culture. How the web has developed and the online
cultures that have emerged as a result.
- Exponentiality. The scale and speed of digital change - drivers and
long term trends.

69. Threshold concepts
!
- Social media. Platform types, personal and organisational uses.
- Datafication: The massive growth of data and its uses.
- Internet of Things. The parallel process of software radically
changing the way things are thought about and done.
- Privacy and publicness. The issues and shifting debate around
personal presence and personal data.
- Digital commerce. How e-commerce has evolved. The mechanics
of selling online. Selling in an omni-channel.
- Media and advertising. How media, search engines and advertising
work.

70. Let’s take a look at
! Digital literacy
! Datafication
! Exponentiality

71. Digital literacy
1. Attention
The ability to start focused (and stay focused) on the right thing and not be
distracted by the digital world (which provides endless opportunities for distraction).
!
2. Crap detection
Critical thinking and knowing how to spot and filter out poor quality information
online.
!
3. Participation
Taking part in the community that the internet gives you access to, in a way that
benefits both you and that community.
!
4. Collaboration
Contributing and adding value to virtual communities, collective intelligence and
knowledge networks.
!
5. Network smarts
Understanding how social networks work, and how to use them in a beneficial way.

72. Dangerous and
useful - our
metaphors for
thinking…

73. image (cc) Google
Machine
minds.

74. image (cc) Google
“Hard wired”

75. image (cc) Google
“Download”

76. image (cc) Google
Brain
hacks.

77. Better to think
about how
machines and
minds are
different…

78. …and how they
might work
together.

79. image (cc) AceKindred
Centaur
thinking.

80. Sports cars for the
brain.

81. Bicycles for the
mind.

82. Some people are
more serious
cyclists than others.

83. Incremental
advantages.
image (cc) Justicebuk

84. If you’re serious
about working
with ideas
the process is
the purpose…

85. Work / Flow

87. MOBILE
Mastery
Playful
MIndful
PurPoseful

88. Attention
is expensive

89. Thinking is
sequential.

90. Metacognition:
Thinking about
thinking.

91. Led to the
Design Your Day
book for Nokia’s
Smarter
Everyday
programme…

92. Chunking
your time.

93. “Multi-tasking is
procrastination in
disguise.”
Caroline Webb
!
!

94. 25 minutes
90 minutes

95. Knowing when
to switch off.
95

96. Right tools
for the job.

97. …and how they
might work
together.

98. …and how they
might work
http://nokia.ly/1gpwMFl
together.

100. Thanks!
!
!
@brilliantnoise
brilliantnoise.com
© 2013 Brilliant Noise
All rights reserved