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Social systems - Brilliant Noise & American Express for IAB Social Media conference



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Slides from mine and Carl Barkey's presentation at the IAB's Social Media Grows Up conference. Lessons from working on social media and content at scale.

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Social systems - Brilliant Noise & American Express for IAB Social Media conference

  1. 1. @carlbarkey @amayfield @brilliantnoise Carl Barkey, American Express Antony Mayfield, Brilliant Noise 8th April 2015 Social systems - lessons about doing branded content at scale IAB Social Media Grows Up
  2. 2. The challenge Social media needs an operations mindset to “grow up”. 2
  3. 3. It’s about the bottom line No romance without finance. 3
  4. 4. Making the business case. Creative. Operational. Commercial. 4
  5. 5. The six Ps Purpose. Principles. Processes. Platforms. People. Performance. 5
  6. 6. Purpose What… Clarity. Urgency. Inspire. Ours. 6
  7. 7. Principles How… Guiding. Framing. Mantra. Ours. 7
  8. 8. Processes Complicated. Hard. Visibility. Transparency. Single view. 8
  9. 9. Plaftforms Workflow. Collaboration. Comms. Duct-tape before buying/building. 9
  10. 10. People Right skills. Enough time. One team. 10
  11. 11. Performance Common language. Evolve fast. Creative. Operational. Commercial. 11
  12. 12. Conclusion Grown up social can speak operations and commercial language. No excuses. 12
  13. 13. Many of these insights in free ebook form:
  14. 14. Thank You © 2015 Brilliant Noise. All rights reserved @carlbarkey @amayfield @brilliantnoise