Slides from my Innovation Social talk. Operationalising new ideas and approaches to brand communications is essential. Not only is an operational mindset important to scale beyond a single country or category, but it can also boost the quality and impact of innovation and creative work.

1. Innovation Social
Antony Mayfield, CEO, Brilliant Noise
@amayfield
Operations sparks
innovation
3rd May 2016

2. “…there are so
many dots
that people
don’t bother
to connect
them.”

3. Ed Catmull gave a lot
of thought to what
goes wrong in
creative
organisations.

4. Holding
production,
creative,
commercial and
planning in tension.

5. “If any one
of these
wins,
we all lose.”

6. Digital marketing
operations is
underpowered.

7. The magic of designing, applying
and innovating with process.

8. Digital
marketing is
often
disrupted,
immature &
disconnected.

9. Mission critical teams:
- play fast for high stakes
- connected, but autonomous
- learning by doing

10. Newsrooms:
the mission
critical teams
of digital
marketing?
N
Brand &
Campaign
Paid Media
Creatives
& ProducersCommunity
managers
Strategy &
Planning
Optimisation
Data & insights
Editor
-in-Chief
Operations
director

11. The value of
newsrooms to
organisations
(beyond
marketing
marketing).

12. Complexity - a
force to be be
respected.

13. “If you quit
worrying about
how to harness the
f******, you might
just get to ride it.”

14. Operations demand
innovation.

15. Operations support
innovation.

16. Operations spark
innovation.

17. Thank you
www.brilliantnoise.com
antony.may!eld@brilliantnoise.com
@amay!eld