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Operations spark innovation - slides from Innovation Social May 2016



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Slides from my Innovation Social talk. Operationalising new ideas and approaches to brand communications is essential. Not only is an operational mindset important to scale beyond a single country or category, but it can also boost the quality and impact of innovation and creative work.

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Operations spark innovation - slides from Innovation Social May 2016

  1. 1. Innovation Social Antony Mayfield, CEO, Brilliant Noise @amayfield Operations sparks innovation 3rd May 2016
  2. 2. “…there are so many dots that people don’t bother to connect them.”
  3. 3. Ed Catmull gave a lot of thought to what goes wrong in creative organisations.
  4. 4. Holding production, creative, commercial and planning in tension.
  5. 5. “If any one of these wins, 
 we all lose.”
  6. 6. Digital marketing operations is underpowered.
  7. 7. The magic of designing, applying and innovating with process.
  8. 8. Digital marketing is often disrupted, immature & disconnected.
  9. 9. Mission critical teams: - play fast for high stakes - connected, but autonomous - learning by doing
  10. 10. Newsrooms: the mission critical teams of digital marketing? N Brand & Campaign Paid Media Creatives & ProducersCommunity managers Strategy & Planning Optimisation Data & insights Editor -in-Chief Operations director
  11. 11. The value of newsrooms to organisations (beyond marketing marketing).
  12. 12. Complexity - a force to be be respected.
  13. 13. “If you quit worrying about how to harness the f******, you might just get to ride it.”
  14. 14. Operations demand innovation.
  15. 15. Operations support innovation.
  16. 16. Operations spark innovation.
  17. 17. Thank you antony.may! @amay!eld