These are the slides for my lecture at Warwick Business School as part of its Complexity, Management & Network Thinking business module entitled Networks Thinking: Adapting for Complexity. Suggested further reading and notes can be found at http://www.antonymayfield.com/?p=3344

1. NE TWORKS TH I N K IN G
ADAPTING FOR COMPLEXITY
Wa r w i c k B u s i n e s s S c h o o l
Executive MBA
16 June 2011
Brilliant
Noise

2. ‘ CEOS SEE A L A R G E G A P B E T W E E N T H E
L EVE L OF CO M P L E X I T Y CO M I N G AT T H E M
AND TH EI R CO N F I D E N C E T H AT T H E I R
E NTERPRIS E S A R E E Q U I P P E D TO D E A L
WITH IT’
I B M INSTITUT E O F B U S I N E SS VA LU E , 2 01 0

3. H AVANA CAR SY N D R O M E
Image (cc) Andrea Rosa

4. FALSE
FRIEN DS

5. CO M P LEX
A DAPTIVE
SYSTEMS

6. AT TE NTION M ARK E TS

7. CONN EC TE D
COMP L EX ITY
F LUX

8. P E R SO NA L
P OL ITI CA L
COMME R CI AL
SOCI A L
C ULTUR A L

9. COMMER CI A L
CONT EX T

10. ED GE -TO-CORE

11. ‘ CHINESE O E M S A R E C R A N K I N G O U T A
DEVICE M U C H FAST E R T H A N T H E T I M E
TH AT I T TA K E S U S TO P O L I S H A
POW E RP OI N T P RE S E NTAT I O N .’
STEPHEN E LO P, N O K I A C E O , F E B 2 01 1
http://goo.gl/UX3cN

12. A N AGE OF N E TWOR KS

13. T H REE TRENDS

14. SO CIAL W E B

15. E V ERYWHE R E W E B

16. DATA D E LU G E

17. WH AT YOU
KN OW O R
D ON ’T KN OW
A BOU T
N E TWOR KS. ..

18. N EW SOCIAL N E TWOR KS
http://goo.gl/fLYOj

19. O LD SOCIAL NE TWOR KS
Image: (cc) BrewBrooks

20. ULTRASOC I A L

21. N E T WORKS
T H IN K I NG

22. DNA
• SYSTEMS
• DESIGN
• EVOLUTION
• COMPLEXITY

23. T HRE SHOLD CON C E P TS
• DESIGN FOR NETWORKS
• COMPLEX, ADAPTIVE SYSTEMS
• EMERGENCE
• FOCUS, FLOW AND FLEX
• REALTIME

24. PRINCP L ES
• UNDERSTAND
• PRESENCE
• USEFULNESS
• DATA & STORIES
• NETWORKS/HIERARCHY TENSION
• FLEX & UNCERTAINTY

25. TE NS IONS

26. PROCE SS E S
• RAPID, STRATEGIC VIEW: L.O.O.P.
• MANAGEMENT FRAMEWORK FOR ADAPTING TO NETWORKS
• PERSONAL DIGITAL LITERACY: SUPERSKILLS

27. HOW TO MAKE A
LOOP
ANALYSIS OF YOUR ORGANISATION

28. LONG TERM
5 - 10 YEARS
POLITICAL | ECONOMIC | SOCIAL | TECH

29. O P E R AT I O N S
NEXT FOUR QUARTERS
EVERY FUNCTION FROM MARKETING TO HR
RISKS | OPPORTUNTIES | COST SAVINGS

30. O R G A N I S AT I O N
HOW DO YOU PEOPLE WORK TOGETHER?
SHARING INFORMATION

31. PEOPLE
PRIVATE vs PUBLIC
PERSONAL vs PROFESSIONAL
SKILLS AND LITERACIES

32. F R A M E W O R K

33. SUPE R SK IL L S

34. SUPERSKI L L # 1
NET WORKS

35. JOH N H AG E L:
Se ren di p it y
e n g in es
http://goo.gl/1Alc

36. http://connectedthebook.com/

37. SUPERSKIL L # 2
SHARIN G

38. http://goo.gl/c51yY

39. SUPERSKIL L # 3
F OCUS & F LOW

41. pomodorotechnique.com

43. SUPERSKILL #1
Networks
SUPERSKILL #2
Sharing
SUPERSKILL #3
Focus & flow

44. APPL IE D NE T WO RKS
T HINK IN G
Image: Bestario.org

45. M AR KET ING
Understand
Principles Be
Useful
Be
live
Facebook
Social
Twi=er
engagement
Pla4orms Social
Space
YouTube
framework Flickr
Delicious
Networks AcGve
Listening Assets
Research
&
Listen Measure Plan/Iterate
OpGmise
assets Editorial On-­‐site
UGC
CreaGve Widget/Tools
Processes
AggregaGon Outreach ModeraGon
CuraGon
ConnecGng APIs
Ops/Product Customer
contact IT
Business
Legal HR Finance
Source:
Antony
Mayfield
,
iCrossing

46. THE ARAB SP R IN G

47. HA IT I

48. P &G OUTS I D E
I NN OVATION

49. CISCO

50. Image: Raph D’Amico

51. CONC LUS ION

52. IN A NETWO R K E D
NUTSH E L L
• NETWORKS ARE A GREAT MODEL FOR MANAGING COMPLEXITY
• Embrace complexity
• Understand networks, your networks
• Develop organisational and personal networks literacy
• Networks thinking: design for networks

53. DISCUSSION
Further reading and notes at antonymayfield.com/warwickmba
@amayfield
antony@brilliantnoise.com