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Web Shadow: 1. What someone finds when they
                   look for you on the web. 2. The combination of an
                   individual’s online owned presence (social network
                   profiles, blogs, personal websites) and their earned
                   presence: what others say about them for instance
                   on company websites, blogs, Twitter and wikis.
                   (Etymology: derives from Jeff Jarvis’s term
                   “Google shadow”, describing the search results for
                   an individual.)


                                                 Tag: #webshadows
                                             meandmywebshadow.com

                                                                          1

Wednesday, 10 March 2010
You & Your Web Shadow
  Royal	
  Fes*val	
  Hall	
  :	
  :	
  March	
  5th,	
  2010




                                                                2

Wednesday, 10 March 2010
Sep 2009


                                      3

Wednesday, 10 March 2010
4

Wednesday, 10 March 2010
why write it?


                                           5

Wednesday, 10 March 2010
“we shape our
        tools and then our
        tools shape us”




                             http://goo.gl/oR8L   6

Wednesday, 10 March 2010
What you know or don't know
                           about how networks work can
                           influence how much freedom, wealth
                           and participation you and your
                           children will have in the rest of this
                           century.
                                                    @hrheingold


                                                                    7

Wednesday, 10 March 2010
new literacies

                                            8

Wednesday, 10 March 2010
a"en%on

                           cri%cal	
  consump%on

                              par%cipa%on
                                networks
                                presence
                                                   9

Wednesday, 10 March 2010
a"en%on

                           cri%cal	
  consump%on

                              par%cipa%on
                                networks
                                presence
                                                   10

Wednesday, 10 March 2010
a"en%on

                           cri%cal	
  consump%on

                              par%cipa%on
                                networks
                                presence
                                                   11

Wednesday, 10 March 2010
a"en%on

                           cri%cal	
  consump%on

                              par%cipa%on
                                networks
                                presence
                                                   12

Wednesday, 10 March 2010
a"en%on

                           cri%cal	
  consump%on

                              par%cipa%on
                                networks
                                presence
                                                   13

Wednesday, 10 March 2010
a bit complex


                                           14

Wednesday, 10 March 2010
WMT


                                 15

Wednesday, 10 March 2010
your web shadow
                                             16

Wednesday, 10 March 2010
ever let something slip?


                                        17

Wednesday, 10 March 2010
IDF


                           http://goo.gl/WLcC   18

Wednesday, 10 March 2010
drunken pirate


                                http://goo.gl/NhWy   19

Wednesday, 10 March 2010
"Cisco just offered me a job! Now I have
          to weigh the utility of a fatty paycheck
          against the daily commute to San Jose
          and hating the work.”



                           cisco fatty


                                                     20

Wednesday, 10 March 2010
cisco fatty


                                         21

Wednesday, 10 March 2010
social web literacy =
             reputation kryptonite?

                                      22

Wednesday, 10 March 2010
social web
                            literacy =
                               social
                           superpowers
                                         23

Wednesday, 10 March 2010
batman/superman


                                       24

Wednesday, 10 March 2010
an expanding sphere


                           Image: Bestario http://goo.gl/SWZq   25

Wednesday, 10 March 2010
disrupt / absorb


                               Image (cc) dominik99   26

Wednesday, 10 March 2010
it’s reached our relationships


                                    27

Wednesday, 10 March 2010
emerging norms


                                            28

Wednesday, 10 March 2010
how we think




                                   Image: (cc) gingiber http://goo.gl/2MM8   29

Wednesday, 10 March 2010
how we organise ourselves

Image: Bestario.org




                                    30

Wednesday, 10 March 2010
hard-nosed business version


                                 31

Wednesday, 10 March 2010
“...this is just the
                            beginning of an
                            exciting new era of
                            global
                            interconnectedness that
                            will spread ideas and
                            innovations around
                            the world faster than
                            ever before.”
       http://goo.gl/J2eq
                                                      32

Wednesday, 10 March 2010
managing your web shadow


                              33

Wednesday, 10 March 2010
why?


                                  34

Wednesday, 10 March 2010
sanity searches


                                             35

Wednesday, 10 March 2010
be best/first source of
     information about yourself

                                  36

Wednesday, 10 March 2010
be where people look


                                         37

Wednesday, 10 March 2010
be useful


                                       38

Wednesday, 10 March 2010
map your networks


                                        39

Wednesday, 10 March 2010
making the most of things


                                 40

Wednesday, 10 March 2010
brand shadows


                                           41

Wednesday, 10 March 2010
Image: http://fr.linkfluence.net/   42

Wednesday, 10 March 2010
they live in networks


                           Image: http://fr.linkfluence.net/   43

Wednesday, 10 March 2010
they are nodes in networks


                           Image: http://fr.linkfluence.net/   44

Wednesday, 10 March 2010
brands are web shadows


                           Image: http://fr.linkfluence.net/   45

Wednesday, 10 March 2010
S.T.O.P.


                                      46

Wednesday, 10 March 2010
Strategic         Tac*cal



         Organisa*onal     Personal



                                      47

Wednesday, 10 March 2010
Strategic                                    Tac*cal
         How will the social web affect how we
         think and plan at a strategic business
         level? Will they change our commercial,
         political, social & cultural environment?
         What will our response be?




         Organisa*onal                               Personal

                                                                48

Wednesday, 10 March 2010
Strategic                                Tac*cal
                                  How will the tactics of our brand
                           marketing change? What will happen to
                            the structure of campaigns, the mix of
                              media, our relationships with media
                                             and agency partners?




         Organisa*onal                         Personal

                                                                      49

Wednesday, 10 March 2010
Strategic                                          Tac*cal



         Organisa*onal
         Our organisation, including our employees and
         suppliers, has evolved to meet the demands of a
         media and marketing environment that is
         changing rapidly. Will the divisions and


                                                           Personal
         structures we have now need to change? How
         will communications, governance and
         collaboration alter?




                                                                      50

Wednesday, 10 March 2010
Strategic                                Tac*cal



                           Personal
                           What will this mean for us all at a
                           personal level? What skills and ways of
                           working will need to be considered?
                           Will the nature of our peopleʼs work, of

         Organisa*onal     work itself, be altered?




                                                                      51

Wednesday, 10 March 2010
serendipity engines


                                       http://goo.gl/JrKP
                                                            52

Wednesday, 10 March 2010
epilogue


                                      53

Wednesday, 10 March 2010
a confidence trick


                                                54

Wednesday, 10 March 2010
1. Sanity (not vanity)
                              searches
                           2. Be best/first source of
                              information
                           3. Draw a line between
                              private & public
                           4. Tell your friends and
                              family
                           5. Be present/useful in
                              your networks


                                                        55

Wednesday, 10 March 2010
More info:	
  meandmywebshadow.com
        Buy: bit.ly/wsbook

                                             56

Wednesday, 10 March 2010
Thank you
                              Email:     antony.mayfield@icrossing.co.uk
                              Sites:     www.icrossing.co.uk
                              Blog:      connect.icrossing.co.uk
                              Twitter:   @amayfield / @icrossing_uk




                                                                            47
                                                                           57
                                                                            13
Wednesday, 10 March 2010
58

Wednesday, 10 March 2010

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iCrossing client event - You & Your Web Shadow

  • 1. Web Shadow: 1. What someone finds when they look for you on the web. 2. The combination of an individual’s online owned presence (social network profiles, blogs, personal websites) and their earned presence: what others say about them for instance on company websites, blogs, Twitter and wikis. (Etymology: derives from Jeff Jarvis’s term “Google shadow”, describing the search results for an individual.) Tag: #webshadows meandmywebshadow.com 1 Wednesday, 10 March 2010
  • 2. You & Your Web Shadow Royal  Fes*val  Hall  :  :  March  5th,  2010 2 Wednesday, 10 March 2010
  • 3. Sep 2009 3 Wednesday, 10 March 2010
  • 5. why write it? 5 Wednesday, 10 March 2010
  • 6. “we shape our tools and then our tools shape us” http://goo.gl/oR8L 6 Wednesday, 10 March 2010
  • 7. What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. @hrheingold 7 Wednesday, 10 March 2010
  • 8. new literacies 8 Wednesday, 10 March 2010
  • 9. a"en%on cri%cal  consump%on par%cipa%on networks presence 9 Wednesday, 10 March 2010
  • 10. a"en%on cri%cal  consump%on par%cipa%on networks presence 10 Wednesday, 10 March 2010
  • 11. a"en%on cri%cal  consump%on par%cipa%on networks presence 11 Wednesday, 10 March 2010
  • 12. a"en%on cri%cal  consump%on par%cipa%on networks presence 12 Wednesday, 10 March 2010
  • 13. a"en%on cri%cal  consump%on par%cipa%on networks presence 13 Wednesday, 10 March 2010
  • 14. a bit complex 14 Wednesday, 10 March 2010
  • 15. WMT 15 Wednesday, 10 March 2010
  • 16. your web shadow 16 Wednesday, 10 March 2010
  • 17. ever let something slip? 17 Wednesday, 10 March 2010
  • 18. IDF http://goo.gl/WLcC 18 Wednesday, 10 March 2010
  • 19. drunken pirate http://goo.gl/NhWy 19 Wednesday, 10 March 2010
  • 20. "Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.” cisco fatty 20 Wednesday, 10 March 2010
  • 21. cisco fatty 21 Wednesday, 10 March 2010
  • 22. social web literacy = reputation kryptonite? 22 Wednesday, 10 March 2010
  • 23. social web literacy = social superpowers 23 Wednesday, 10 March 2010
  • 24. batman/superman 24 Wednesday, 10 March 2010
  • 25. an expanding sphere Image: Bestario http://goo.gl/SWZq 25 Wednesday, 10 March 2010
  • 26. disrupt / absorb Image (cc) dominik99 26 Wednesday, 10 March 2010
  • 27. it’s reached our relationships 27 Wednesday, 10 March 2010
  • 28. emerging norms 28 Wednesday, 10 March 2010
  • 29. how we think Image: (cc) gingiber http://goo.gl/2MM8 29 Wednesday, 10 March 2010
  • 30. how we organise ourselves Image: Bestario.org 30 Wednesday, 10 March 2010
  • 31. hard-nosed business version 31 Wednesday, 10 March 2010
  • 32. “...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” http://goo.gl/J2eq 32 Wednesday, 10 March 2010
  • 33. managing your web shadow 33 Wednesday, 10 March 2010
  • 34. why? 34 Wednesday, 10 March 2010
  • 35. sanity searches 35 Wednesday, 10 March 2010
  • 36. be best/first source of information about yourself 36 Wednesday, 10 March 2010
  • 37. be where people look 37 Wednesday, 10 March 2010
  • 38. be useful 38 Wednesday, 10 March 2010
  • 39. map your networks 39 Wednesday, 10 March 2010
  • 40. making the most of things 40 Wednesday, 10 March 2010
  • 41. brand shadows 41 Wednesday, 10 March 2010
  • 42. Image: http://fr.linkfluence.net/ 42 Wednesday, 10 March 2010
  • 43. they live in networks Image: http://fr.linkfluence.net/ 43 Wednesday, 10 March 2010
  • 44. they are nodes in networks Image: http://fr.linkfluence.net/ 44 Wednesday, 10 March 2010
  • 45. brands are web shadows Image: http://fr.linkfluence.net/ 45 Wednesday, 10 March 2010
  • 46. S.T.O.P. 46 Wednesday, 10 March 2010
  • 47. Strategic Tac*cal Organisa*onal Personal 47 Wednesday, 10 March 2010
  • 48. Strategic Tac*cal How will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be? Organisa*onal Personal 48 Wednesday, 10 March 2010
  • 49. Strategic Tac*cal How will the tactics of our brand marketing change? What will happen to the structure of campaigns, the mix of media, our relationships with media and agency partners? Organisa*onal Personal 49 Wednesday, 10 March 2010
  • 50. Strategic Tac*cal Organisa*onal Our organisation, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and Personal structures we have now need to change? How will communications, governance and collaboration alter? 50 Wednesday, 10 March 2010
  • 51. Strategic Tac*cal Personal What will this mean for us all at a personal level? What skills and ways of working will need to be considered? Will the nature of our peopleʼs work, of Organisa*onal work itself, be altered? 51 Wednesday, 10 March 2010
  • 52. serendipity engines http://goo.gl/JrKP 52 Wednesday, 10 March 2010
  • 53. epilogue 53 Wednesday, 10 March 2010
  • 54. a confidence trick 54 Wednesday, 10 March 2010
  • 55. 1. Sanity (not vanity) searches 2. Be best/first source of information 3. Draw a line between private & public 4. Tell your friends and family 5. Be present/useful in your networks 55 Wednesday, 10 March 2010
  • 56. More info:  meandmywebshadow.com Buy: bit.ly/wsbook 56 Wednesday, 10 March 2010
  • 57. Thank you Email: antony.mayfield@icrossing.co.uk Sites: www.icrossing.co.uk Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk 47 57 13 Wednesday, 10 March 2010