1. A web shadow is an individual's online presence consisting of their owned presence (social profiles, blogs, websites) and earned presence (what others say about them online).
2. Managing a web shadow involves being the primary source of information about yourself online, participating in and drawing from your online networks, and distinguishing between private and public information.
3. Maintaining an awareness of one's web shadow can help protect one's online reputation through strategies like regular sanity searches and influencing how others represent you online.
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
iCrossing client event - You & Your Web Shadow
1. Web Shadow: 1. What someone finds when they
look for you on the web. 2. The combination of an
individual’s online owned presence (social network
profiles, blogs, personal websites) and their earned
presence: what others say about them for instance
on company websites, blogs, Twitter and wikis.
(Etymology: derives from Jeff Jarvis’s term
“Google shadow”, describing the search results for
an individual.)
Tag: #webshadows
meandmywebshadow.com
1
Wednesday, 10 March 2010
2. You & Your Web Shadow
Royal
Fes*val
Hall
:
:
March
5th,
2010
2
Wednesday, 10 March 2010
6. “we shape our
tools and then our
tools shape us”
http://goo.gl/oR8L 6
Wednesday, 10 March 2010
7. What you know or don't know
about how networks work can
influence how much freedom, wealth
and participation you and your
children will have in the rest of this
century.
@hrheingold
7
Wednesday, 10 March 2010
18. IDF
http://goo.gl/WLcC 18
Wednesday, 10 March 2010
19. drunken pirate
http://goo.gl/NhWy 19
Wednesday, 10 March 2010
20. "Cisco just offered me a job! Now I have
to weigh the utility of a fatty paycheck
against the daily commute to San Jose
and hating the work.”
cisco fatty
20
Wednesday, 10 March 2010
32. “...this is just the
beginning of an
exciting new era of
global
interconnectedness that
will spread ideas and
innovations around
the world faster than
ever before.”
http://goo.gl/J2eq
32
Wednesday, 10 March 2010
47. Strategic Tac*cal
Organisa*onal Personal
47
Wednesday, 10 March 2010
48. Strategic Tac*cal
How will the social web affect how we
think and plan at a strategic business
level? Will they change our commercial,
political, social & cultural environment?
What will our response be?
Organisa*onal Personal
48
Wednesday, 10 March 2010
49. Strategic Tac*cal
How will the tactics of our brand
marketing change? What will happen to
the structure of campaigns, the mix of
media, our relationships with media
and agency partners?
Organisa*onal Personal
49
Wednesday, 10 March 2010
50. Strategic Tac*cal
Organisa*onal
Our organisation, including our employees and
suppliers, has evolved to meet the demands of a
media and marketing environment that is
changing rapidly. Will the divisions and
Personal
structures we have now need to change? How
will communications, governance and
collaboration alter?
50
Wednesday, 10 March 2010
51. Strategic Tac*cal
Personal
What will this mean for us all at a
personal level? What skills and ways of
working will need to be considered?
Will the nature of our peopleʼs work, of
Organisa*onal work itself, be altered?
51
Wednesday, 10 March 2010
55. 1. Sanity (not vanity)
searches
2. Be best/first source of
information
3. Draw a line between
private & public
4. Tell your friends and
family
5. Be present/useful in
your networks
55
Wednesday, 10 March 2010