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Managing Personal
Online Reputation

@amayfield

FT Digital Learning Week
10 October 2012
So, I
wrote this
book



             http://goo.gl/sn8r4
My new
chapters
would
be...



           http://goo.gl/sn8r4
Being found
First impressions
What you do
What others say
Earning attention
A reputation for...
Public and private self
Bad things
The
ingredients of
managing
online
reputation

                 http://goo.gl/sn8r4
Why online
reputation
matters
“What you
know or don’t
know about
networks...”
Due diligence
       vs
Realising value
       vs
Shameless self-
  promotion
9 rules for
managing
your web
shadow
Check your
web shadow
Be the best &
first source
about
yourself
Where are
people
looking for
you?
Understand
your
networks
LinkedIn Maps
Be present




             4
http://flavors.me/amayfield



                                 Blogs and
                                 profile pages



 http://www.antonymayfield.com/
Be useful




            5
Choose what
to share
Choose what
not to share
We create
useful data
all the time
Have your own
policy
on public vs.
private
You’re always
on the record



                7
Get a thicker
skin
Fear of transgression
It’s not
another
world



           9
Working with
the web
Tools and
literacy
Immediate
and
emergent
benefits
Serendipity
engines
Working in the
network
                 Image: by Masa Kepic aka Paolabililty
                 ©2011
When to be
open
When to be
closed
Workflows


- Design around attention,
  sharing and networks

- Focus on objectives, with
  boundaries on time

- Open and closed states...




                              image (cc) Lorem Ipsum
Make Twitter useful


- Hashtags: Follow ‘em - don’t
  over-use ‘em...                 - Use apps Tweetbot’s best,
                                    Osfoora and official Twitter
- Search: You’d be amazed...        apps also good

- Lists: Choose you you need to   - Be picky: Prune your network,
  listen to...                      make it interesting...

- Bonus (Mute... if you can)      - Never Tweet in anger Best to
                                    walk away and cool down
Make LinkedIn useful
                                  - Groups: Find ones which work
- Complete your profile: The         for you - and join in discussion
  more information, the more
  people can connect with you     - Meet-ups: Lots of networking
                                    groups start in LinkedIn.
- Endorsements: Give them and
  ask for them.                   - Connect your profile: Add
                                    apps, especially SlideShare if
- Maintain your profile: Keep it     you create public documents.
  fresh and change bits to be
  noticed...                      - Say why you are connecting
                                    People won’t always
- Updates Try them out, and         remember you
  post significant news there...
                                  - Profile views Look at people’s
                                    profiles
My top apps and social services

- Diigo (and its close relation,
  Delicious)
                                   - Evernote: For everything...
- Google Reader - for all your
  feeds
                                   - Wordpress: for blogging
- Twitter: General serendipity
                                   - Flipboard: For reading - best
  engine...
                                     used with Google Reader
- LinkedIn: Who? What are they
  doing?

- Instagram: Fun...
Make the tools
work for you
My favourite
  tool: Diigo

http://www.diigo.com/user/amayfield
And for
power users
IFTTT.com
And for
power
users
IFTTT.com
And for
power users
IFTTT.com
If you liked this
you may also
like...
There’s a
book




            http://goo.gl/sn8r4
There’s a
business
talk
            http://goo.gl/wm54z
There’s a
white
paper


            http://goo.gl/7uT1x
@amayfield
Ta-dah!   brilliantnoise.com

          © 2012 Brilliant Noise - All rights reserved

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FT - DLW - managing personal reputation online