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Antony Mayfield
Antony Mayfield
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ME AND MY WEB SHADOW How to Manage Your Reputation Online ANTONY MAYFIELD @amayfield Digital Surrey : : 23.09.10 : :
What is the web?
TV, but better...
Media? 1.7 bn publishers
All about the networks. Image: Bestario.org
Ultrasocial Image: (cc) BrewBrooks
Social superheroes
What you know or don't know about how networks work can influence how much freedom, Howard wealth and participation you Rheingold and your children will have in the rest of this century.
Privacy is not a private matter...
Business. Society. Individals.
Panopticon? Image : http://goo.gl/Fekj
Digital literacy Source: TweetStats.com
New literacies
attention
Image: (cc) Phil Campbell http://goo.gl/IvSQ
Image: http://goo.gl/L1M7
Download at: http://goo.gl/TbpU
Critical consumption
Participation
Networks
Presence
Contents
Immediate/ emergent benefits
Immediate: replace tools/ behaviours
Emergent: serendipity engines Interview at: http://goo.gl/JrKP
Nine rules Image (cc): Kappelmeister
1. Check your web shadow.
2. Be the best / first source of information about you.
3. Understand your networks.
4. Be present.
5. Be useful.
(don’t waste your efforts by not sharing)
6. Public/ private.
7. You are always on the record.
8. Get a thicker skin
9. Not another world
Thank you. meandmywebshadow.com @webshadows @amayfield antonymayfield.com Presentation licensed under Creative Commons (cc) Attreibution 3.0. See link for full details: http://creativecommons.org/licenses/by/3.0/

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