An overview presentation about new media for the Next Generation Philanthropy Forum, held by The Legatum Institute. A recording of the presentation and three others from Invisible Children, Ushahidi and Global Giving is on the Legatum website at http://bit.ly/legatum

1. Advocacy
&
philanthropy
through
new
media
Antony
Mayfield
:
:
iCrossing
09.11.09
1

2. TRENDS
1
2

3. New
media.

4. How
new
do
you
want
it?
http://bit.ly/UHbbD

5. "When
it
comes
to
technology
futures,
we're
all
drunks,
always
looking
in
the
@jjn1!
wrong
place."

6. Which
is
why
we
thought
new
media
would
be
like
the
old
Image: (cc) katmere

7. with
added
flashing
lights

8. Kevin
Kelly...
http://bit.ly/8h04u

9. ...think
of
the
web
as
an
expanding
sphere
Image: (cc) fdecomite

10. ...disrupQng
and
absorbing
everything
it
touches
Image (cc) dominik99

11. ...and
at
the
moment
it
is
touching
our
lives,
our
relaQonships

12. ...which
(for
now)
we
call
social
media
Image: Bestario.org

13. ...mainstreaming

14. SELF-­‐ORGANISING

15. “What
if
you
build
a
service
that
is
mobile,
social,
and
real-­‐Qme?
Well
that's
a
big
opportunity
folks
and
I've
been
seeing
quite
a
few
entrepreneurs
doing
exactly
that.”
@fredwilson!
http://bit.ly/lSAHa

16. INNOVATION
16
1

17. http://bit.ly/2jVYGG
acceleraQon
of
innovaQon

18. http://bit.ly/JzbEu
calls
for
developing
ahead
of
the
curve
Image: (cc) Was a bee

19. means
anything
is
possible

20. think
of
a
tool
and
it
is
probably
there
Image: (cc) jesse_sneed

21. or
can
be
built
at
a
low-­‐
cost

22. which
is
why
ideas

23. rather
than
technology

24. is
what
wins.

25. h^p://bit.ly/philanth

26. Kiva

27. GreatNonProfits.org

28. Vi^ana

29. ADVOCACY
&
INFLUENCERS
29
1

30. ...channels
to
networks...

31. Challenges...
/
Stability
to
complexity
/
Speed
/
Scale
/
Geography
/
Longevity
/
InteracQon
/
Complex
user
behaviours
/
New
models
and
frameworks
required
...conQnue
and
accelerate
9

32. A^enQon
markets...

33. We
are
in
the
complexity
game...

34. “My
influence
really
is
wildly
overstated
by
journalists
who
could
take
the
trouble
to
see
that
I
am
more
oden
behind
the
curve
than
ahead
of
it,
more
oden
reacQve
than
proacQve.”
http://bit.ly/35AHsW

35. Duncan
Wa^s
talks
about
“accidental
influencers”
http://bit.ly/VgnzR

36. Eric
Sun
tested
it
out
with
262,985
fan
pages
in
Facebook
http://bit.ly/2u88xd

37. Of
70,000+
fans...
Image (cc) jamescridland

38. ...70%
were
already
in
the
same
cluster
Image (cc) dominik99

39. ...15%
were
“start
points”

40. SOCIAL
WEB
LITERACY
40
1

41. Strategic
Organisational
Tactical
Personal

42. WEB
LITERACY
/
A^enQon
/
PartcipaQon
@hrheingold!
/
CooperaQon
/
Crap
detecQon
/
Network
awareness
42

43. ENGAGEMENT
PRINCIPLES
/
Understand
your
networks
/
Be
useful
to
your
networks
/
Be
live
in
your
networks
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44. 3
USEFUL
LINKS
TACTICALTECH.ORG
http://www.tacticaltech.org/
BETH’S BLOG
http://beth.typepad.com/
BRANDS IN NETWORKS
http://bit.ly/icbrands
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45. Thank you
Tel: +44 1273 827 721
Email: antony.mayfield@icrossing.co.uk
Sites: www.icrossing.co.uk
Blogs: connect.icrossing.co.uk
www.antonymayfield.com
Twitter: @amayfield @icrossinguk
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