This document provides 50 actionable tips for launching a successful lead generation campaign organized into four parts: planning, content creation, promotion, and measurement. Some key tips include starting planning far in advance, having clear goals and expectations, promoting content as it is created through various social and digital channels, and carefully measuring results to iteratively improve future campaigns. The full list of promotion tactics and tips for each stage of the process are available at the provided URL.
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Share High Level Results49
Results:
• 3,587 submissions
• 53% submission rate
• 15% new contacts
Wins:
• Launched in 3 languages successfully
• Filled a content topic hole
• Email had highest CTR all month
Misses:
• Launch was delayed 2 days due to approvals
• 3 images made weren’t approved on FB ads
Next Steps & Iterations:
• High new contacts rate means this content does
well with a new audience. Should do more of it.
• Make sure all images have <20% text for
promotion.
• Test emails to see if the layout we used caused
the high CTR.
Campaign Name: How to Use Social Media For Business
Launch Date: 8/27/15
Goal: 3k leads
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Take-Aways
Plan far in advance and have a communication plan
Think about promotion as you are creating the main
content
There are many ways to promote, for a full list of what
we discussed, go here: inbound.org/amanda
Always be measuring and improving!