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Email Marketing
1. Email marketing Meelis Ojasild Partner altex marketing Innovative Internet Marketing TM Internet Marketing
2. Email elements Subject line From name From address To address Reply-to address Content/creative/body Attachment Innovative Internet Marketing TM Internet Marketing
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15. What happens after the click? Innovative Internet Marketing TM Internet Marketing
16. What happens after the click? Innovative Internet Marketing TM Internet Marketing
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20. How to create a proper email? Innovative Internet Marketing TM Internet Marketing
21. How to create a proper email? Innovative Internet Marketing TM Internet Marketing
22. Why does it matter? 19% Revenue increase from changin the picture height According to Äripäev campaign Innovative Internet Marketing TM Internet Marketing
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24. Test before you send it out... Innovative Internet Marketing TM Internet Marketing
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26. What to test? Innovative Internet Marketing TM Internet Marketing subject line: Chill out – whereever you please! New prizes every month! Do you want to? London awaits – for free! Loser – don’t click! You’re invited to the winners club! Free trip to London plus allowance! Free vacations, free tickets (it’s all for you) Choose an event and have fun for free! Take your friends out for fun for free! Win a trip to London! Win a Sportland gift card!
27. What to test? Innovative Internet Marketing TM Internet Marketing subject line: open rate clicks CTR Free vacations, free tickets (it’s all for you) 26.6% 75 7,5% You’re invited to the winners club! 33.9% 74 7,4% Win a Sportland gift card! 26.6% 62 6,2% Do you want to? 29.0% 56 5,6% Take your friends out for fun for free! 25.0% 52 5,2% London awaits – for free! 23.2% 51 5,1% Free trip to London plus allowance! 27.7% 46 4,6% Choose an event and have fun for free! 21.8% 44 4,4% Win a trip to London! 20.8% 42 4,2% New prizes every month! 24.4% 36 3,6% Chill out – whereever you please! 19.9% 27 2,7% Loser – don’t click! 27.5% 22 2,2%
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29. Where to test in Estonia? Firefox with Hot.ee MS Outlook Innovative Internet Marketing TM Internet Marketing
30. Where to test in Latvia & Lithuania? Firefox with Inbox.lv (.lt) One.lv (.lt) MS Outlook Innovative Internet Marketing TM Internet Marketing
35. Practical work... Login at: http://email.epostel.eu Username: [email_address] Password: training Innovative Internet Marketing TM Internet Marketing
36. Practical work... TASK: Create an introductory ( welcome ) email to others about your organisation with links to the most important sources of information and social networks (e.g. how to connect/interact with real people related to your organisation) Innovative Internet Marketing TM Internet Marketing