Alvaro Melendez

Bogotá D.C. Area, Colombia Colombia

Head of Strategy at Ogilvy/ Creative Strategist, I work hard to make things simple.

Advertising / Marketing / PR

As kid one of my first passions was to race homing pigeons with my Dad and Grand-Dad. Five to eight hours a day spend with the birds trained me in the art of observation: descifre needs and tensions through behavior of the individual and the group. I could say my first strategy targeted pigeons, change their behavior to make them better athletes, eat better, train better and race better. Difficult times in my country forced me to leave my winning Pigeons behind and start my own race to see the world, Colombia, Germany, Mexico and Costa Rica are places I call home. Since my communication design studies in Darmstadt I have gained 15 years of international experience, working in some of ...