2. Intro
• About
me
• What
we’re
going
to
do
– Make
a
three
panel
comic
– Understand
the
benefits
of
using
comics
to
communicate
user
experiences
– Look
at
different
communica<on
problems
comics
can
solve
4. The
Brief:
• BuddyCam
is
a
new
website
and
mobile
app
that
connects
people
through
photos
• The
team
at
BuddyCam
want
to
understand
what
their
poten<al
audience
would
like
to
achieve
from
using
their
service
What
can
BuddyCam
do
to
make
their
service
the
best
for
the
photo
sharing
audience?
7. Mark
Mark
uses
social
media
and
photo
sharing
apps
to
promote
his
blog
about
woodwork.
He
likes
tracking
how
many
likes
his
posts
receive,
and
uses
tools
like
Google
Analy<cs
to
see
which
sites
refer
the
most
traffic
to
his
site.
He
wants
to
generate
interest
in
his
blog,
get
more
visitors
and
find
poten<al
sponsors
or
opportuni<es
to
create
an
income
from
his
hobby.
“How
can
I
connect
with
the
right
people?”
“Which
photos
are
most
popular?”
Tools:
•
Mobile
phone
camera
•
DSLR
camera
Use:
•
Checks
every
day
•
Posts
new
photos
most
days
•
Comments
on
other
photos
now
and
then
MOST
RECENT
PHOTOS:
Timber
planks,
a
handmade
table,
carved
detail
on
a
table
leg
8. Amy
Amy
uses
social
media
and
photo
sharing
apps
to
share
pictures
of
her
day
to
day
life,
and
her
daughter
with
friends
and
family.
She
likes
connec<ng
with
other
mums
who
share
her
values
and
interests.
She
wants
to
feel
part
of
a
community
where
she
can
connect
with
people
and
form
a
network.
“I
love
seeing
what
my
friends
are
up
to”
“Sharing
pictures
makes
me
feel
closer
to
my
friends
and
family”
Tools:
•
Mobile
phone
camera
•
Tablet
camera
•
Digital
camera
Use:
•
Checks
mul<ple
<mes
a
day
•
Posts
photos
at
least
once
a
day
•
Comments
several
<mes
a
day
MOST
RECENT
PHOTOS:
her
daughter
playing
in
the
garden,
a
child’s
toy
bear,
flowers
in
a
vase
9. Omar
Omar
likes
to
take
silly
pictures
and
funny
selfies
that
make
his
friends
laugh.
He
enjoys
geSng
reac<ons
to
his
posts,
and
seeing
what
his
friends
have
to
share.
He
doesn’t
heavily
monitor
stats,
but
gets
a
kick
when
a
post
receives
more
likes
than
usual.
He
wants
to
look
good
(or
goofy)
for
his
friends,
and
never
seem
boring.
“70
Likes!
That’s
my
best
yet!”
“I
oGen
plan
photos,
get
props
and
things
like
that:
to
make
them
as
good
as
possible”
Tools:
•
Mobile
phone
camera
•
Laptop
webcam
Use:
•
Checks
most
days
•
Posts
every
few
days
•
Comments
most
days
MOST
RECENT
PHOTOS:
a
cat
wearing
sunglasses,
a
selfie
in
front
of
a
huge
cake,
a
photo
of
a
friend
10. Laura
Laura
is
a
social
media
manager
for
a
company
that
designs
and
makes
t-‐shirts.
She
uses
photo
sharing
apps
to
promote
their
products
and
engage
with
customers.
She
ac<vely
measures
and
monitors
the
communi<es
he
par<cipates
in.
She
wants
to
know
her
<me
is
being
used
produc<vely,
and
that
customers
have
a
good
experience
engaging
with
her
and
the
company
she
works
for.
“Why
do
some
photos
get
so
many
more
likes
than
others?”
“How
can
I
find
people
posJng
photos
of
our
t-‐shirts?”
Tools:
•
Mobile
phone
camera
•
DSLR
camera
•
Desktop
computer
Use:
•
Checks
mul<ple
<mes
a
day
•
Posts
once
or
twice
a
day
•
Comments
throughout
the
day
MOST
RECENT
PHOTOS:
a
t-‐shirt
being
printed,
a
repost
of
a
customer
photo,
a
t-‐shirt
being
modelled
11. TASK!
-‐ Get
into
pairs
-‐ Run
a
mini
depth
interview
-‐ Find
out
if
your
partner
uses
and
photo
sharing
apps/services
–
which
ones?
-‐ How
do
they
use
them?
-‐ Why
do
they
use
them?
-‐ What
was
the
last
photo
they
shared?
Why?
-‐ What
do
they
feel
about
the
service?
-‐ MAKE
NOTES!
5
mins
19. BuddyCam
Stakeholders
Bob,
Owner/Founder/MD/Big
Boss
Thinks
everyone
uses
the
internet
and
apps
just
like
he
does.
Has
a
short
a`en<on
span,
combined
with
a
busy
schedule.
He
wants
to
grow
a
community
of
BuddyCam
users
to
make
a
success
of
his
business.
20. BuddyCam
Stakeholders
Jenny,
Product
Manager
Wants
to
make
decisions
quickly,
so
she
can
get
new
features
scoped
and
into
development
sprints.
Thinks
they
should
release
features
and
test
what
they
do
later
on.
She
wants
to
deliver
features
on
<me
and
in
budget.
46. 1
2
3
4
5
6
1:
Plan
the
story
2:
Design
the
characters
3:
PracNce
the
character’s
emoNons
4:
Draw
the
comic
5:
Get
feedback
6:
Refine
the
comic
47. Planning
the
Story
• Compare
your
interview
data
with
your
persona:
what
do
they
have
in
common?
Are
there
themes?
This
will
become
your
character
and
their
context
• How
can
BuddyCam
make
your
character
a
badass?
48. TASK!
Plan
(don’t
make)
your
three
panel
comic
strip
– 1:
Introduce
the
character
&
context
– 2:
Show
how
the
product
is
used
– 3:
Show
the
outcome
WHO
WHAT
WHY
66. Sad
Neutral
Happy
TASK!
- Draw five circles/head shapes
- Add expressions on each face:
Start with sad on the left, and end with
happy on the right
71. TASK!
- Draw two stick people standing next to
each other, showing different emotions
- The emotions should be opposites
Happiness
Sadness
Fear
Depression
Amusement
Boredom
Excitement
Sorrow
Pride
Relief
Shame
Joy
103. A scenario
• We’re
working
for
an
ecommerce
photography
site
called
‘The
Camera
Shop’.
• They
sell
lots
of
different
cameras
and
photography
gear
to
a
variety
of
customers,
though
most
of
them
are
passionate
photographers.
• They
want
to
know
how
they
can
appeal
to
customers
who
don’t
consider
themselves
photographers
and
who
spend
less
on
cameras
(because
there
are
a
lot
more
of
these
people
than
the
passionate
photographers).
• Before
they
commission
a
large
piece
of
research,
they
want
to
see
what
insight
we
can
give
about
this
audience.
• We
need
to
quickly
create
a
comic
that
shares
some
of
the
problems
and
poten<al
solu<ons
The
Camera
Shop
could
provide
to
laymen
photographers.
105. What’s going on
here?
• ‘Bob’
wants
to
buy
a
new
compact
camera.
• He
has
shopped
around,
but
has
been
overwhelmed
by
the
variety
and
choice
of
cameras.
• He
doesn’t
want
a
lot
of
fancy
features,
but
he
does
care
about
the
image
quality.
• He
has
up
to
£100
to
spend.
• He
is
looking
for
help
to
make
a
decision.
106. Making the story
• Bob
wants
to
buy
a
new
camera
because
his
current
one
has
broken.
He
wants
to
replace
his
camera
before
he
goes
on
holiday.
• He
has
looked
on
several
websites,
but
has
been
overwhelmed
by
the
choice.
He
needs
help
to
refine
appropriate
cameras
into
a
more
manageable
shortlist,
or
even
to
find
the
best
one
for
him.
• The
site
or
app
needs
to
allow
him
to
control
his
searching
and
browsing
so
he
can
manage
the
volume
of
results.
It
needs
to
give
him
choice
but
not
overwhelm
him.
• He
needs
to
be
able
to
look
at
cameras
based
on
their
size
(he
wants
it
to
be
compact),
their
image
quality
(it
needs
to
take
nice
pictures)
and
its
price
(it
must
be
under
£100).
107. Planning
the
comic
1.
Introduce
Bob
2.
Bob’s
camera
has
broken
3.
Bob
looks
for
cameras
online
4.
Bob
gets
overwhelmed
5.
Bob
finds
The
Camera
Shop
6.
Bob
finds
‘The
Compact
Camera’
finder
7.
Bob
filters
compact
cameras
by
price
and
size
8.
Bob
finds
a
camera
he
is
interested
in
9.
Bob
browses
photos
taken
with
the
camera
from
Flickr
10.
Bob
feels
saNsfied
and
purchases
the
camera