2. What is Social
Media Marketing
• computer-mediated tools
• allows people to create, share
or exchange information,
ideas, and pictures/videos
• in virtual communities and
networks.
4. Social Media has not
only taken over our
personal lives, but it is
used at work, to
communicate with
colleagues, with
customers and also to
watch out for what
people are talking
about...
5. Twitter & Zappos
USA's online shoe retail giant Zappos uses Twitter for:
• updating company news
• communicating with customers
• providing customer care
• establish communication within the company
6. Social Media = Viral Marketing
Goldieblox Commercial "Princess Machine"
• Over 2 million views
Creating viral video,
tweet, images over the
internet is the most
powerful "MARKETING
TOOL" today
7. How does it work?
• Number of internet users are
growing every day, hour, minute
and second.
• More Internet users = More users on
social media
• To be human is to be curious =
Welcoming more interesting news,
events, ideas.
• Get people to share what you've
posted with just the power of the
post, it's more likely to go viral
8. More Viral Social Media Posts?
On February 10, the upload rate of
Harlem Shake videos reached
4,000 per day, or one every 21.6
seconds.
Combination of competitiveness, social media
narcissism, and low barriers to entry have led to
more than 2.4 million tagged videos circulating
Facebook
9. Social Media - The Good, The Bad
and The Ugly
The popularity of social media
has all 3 sides.
• Good outcome can be
expected out of creative
message
• Misunderstanding and
misleading messages can get
ugly and backfire
• Anyone can be an easy
target of wrongful bad tactics
of their foes
10. The Good
1. Communication: Gives numerous
opportunity. Contact anyone, anywhere.
2. Building relationship with customers on more
personal level.
3. Improving based on the review, comments
by customers.
4. Better knowledge sharing.
5. Ability to find talent.
6. Spreading the right message to the right
audience is much easier.
12. The Bad
1. Declining real-life face-to-face communication
2. Declining productivity due to more distraction
caused by social media
3. Compromised privacy
4. Constant pressure of perfection
5. Easily misunderstood: The need of spreading
message in 120 characters to a post can lead to
misunderstandings.
14. The Ugly
1. Everything shared online, stays there.
2. Reputation on line
3. Use of social media for wrong purpose
4. An impulsive decision on social media can
COST a lot more.
