Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
5 Storytelling Lessons From Superhero Stories
Download to read offline and view in fullscreen.


Mobile-First SEO - The Marketers Edition #3XEDigital

Download to read offline

How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

Mobile-First SEO - The Marketers Edition #3XEDigital

  1. Mobile-First SEO #mobilefirstseo at #3xedigital by @aleyda from @orainti The Marketers Edition
  2. I’m Aleyda Solis #mobilefirstseo at #3xedigital by @aleyda from @orainti
  3. ORAINTI.COM @ALEYDA FB.COM/ALEYDASEOTIPS/ I Do SEO BITLY.COM/LIBROSEOALEYDA I PublishI Share #mobilefirstseo at #3xedigital by @aleyda from @orainti I’m Aleyda Solis
  4. I Blog I Speak I’m Featured #mobilefirstseo at #3xedigital by @aleyda from @orainti I’m Aleyda Solis
  5. I help companies to connect with them #mobilefirstseo at #3xedigital by @aleyda from @orainti
  6. Search is now mostly mobile driven #mobilefirstseo at #3xedigital by @aleyda from @orainti percent-searches-now-mobile-devices-255025
  7. And will also become mobile-based with 
 the upcoming Google Mobile-First Index #mobilefirstseo at #3xedigital by @aleyda from @orainti 2016/11/mobile-first-indexing.html mobile-first-index-hopes-expand-upcoming-months-262527
  8. Ranking signals will come from your
 mobile Web presence and not Desktop #mobilefirstseo at #3xedigital by @aleyda from @orainti google-mobile-first-index-262751
  9. And at some point Google will 
 switch to a Mobile-Only Index #mobilefirstseo at #3xedigital by @aleyda from @orainti google-mobile-first-index-262751
  10. Mobile can already provide these visibility & traffic results #mobilefirstseo at #3xedigital by @aleyda from @orainti
  11. This Revenue #mobilefirstseo at #3xedigital by @aleyda from @orainti
  12. However most Websites have 
 an issue converting with it #mobilefirstseo at #3xedigital by @aleyda from @orainti ecommerce-benchmarks-q4-2016
  13. Due to clear challenges 
 with Mobile Optimization #mobilefirstseo at #3xedigital by @aleyda from @orainti mobile-is-changing-canadians-expectations.html
  14. I bet this is not a surprise ;) #mobilefirstseo at #3xedigital by @aleyda from @orainti status/810905426132799488
  15. It happens in Ireland too #mobilefirstseo at #3xedigital by @aleyda from @orainti
  16. Let’s fix this with a 
 Mobile-First SEO Process #mobilefirstseo at #3xedigital by @aleyda from @orainti
  17. #mobilefirstseo at #3xedigital by @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
  18. Which queries are your visitors using to search for your top services on mobile? #mobilefirstseo at #3xedigital by @aleyda from @orainti Google Search Console
  19. How do these differentiate from the 
 ones searched from desktop devices? #mobilefirstseo at #3xedigital by @aleyda from @orainti
  20. Are you already effectively 
 targeting them with your content? #mobilefirstseo at #3xedigital by @aleyda from @orainti
  21. #mobilefirstseo at #3xedigital by @aleyda from @orainti SimilarWeb Verify your competitors mobile 
 traffic & organic search share
  22. Are the same mobile queries 
 bringing visibility to them? #mobilefirstseo at #3xedigital by @aleyda from @orainti Sistrix
  23. Compare to identify opportunities #mobilefirstseo at #3xedigital by @aleyda from @orainti
  24. Expand them taking conversational 
 queries into consideration #mobilefirstseo at #3xedigital by @aleyda from @orainti percent-queries-voice-queries-249917
  25. For product inspiration & comparison, 
 discovering brands, looking for opinions… #mobilefirstseo at #3xedigital by @aleyda from @orainti KWFinder
  26. #mobilefirstseo at #3xedigital by @aleyda from @orainti Look for intent, context & immediacy optimization/optimizing-mobile-queries-near-you/
  27. #mobilefirstseo at #3xedigital by @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
  28. #mobilefirstseo at #3xedigital by @aleyda from @orainti It’s critical to have a Mobile Web version. 
 There are 3 main alternatives. webmasters/mobile-sites/mobile-seo/ Responsive Web Design Dynamic Serving Independent Mobile Site
  29. #mobilefirstseo at #3xedigital by @aleyda from @orainti The 3 have do’s & dont’s Responsive Web Design Dynamic Serving Independent Mobile Site Don’t block images, css & js resources. Include the Vary: User-Agent 
 HTTP header Identify & serve the relevant Web version to the right user agent Implement Rel alternate & canonical Tags between mobile & desktop URLs. 
 Implement 301-redirects between mobile & desktop to refer the user agent to the relevant Web version
  30. #mobilefirstseo at #3xedigital by @aleyda from @orainti Also pros & cons! Choose based on the identified audience behavior, business & tech requirements building-websites-multi-screen-consumer.html
  31. #mobilefirstseo at #3xedigital by @aleyda from @orainti This configuration doesn’t need 
 to change with the mobile first index too webmasters/mobile-sites/mobile-seo/
  32. #mobilefirstseo at #3xedigital by @aleyda from @orainti Aren’t you sure that yours 
 is really mobile friendly? mobile-first-index-262751
  33. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify for yourself by using 
 Chrome’s DevTools Device Mode
  34. #mobilefirstseo at #3xedigital by @aleyda from @orainti Look also for already identified issues 
 in the GSC Mobile Usability report
  35. #mobilefirstseo at #3xedigital by @aleyda from @orainti Double check for problems 
 with Google’s Mobile-Friendly Test search-console/mobile-friendly
  36. #mobilefirstseo at #3xedigital by @aleyda from @orainti Be mindful of blocked resources issues &
 false-positives on optimization status too
  37. #mobilefirstseo at #3xedigital by @aleyda from @orainti Simulate Googlebot for Smartphones
 and crawl your site w/ JS rendering Screaming Frog
  38. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify if the mobile crawler sees the same than a user when accessing your site pages
  39. #mobilefirstseo at #3xedigital by @aleyda from @orainti See if there are blocked pages or 
 resources that need to be accessed
  40. #mobilefirstseo at #3xedigital by @aleyda from @orainti Check if there are faulty redirects, canonicalization issues & errors to fix
  41. #mobilefirstseo at #3xedigital by @aleyda from @orainti use-mobile-page-speed-mobile-sites-upcoming-months-250874 It’s also critical to make sure your mobile site version loads really fast
  42. #mobilefirstseo at #3xedigital by @aleyda from @orainti Identify the load times of your 
 top pages directly in Google Analytics
  43. #mobilefirstseo at #3xedigital by @aleyda from @orainti Use Chrome’s DevTools Network & Audits to 
 emulate & see the resources are causing the delay
  44. #mobilefirstseo at #3xedigital by @aleyda from @orainti Double-Verify and prioritize with 
 Google’s PageSpeed Insights Tool speed/pagespeed/insights/
  45. What about implementing AMP 
 to improve your speed issues? #mobilefirstseo at #3xedigital by @aleyda from @orainti stories-now-live-243314
  46. #mobilefirstseo at #3xedigital by @aleyda from @orainti Mobile Responsive Non-AMP Mobile AMP To deliver a faster & safer Mobile Web experience, even if you already have a mobile Web version
  47. #mobilefirstseo at #3xedigital by @aleyda from @orainti It’s now a requirement to be included in the news carousel and can provide extra visibility AMP article rich results
 Can be free-standing in the results page, or embedded in a carousel of similar result types. All AMP article rich results are also rich results. AMP non-rich results
 A basic, non-graphical search result pointing to the AMP page.
  48. #mobilefirstseo at #3xedigital by @aleyda from @orainti The additional organic search visibility 
 & traffic can be impressive
  49. #mobilefirstseo at #3xedigital by @aleyda from @orainti Be careful showing what can be a over-simplified 
 mobile AMP experience when using plugins though Mobile Responsive Non-AMP Mobile AMP <>
  50. #mobilefirstseo at #3xedigital by @aleyda from @orainti This can end-up boosting visibility 
 but lowering your engagement
  51. #mobilefirstseo at #3xedigital by @aleyda from @orainti Mobile Non-AMP Mobile AMP = The goal is to provide the most consistent user experience through your “extended” AMP pages
  52. #mobilefirstseo at #3xedigital by @aleyda from @orainti Usually when you’re in one of these scenarios You’re in the media, news industry or have a blog Your current mobile page speed sucks You can personalize AMP to have a similar UX & functionality than your current site You ideally don’t have an independent mobile version
  53. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify that your content type & 
 functionality are AMP supported es/roadmap/ docs/reference/components
  54. #mobilefirstseo at #3xedigital by @aleyda from @orainti Follow OnPage’s AMP Checklist
 for a correct implementation knowledge-base/tutorials/amp/
  55. #mobilefirstseo at #3xedigital by @aleyda from @orainti If you use a CMS like Wordpress, use existing plugins to facilitate the configuration plugins-wp/amp/ wp/glue-for-yoast-seo-amp/
  56. #mobilefirstseo at #3xedigital by @aleyda from @orainti Monitor potential errors in the GSC AMP Report
  57. #mobilefirstseo at #3xedigital by @aleyda from @orainti Prioritize to fix “critical” issues affecting 
 most & more important pages
  58. #mobilefirstseo at #3xedigital by @aleyda from @orainti It can be a rollercoaster, although one with a positive trend if critical errors are handled
  59. #mobilefirstseo at #3xedigital by @aleyda from @orainti Boosting your mobile search visibility
  60. #mobilefirstseo at #3xedigital by @aleyda from @orainti Check out my AMP presentation
 for more tools, examples & scenarios setting-amp-for-success-at-digitalolympus
  61. #mobilefirstseo at #3xedigital by @aleyda from @orainti Your Mobile content 
 should be optimized too google-mobile-first-index-262751
  62. #mobilefirstseo at #3xedigital by @aleyda from @orainti helping-users-easily-access-content-on.html It’s critical to facilitate its access 
 avoiding interstitials & pop-ups
  63. #mobilefirstseo at #3xedigital by @aleyda from @orainti Don’t do this
  64. #mobilefirstseo at #3xedigital by @aleyda from @orainti You can use app banners instead distribute/users/banners.html
  65. #mobilefirstseo at #3xedigital by @aleyda from @orainti Use GSC to check how Google render your key pages content on both mobile & desktop Desktop Mobile
  66. #mobilefirstseo at #3xedigital by @aleyda from @orainti Verify if your mobile crawled content is also correctly rendered
  67. #mobilefirstseo at #3xedigital by @aleyda from @orainti If there are empty, non-relevant, duplicated key content elements
  68. #mobilefirstseo at #3xedigital by @aleyda from @orainti Be mindful of adding the relevant structured data to markup your mobile content mobile-first-indexing-change/#Structured_Data
  69. #mobilefirstseo at #3xedigital by @aleyda from @orainti Use with Json-LD to specify the meaning of the supported information docs/guides/mark-up-content
  70. #mobilefirstseo at #3xedigital by @aleyda from @orainti We can additionally obtain extra visibility 
 in mobile SERPs with Rich Snippets & Cards
  71. #mobilefirstseo at #3xedigital by @aleyda from @orainti Identify more opportunities to generate featured snippets by analyzing your competitors semrush
  72. #mobilefirstseo at #3xedigital by @aleyda from @orainti You can directly test their implementation using the Structured Data Testing Tool
  73. #mobilefirstseo at #3xedigital by @aleyda from @orainti As well as verify how they will look 
 in mobile search results
  74. #mobilefirstseo at #3xedigital by @aleyda from @orainti To make the most out of them 
 and maximize your mobile search CTR
  75. #mobilefirstseo at #3xedigital by @aleyda from @orainti How is your Mobile Targeted Content performing? How Mobile users & search crawlers see your content? How your audience search using mobile devices?
  76. Identify which of the targeted queries are bringing you the highest rankings, traffic & revenue #mobilefirstseo at #3xedigital by @aleyda from @orainti SEOmonitor
  77. If the right pages are being ranked & attracting traffic & conversions for their relevant queries #mobilefirstseo at #3xedigital by @aleyda from @orainti
  78. Look for gaps between mobile & desktop ranked pages & queries to refine & expand #mobilefirstseo at #3xedigital by @aleyda from @orainti
  79. And always identify more mobile opportunities 
 in an optimized environment to drive this growth :) #mobilefirstseo at #3xedigital by @aleyda from @orainti
  80. Thanks! Questions? #mobilefirstseo at #3xedigital by @aleyda from @orainti
  • sainathk13

    Oct. 21, 2021
  • ItxAlam

    Oct. 19, 2021
  • AbinayaJaganathan1

    Oct. 19, 2021
  • YulioChicoBuenoElguera

    Oct. 17, 2021
  • PatrickMuleBanda

    Oct. 16, 2021
  • xiavasilia1

    Oct. 16, 2021
  • BSunitaPrusty

    Oct. 6, 2021
  • BestGaming2

    Oct. 5, 2021
  • JoelVargas55

    Sep. 27, 2021
  • sauravdudeja1

    Sep. 24, 2021
  • MonikaBaura

    Sep. 19, 2021
  • SaadShakeel4

    Sep. 19, 2021
  • LekshmyLithin

    Sep. 17, 2021
  • chikawonah

    Sep. 16, 2021
  • RajendraMishra22

    Sep. 15, 2021
  • RishaKaruppaiah

    Sep. 14, 2021
  • MuhammadIlyasMughal2

    Sep. 13, 2021
  • AdityaPanwar25

    Sep. 11, 2021
  • ssuser5293f3

    Sep. 11, 2021
  • JohnSunday8

    Sep. 10, 2021

How to target your SEO process to a reality of more people searching on mobile devices than desktop and an upcoming mobile first Google index? Check it out.


Total views


On Slideshare


From embeds


Number of embeds