This document was used during a webinar by Pinfluencer. We covered Best Practices for Contests and Sweepstakes in Pinterest, as well as some important data about Pinterest itself. To view a video recording of the webinar, visit:
2. “It’s my top priority to
ensure you drive real
business results from
your Pinterest
Marketing initiatives.”
Alex Littlewood
Head of Customer Success
Facebook.com/pinfluencer
@Pinfluencers
@Pinfluencer #PFWebinar
3. What We’ll Cover Today
1. Pinterest. Who Cares?
2. Common Mistakes & Challenges
3. Developing Strategy
4. Pinterest Promotions Best Practices
5. Pinfluencer – Our Technology
6. Questions
6. Social is Constantly Evolving
Users Users Users
Life Ledger Now! Aspiration
Brands Brands Brands
Engagement News Uncover
Brand Building Support Purchase Intent
Feedback Social ROI
92% trust recommendations from friends & family
above all else when making purchase decisions.
Source: Nielsen April 2012
7. Some Important Data About
• 3rd largest Social
Network in the World
• Fastest Growing
in History
• 4th largest Website
traffic driver in the
world, more than:
Yahoo
Bing
Twitter
Google ads
8. Some Important Data About
These are BIG spenders
< 17 18-24 25-34 35-44 45-54 55-64 65+
• 79% Users are Women • Pinners are Predominantly 25-54
• Women control 80%+ of US
Consumer Spending
Source: ComScore, Fast Company
9. Some Important Data About
Click traffic from Pinterest
Average Page views / visit
7.0 4.1 2.7
AOV
(Average Order Value)
$169 $95 $71
1,000M
User Base % of 11%
By Network Socially
550M Driven
Shopping
Sessions 86%
25M
Source: Rich Relevance
12. Common Mistakes & Challenges
1. Lack of defined goals and objectives
2. Poor user experience and weak prizing
13. Common Mistakes & Challenges
1. Lack of defined goals and objectives
2. Poor user experience and weak prizing
• Content irrelevance
3. Using one image to pin/promote
4. Inadequate promotion to drive traffic
5. Treating like other social channels
14. Common Mistakes & Challenges
6. Too few campaigns
• Time consuming and resource constrained
7. Lack of executive buy-in & support
• Education and ROI case-making
8. Resource intensive
• Analytics
• Content Management
18. Optimize Content and Messaging
People are on Pinterest to:
Top Categories
Discover on Pinterest:
Share Home
Arts & Crafts
Remember Fashion & Style
Food
Inspiration & Educ.
Think like your audience. Holiday & Seasonal
Humor
Products
Travel
Kids
23. Best Practices
1. Combine Contest & Sweeps elements
Contests Sweepstakes
• Entries judged • Winners awarded at random
• Winners awarded on merit • Entry rates ~ 25%
• High quality submissions • Lower avg submission quality
• Ability to leverage “celebrity • Can provide many chances for
judges” participants to win
• Entry rates ~ 1-5% • Must provide alternate form
• Some chance of self-defeating of entry
thought preventing entry
• Time consuming to manage
38. Best Practices
8. Best Ways to Cross Promote with FB
Host on
Custom
Page (Tab)
Facebook
Ads
Frequent
Posts
39. Best Practices
1. Combine Contest & Sweeps elements
2. More chances to win = higher entry rate
3. Picking the right promotion type
4. Simple user experience & clear creative
5. Legal/T&C’s only enforceable with “opt-in”
6. Test and optimize different contest Pins
7. Comment/Like on participants pins during event
8. Best Ways to Cross Promote with FB
51. THANK YOU!
Sign up for a 60-day Trial
@
www.Pinfluencer.com
For a Demo contact
Kris@Pinfluencer.com
Hinweis der Redaktion
Alex Littlewood – Head of Customer SuccessI’ve been a marketing strategist in many capacities, going on 10 yearsMy #1 priority is clients finding success with Pinterest as a part of their larger Social Media, Marketing, and general business strategies.Please keep in touch with us by fanning and following, and for todays webinar use #PFwebinar, which will be monitored during the webinar by our CEO SharadVerma
Questions about “What should I do, and what helps increase participation”
“Questions like How do I boost enrty rates”5 chances to win $1,000… $5k in prizesEven better…. 1x $5k, and 40x $100
Great for high engagement and long tail
Great for lots of pins and viral reach
Great for generating web traffic
Great for web traffic and high quality engagement and boards
Great for quick easy, high participation and viral reach for a targeted product, easy to get a “like” from this
Great for follower growth
Great for follower growth
3 steps…. With pinfluencer9 steps without
3 steps…. With pinfluencer9 steps without
3 steps…. With pinfluencer9 steps without
Only answer to legal question we can give
Stand out in the Feed
Great engagement, show followers you care, and boost entry rates
Things to post about: - Regular reminders, new pins, daily winners