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Gaining buy-in for social media initiatives T a xonomies 2.0 Alex Manchester, Step Two Designs www.alexmanchester.com http://www.flickr.com/photos/judepics/1615774378/
http://www.flickr.com/photos/judepics/1615774378/ ,[object Object],[object Object],[object Object]
What are we trying to do? http://www.flickr.com/photos/judepics/1615774378/
1. Be leaders Aspirations? 2. Be innovative 5. …. 3. Be an attractive place to work 4. Improve dialogue and communication
Who do we need to get on board? http://www.flickr.com/photos/judepics/1615774378/
Buy-in bingo Senior executive support IT constraints/restrictions Culture of the organisation Expense and budget Employee buy-in Lack of research/knowledge Legal concerns Inadequate metrics
Copyright – Melcrum 2008
Strategies for getting support http://www.flickr.com/photos/judepics/1615774378/
The  Stealth  Strategy http://www.flickr.com/photos/jamesdale10/
“ I’d been in the organisation for 20 years and I knew all the people that  could fire me….” “ We started with a small server box under the desk in our department…” “ Over 20,000 people have now participated in the BBC Forums…” Euan Semple, former head of KM at the BBC The Stealth Strategy
The  Lead by Example  strategy http://www.flickr.com/photos/astros /
 
Why does Sun’s CEO waste his time writing this blog? “ Because I believe in providing clarity surrounding our strategy and operations - not just once a year in the Annual Report. I believe clarity behind our direction is useful for our shareholders, customers, partners and employees. In good times, and in challenging ones”
The  ROI  strategy http://www.flickr.com/photos/gaetanlee/
Social media and two-way communication at Best Buy “ Blue  Shirt Nation” Social Network for Best Buy retail workers 75% 20% 8% Turnover Created profiles Turnover
The strategy The  Shame  strategy
Shame Vs How innovative are you  –   really ? How innovative do you think you are?
Accountants party in Second Life! http://www.flickr.com/photos/isfullofcrap/
Why  did  accountants party in Second Life? “ We had a really fun time designing the venue and we've had great feedback from our members, especially those based in regional  Australia and others in England and North America. “ “ I think something like this will be able to provide our members  With a high level of service irrespective of where they live in the  world.” Alex Dalidakis, CPA Australia”
http://www.steptwo.com.au/products/iia2008
Getting social at British Airways
1. Find your friends and allies 5 Top Tips 2. Know what you’re talking about 5. Prepare for success 3. Use examples of success 4. Do not expect or sell a “revolution”
Thank you. www.steptwo.com.au [email_address]   www.alexmanchester.com

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Borderless Access - Global Panel book-unlock 2024
 

Gaining buy-in and support for social media initatives

  • 1. Gaining buy-in for social media initiatives T a xonomies 2.0 Alex Manchester, Step Two Designs www.alexmanchester.com http://www.flickr.com/photos/judepics/1615774378/
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  • 3. What are we trying to do? http://www.flickr.com/photos/judepics/1615774378/
  • 4. 1. Be leaders Aspirations? 2. Be innovative 5. …. 3. Be an attractive place to work 4. Improve dialogue and communication
  • 5. Who do we need to get on board? http://www.flickr.com/photos/judepics/1615774378/
  • 6. Buy-in bingo Senior executive support IT constraints/restrictions Culture of the organisation Expense and budget Employee buy-in Lack of research/knowledge Legal concerns Inadequate metrics
  • 8. Strategies for getting support http://www.flickr.com/photos/judepics/1615774378/
  • 9. The Stealth Strategy http://www.flickr.com/photos/jamesdale10/
  • 10. “ I’d been in the organisation for 20 years and I knew all the people that could fire me….” “ We started with a small server box under the desk in our department…” “ Over 20,000 people have now participated in the BBC Forums…” Euan Semple, former head of KM at the BBC The Stealth Strategy
  • 11. The Lead by Example strategy http://www.flickr.com/photos/astros /
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  • 13. Why does Sun’s CEO waste his time writing this blog? “ Because I believe in providing clarity surrounding our strategy and operations - not just once a year in the Annual Report. I believe clarity behind our direction is useful for our shareholders, customers, partners and employees. In good times, and in challenging ones”
  • 14. The ROI strategy http://www.flickr.com/photos/gaetanlee/
  • 15. Social media and two-way communication at Best Buy “ Blue Shirt Nation” Social Network for Best Buy retail workers 75% 20% 8% Turnover Created profiles Turnover
  • 16. The strategy The Shame strategy
  • 17. Shame Vs How innovative are you – really ? How innovative do you think you are?
  • 18. Accountants party in Second Life! http://www.flickr.com/photos/isfullofcrap/
  • 19. Why did accountants party in Second Life? “ We had a really fun time designing the venue and we've had great feedback from our members, especially those based in regional Australia and others in England and North America. “ “ I think something like this will be able to provide our members With a high level of service irrespective of where they live in the world.” Alex Dalidakis, CPA Australia”
  • 21. Getting social at British Airways
  • 22. 1. Find your friends and allies 5 Top Tips 2. Know what you’re talking about 5. Prepare for success 3. Use examples of success 4. Do not expect or sell a “revolution”
  • 23. Thank you. www.steptwo.com.au [email_address] www.alexmanchester.com