3D-Ace - 3D modeling, animation, visualization

3D-Ace company overview
Quality-oriented 3D Modeling and Animation Studio
© 3D-Ace 2014

Contents
1. 3D-Ace Company Overview
2. History
3. Mission and Values
4. Why 3D-Ace
5. Management Team
6. Key Areas Of Expertise
7. Pre-rendering
8. Real-time Rendering
9. Expertise by Solution
10. Industry Expertise
11. Technical Expertise
12. Business Models
13. Business Ethics Guarantee
14. Case Studies
15. Our Customers
16. Contacts
© 3D-Ace 20143D-Ace company overview

3D-Ace Company Overview
3D-Ace is an independent 3D modeling studio, previously known as
a 3D content production division of Program-Ace Company, located
in Kharkov, Ukraine.
Our core activities is production of custom 3D content both low-
poly and high-poly 3D models, animation and visual effects that
meet our clients’ requirements. We effectively translate customer’s
requirements into 3D models of the highest standard.
Quick facts about 3D-Ace
 5+ years of experience in 3D;
 40+ 3D specialists and related IT
specialists;
 100+ clients worldwide;
 Over 150 successfully completed
projects;
 Custom 3D models delivered to 17
countries of the world.
Oleg Fonarev
CEO, Founder
Benefits we offer:
• 3D-Ace team is comprised of different 3D experts including modelers, texturists,
UV mappers, skinners, riggers, animators, 3D generalists.
• We pay great attention to project management to ease the work of our clients.
• We provide free quality assurance service to deliver high-quality 3D content
meeting all requirements of our clients.
• We use flexible approach in all aspects of our work and can create 3D assets from
2D engineering drawing, hand sketch, photograph or even from a concept using
the latest technologies.
• We provide the opportunity to select between most advantageous business
models that exactly fits the needs of a client.

History
Stage 1: Parent Company Formation. Our parent company Program-Ace established in
1993 as a printing house rendering full color printing and graphic design services.
Shortly the company started its software development activities and became one of
the branch leaders in the field.
Stage 2: 2D/3D Activities Started. Program-Ace started to study 2D/3D market and
established CG-Ace company in 2005, which became a creative & graphics production
division of Program-Ace, delivering high quality 2D/3D graphics and programming
services.
Stage 3: Independent 3D Modeling Studio. In 2009 a part of CG-Ace grew into an
independent 3D modeling company 3D-Ace Studio. At the beginning of 2009 3D-Ace
Studio specialized on delivering industrial systems of 2D/3D visualization, interactive
simulators, and graphics processing modules.
Present: Today 3D-Ace Studio is a market leader in the field, producing custom 3D
content, including modeling, animation and visual effects for architecture, advertising
and marketing, manufacture, government and military sector.
“I chose 3D-Ace because
the works in their 3D
portfolio were very near
to what I was looking for.
The guys showed
themselves as a very
professional, serious and capable team,
they made every effort to establish a good
business relationship.
I always received timely responses from my
project manager, and it was always easy to
get help when I needed it. I enjoyed their
3D modeling services and will surely
recommend 3D-Ace to others.”
Maurizio de Girolami
1993 - 2005 2005 - 2009 2009 - Present

Our mission is to turn every client into a regular customer.
We are a customer-focused company and treat our clients as potential partners.
Our goals
Continuous improvement in the field of 3D content creation.
Always remain a reliable partner for our customers.
Provide the best cooperation conditions keeping our clients from going to our
competitors.
Build long-term relationships with our customers, leading to mutual success.
Our Slogan
3D-Ace is Your Reliable Partner in 3D Modeling
Our Values
Long-term relationship
Trust and mutual respect
Result
Teamwork
Drive for innovations
Favorable conditions for clients
Missions and Values
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Why 3D-Ace
Learn 10 reasons why to use our 3D modeling services:
 We offer free testing of our services.
 We are trustworthy: along with NDA, we can sign intellectual property (IP)
protection and thereby provide our clients with the total ownership of 3D content
produced for them.
 Being a company, we offer undeniable benefits compared to freelance contractors:
no stolen 3D content, no delays, no bugs.
 We save money of our clients and offer to use available ready-made 3D models
with further optimization to fit their requirements reducing project costs up to
50%.
 We are an outsourcing company operating seamlessly across borders and serving
customers from 17 countries from different continents (e.g. USA, Sweden, the
Netherlands, Germany and others).
 3D-Ace is a customer-focused company: such well-known brands as Digimation,
Electronic Arts, Namco Hometek, DTP Entertainment, ValuSoft, Kuju trust their
business to us.
 We offer quick project estimation: prospective clients can use our calculator to
quickly estimate the cost and duration of a future project to make faster and better
decisions.
 We offer our partners additional benefits, like discount system, priority service,
etc.
 We provide guarantees: advanced payment amounts to 50%; the rest is paid when
the work is done and client is 100% satisfied.
 We are engaged in success of our clients: the more positive feedbacks we get, the
more people use our services.
“We worked with 3D-ACE
for our projects character
and weapon model needs.
The 3D-ACE team is
working in a perfect
harmony from the sales
team to artists. They are working fast and
professional. They have the best team for
outsource needs.”
Guvenc Sahin, Owner of Vector Games

Our Team
“3D-ACE has delivered
excellent quality 3D
modeling work for us on
budget and on time. As a
demanding client with
precision expectations, I
am pleased that they rise to the bar each
time we challenge them. If you're looking
for a professional, dedicated, digital
development partner, I highly recommend
3D-ACE. “
Tim Ransom
President at Visual Thunder Media

Key Areas Of Expertise
3D-Ace Studio always adapts to the needs of our clients and produces a wide variety
of cutting-edge 3D content including low-poly and high-poly 3D models, animation and
visual effects.
Our vast experience in 3D modeling and innovation-oriented approach allows us to
produce 3D assets for real-time applications and visualization tools using pre-rendered
3D content.
As a starting point for 3D model creation we use:
1. Professional drawings or sketches.
2. Images in any graphics format like .jpeg, .bitmap, .tiff or others.
3. Stock 3D models with further optimization through adding more polygon counts,
texturing, lighting, etc. to deliver an unmatched 3D assets.
“We did an advertising 3D
video animation of
medicines for a
pharmaceutical company
with 3D-Ace. I’ve known
them for years as a
company with good pricing and speed,
broad skillset and sufficient size to take on
larger projects if needed. Sales people are
always quick to respond and projects can
get off the ground very quickly. Project
management is solid and the online
communication tool works well. I like the
quick communication in good English
language, the responses from my project
manager were always quick and changes
were processed fast. I’m content with the
projects we have done so far.”
Matijs de Haard,
Operational Manager at 3DIMERCE
Pre-
rendering
Real-time
Rendering
We are strong in producing custom 3D assets for:

3D Modeling for Pre-Rendering
3D-Ace follows all modern trends and technologies and produces high-poly 3D models
that allow to achieve visual complexity and photorealism of the scene and become a
keystone of your animation, presentation or advertising reel.
3D models for pre-rendering are used for object visualization allowing to observe
objects from different angles and is widely used to:
 illustrate almost any process with breathtaking graphics;
 achieve the highest level of detail to produce a real-life impression;
 engage clients and raise the chances of successful implementation of your
project.
Over the years of rewarding work we have created a variety of three-dimensional
models for:
3D Presentations – presentation in cutting-edge 3D format helps to win attention of
the audience.
Advertising Reels – we completely understand the advantages of 3D over 2D content
in advertising reels and are ready to produce high-quality 3D models for a successful
advertising.
3D Catalogs, Brochures – we produce broad-ranging 3D models for catalogs and
brochures, which combine 3D object representation with classification and/or other
services of classical e-commerce system.
3D Manuals – revolutionary and interactive type of user documentation, which
enables intuitive navigation in complex product instructions.

3D Modeling for Real-time Rendering
Interactive 3D environment dips a user into virtual reality and allows him to control what
is to be drawn on the screen.
We create low-poly 3D models for interactive applications that strictly correspond to the
user’s requirements as to the number of polygons, number and size of textures.
We adapt custom 3D models for any 3D software, supporting .fbx or .obj formats.
Our vast experience in creating low-poly 3D models for real-time applications enables us
to produce custom 3D models for:
Interactive Walkthrough/Flythrough - interactive walkthroughs take the user into an
exciting and dynamic virtual world, where the user takes control of what is about to
happen. It can be used to simulate the reconstruction of a physical location, planned
architectural projects and many more.
Virtual Training and Simulators - virtual trainings allow to get a real-life experience in
simulated 3D environment, allowing a user to perform actions like in the real world: walk
or run through the environment pursuing some educational objectives (e.g. military
training, evacuation training, car driving simulators, etc.).

Expertise by Solution
Acting as independent 3D modeling and animation studio for more than 5 years we
successfully utilize our knowledge and experience to produce cutting-edge 3D content
for a wide variety of applications, both real-time and those using pre-rendered 3D
content.
We combine our modeling and management skills to offer our clients top-quality 3D
assets for:
 3D Walkthrough /Flythrough
 Architectural Visualization
 Virtual Training
 3D Simulator
 Advertising Reel
 3D Catalog
 3D City
 3D Manual
 3D Presentation
 Product/Object Modeling

Industry Expertise
Over the years of our work in 3D field we touched most areas one can work with
including advertising and marketing, government and military institutions,
manufacturing and educational sectors and many others.
We are wizards who can bring your vision to fruition with the highest level of
performance.
We are familiar with the unique issues and needs of different industrial sectors,
providing cutting-edge 3D media, which helps our clients to reach their strategic and
operational objectives.
Here is a short list of our expertise:
 Advertising and Marketing
 Architecture
 Education
 Government and Military
 Manufacture
 Oil and Gas
 Medicine
 Media

Technical Expertise
To effectively produce cutting-edge 3D content including 3D models, animation and
visual effects for world brands and smaller businesses requires the mastery of many
skills and tools. And here are some of ours.
Our skillset:
 Modeling
 Rigging
 Skinning
 Lighting
 Texturing
 Compositing
 Animation and Visual Effects
3D software tools we use:
 3ds Max;
 Autodesk Maya;
 Zbrush, Mudbox;
 Adobe Photoshop;
 and using V-Ray and Mental Ray for rendering.

Dedicated Team
3D-Ace is a customer-oriented company and we consider it our duty to offer our
clients a cooperation model that perfectly fits customer project needs and business
requirements.
We provide the possibility to choose between Fixed Price and Dedicated Artists
business models.
We also assume an option when some features of both models can be combined into
one for the profit of our clients.
Flexible contract
terms
Extension of your
development team
Flexibility of team
Strong PM and free QA
IP Protection and NDA
Fixed estimation of
project costs
Clearly predefined
requirements and timelines
On-time, on-budget delivery
Low-risk option
Exact development plan
Business Models
Fixed Price

Business Ethics Guarantee
When you entrust your project to 3D-Ace, you can be sure of our reliability and
highest business ethics principles. We do our best to protect your data, materials
and information and here are just a few ways of how we ensure security of your
project:
NDA
Being a reliable and time-proven 3D modeling company, we maintain a very strict
internal policy and operational rules for all our employees. That is why each 3D-Ace
employee signs Employee NDA, which prevents disclosure of any confidential
information.
IP Protection
According to IP Protection agreement all materials, drawings, sketches and
documentation provided by our customers and produced by 3D-Ace during a project
fulfillment fully belongs to our Customer.
3D-Ace is under obligation, and does not use any materials produced for clients. After
the project completion, all materials are transferred to the Customer.
When the Customer has confirmed successful receipt, all electronic copies of this
data will be deleted.

Case Studies
Unique interactive high-end 3D
architectural visualization of new
generation for new apartments,
buildings, complexes, resorts and
whole city districts.
Learn more on the next slides »
Interactive 3D multiuser
application with high degree of
realism that simulates different
emergency situations requiring
urgent evacuation.
“We interviewed about a dozen of 3D
modeling companies for this very
important application, as we had a need
for analysis of evacuation routes before
the building was actually build. We also
planned to use Emergency Evacuation
Simulator for teaching office staff at a later
stage. We ended up choosing 3D-Ace
Studio because they offered the best
overall package (best quality portfolio and
customer service) and they really
understood what we needed to
accomplish. They delivered a high end
product ahead of time. I can confidently
recommend 3D-Ace Studio as a reliable 3D
modeling partner and our company will
surely use their services again and again.”
Daryl Boots
Interactive 3D application
designated for architects, real
estate agencies, and urban
designers based on detailed 3D
model of city.
High-end 3D graphics available for
in-browser playing and for
implementing a multipurpose
server platform, maintaining
functionality of modern Internet
casinos.
3D Online CasinoArchitectural 3D Visualization
Emergency Evacuation Simulator Exterior Architectural Application
Oil Platform Simulator Military Training
Interactive military training
designed to train military forces
on how to act in different combat
situations. It reconstructs the
realistic warlike environment.
Realistic 3D simulator of an oil
platform for teaching personnel,
simulating the working processes
and working out the emergency
evacuation plan.

Interactive High-End
Architectural 3D Visualization
Visual quality, level of detailing, and interactivity give the users life-like experience and
even more:
 Photo-realistic quality of all the objects supplemented with special effects and high
refinement;
 Complete interactivity, an opportunity to interact with objects and dynamic content allows
the user to be fully dipped in the virtual world;
 User-friendly interface and convenient navigation allow easy travelling from one part of
the building to another;
 Possibility to change lighting, time of the day and even weather conditions make it real for
the client;
 Our visualizations can be created in full HD, which in addition to ability to adapt our
visualizations to almost any kind of demonstration systems, makes them a perfect option
for exhibitions and high-level presentations.
 Business functionality such as search by parameters, booking and much more will change
demonstration application into a comprehensive business tool.
Program-Ace presents the unique interactive 3D
architectural visualization of new generation for
new apartments, buildings, complexes, resorts and
whole city districts. The key of our new system is a
top-level combination of interactivity and visual
quality.
Our 3D visualization systems allow the users to dive
into the atmosphere of beautiful architecture in the
measure never given before.
Case Studies
Target Group
 architects when presenting new
projects and preparing demonstrations
for their clients;
 design studios and advertising
agencies that will extend the range of
their services for their clients using our
services;
 real estate owners who can stand out
of their competitors on any exhibition
using such architectural visualizations.
Customer: NDA
Duration: 6 Month
Team size: 15
Technologies: Ace3DEngine, 3ds Max,
Adobe Photoshop, V-Ray

© Program-Ace, 2014
www.program-ace.com
Exterior Architectural Application
Features:
The interactive architectural 3D visualization incorporates the following features:
 Photo real virtual tour through the whole city district;
 Advanced level od detail without the loss of quality:
 dynamic area shadows ;
 advanced shading models;
 reflections in the windows;
 water effects with per–pixel reflections and refractions, depth toning and ripples
animation;
 soft particle intersections with environment;
 landscape rendering (texture blending for landscapes);
 atmospheric effects (e.g. fog, dust, steam, light shafts, etc.);
 real-time dispersion and refractions of light.
 Advanced lighting effects - proper sunlight at specific latitude and longitude at different time
of year and day.
Target Group
Customers who wish to present and
promote architectural facilities, as well as
use advanced interactive architectural
visualization for research and evaluation of
urban designs.
Advantages
Interactive Architectural Visualization
offers the following benefits:
• top-notch technologies and in-house
3D engine;
• unmatched 3D interface of the
outstanding quality;
• believable atmosphere of a modern
city;
• rear combination of interactivity and
top-quality of 3D content.
Customer: NDA
Duration: 12 months
Team size: 8
Technologies: Ace3dEngine, 3ds Max,
Adobe Photoshop, V-Ray
Interactive Architectural 3D Visualization is an
virtual tour through a detailed 3D model of city
and surrounding area.
Main approach: to combine the power of a 3D
engine for real-time rendering and top-quality of
3D architectural solutions.
Case Studies

Oil Platform Simulator
OPS addresses such vital requirements of oil and gas industry as the increased demand for skills
training and improvement among constantly changing teams, highest planning and management
standards, serious risks for human health and safety.
This realistic simulator of the oil platform was designed for teaching personnel, simulating the
working processes and working out the emergency evacuation plan.
The system is based on proprietary Ace3D Engine and, therefore, includes a number of
advanced features, such as:
 Photorealistic presentation of environment and branch-specific items;
 Simulation of all working processes and emergency situations related to the platform’s daily
operation;
 Technically accurate 3D models containing finest equipment details, realistic texturing and
lighting, strict number of polygons and texture files for real-time rendering with no loss in
image quality.
Oil Platform Simulator (OPS) belongs to such type
of interactive 3D solutions, which are always created
in partnership between industrial experts and IT
specialists.
Substantial experience in creating 3D interface for
high-end 3D simulators allows 3D-Ace to produce
and deploy 3D content of any quality: from simple
low-poly models up to photo-realistic high-polygon
3D assets.
Oil Platform Simulator is a highly
customized product, which can be easily
adjusted to the needs and peculiarity of
each company or training course. That
means that OPS’s key advantages
definitely include also flexibility and
scalability.
Thus, Oil Platform Simulator opens new
possibilities — first of all, for offshore
platform owners and operators, as well
as for specialized training agencies and
centers involved into the education and
testing of specialists for oil and gas
industry.
Customer: NDA
Duration: 7 months
Team size: 6
Technologies: Unity3d, PHP/MySQL
Case Studies

Emergency Evacuation Simulator
This interactive simulator was aimed to address the following issues:
 analyze the evacuation route and find its weaknesses;
 teach staff how to act in emergency situations and find the way out.
Main approach in creation of realistic 3D interface for Emergency Evacuation Simulator:
 we created precise 3D model of a 5-storey office building, including interior scenes and
furniture items. We used AutoCAD 2D drawings of floor plans as working backgrounds for the
models;
 along with creation of 3D models, we applied proper lighting and texturing techniques to
obtain the desired result;
 we added different visual effects like smoke, fire, etc. to simulate different emergency
situations and add realism to the scene;
 we created animation and simulated human movements reminding the loss of orientation
due to the health damage;
 our artists modeled as many random people (bots) as it was required to run the training in
realistic conditions.
Target Group
Administration and employees of large
office buildings, airports, railway and
subway stations, shopping centers,
plants and factories, research institutes
and scientific laboratories; also
governmental and non–governmental
organizations responsible for fire safety.
Advantages
 reduces the expenditures related to
regular emergency training of
employees;
 performs training in a highly
realistic environment;
 avoids a long, messy and exhausting
real–life evacuation drill;
 you can run the training as many
times as it is necessary to brush up
the evacuation procedure;
 tunes your emergency action plan;
 Allows to check whether your
building corresponds to the
requirements of safe evacuation.
Customer: NDA
Platforms: Web, Windows
Duration: 10 months
Team size: 5
Technologies:Ace3dEngine, PHP/MySQL
Emergency Evacuation Simulator is an interactive 3D
client-server multiuser application with high degree
of realism that simulates different emergency
situations requiring urgent evacuation.
Main purpose of this application is to analyze the
effectiveness of evacuation path, and understand
people behavior and movement characteristics
during emergency evacuation.
Interactive simulation is a powerful tool since real
data on building evacuation are rarely available and
costly to obtain.
Case Studies

3D Online Casino
Approach:
3D-Ace team produced high-quality 3D graphics for on-line gambles (roulette, black jack, poker
games, and video slot machines) utilizing the whole range of 3D technologies and 3D modeling
software. As a result we created realistic full-functional 3D interface for games that run directly in
the Internet and allow the Internet users to fully plunge into the fascinating world of a virtual
casino.
Resources:
 Dedicated team of 2D/3D artists, 3D animators, analysts and managers
 Internal business analytics activities to investigate specific casino games
 Internal R&D activities — as the basis for specific 3D solutions
 Valuable experience in joint use of client-server Web solutions and 3D technologies.
Conclusion:
3D-Ace team together with Program-Ace has successfully completed a truly large-scale project
utilizing our experience, expertise and the whole range of technologies. The success of this project
would not be possible without close cooperation within different departments and divisions of
one company. Thanks to the joint efforts of 3D-Ace and our parent company Program-Ace this
project runs successfully on the Internet and serves thousands of players from all over the world.
Target Group
The users of the Internet – particularly
the citizens of the states the laws of
which allow them to gamble.
Customer: Tropical Gaming LLC
Duration: 12
Team size: 4
Technologies: PHP/MySQL;
C++/Direct3D/Ace 3D Engine; Ruby-on-
Rails.
3D-Ace together with Program-Ace developed a multi-
purpose server platform that supports the whole
functionality of a modern Internet casino and has high-
end 3D graphics.
Goal:
To develop cutting-edge 3D interface for the modern
Internet casino.
Challenge:
Creation of high-end 3D content that could be
displayed even on low-budget computers with
integrated video cards.
"The unique combination of 3D and WEB
technologies and also the allocated R&D and
analytical teams is one of the main
distinguishing features of Program-Ace. They
make our company a reliable partner to
implement long-term and complex high-tech
solutions of the enterprise level", -
comments.“
Oleg Fonarov, CEO Program-Ace
Case Studies

Military Training
Military training is an interactive application jointly
developed by 3D-Ace and Program-Ace for training
military forces on how to act in different warlike
situations.
Key requirement:
To reconstruct the realistic combat environment and
ensure high level of interactivity enabling users to
work through various situations that can happen to
troops.
“3D-Ace was our IT
partner in developing an
interactive 3D multi-user
simulator. We were glad
to cooperate with them
as their team showed a
high level of proficiency and delivered us a
high-quality solution on time and on
budget. Program-Ace team helped us to
develop this 3D application and its 3D
division 3D-Ace Studio did the modeling
part…”
Jonathan Bernand,
CEO at Military Time
Approach:
3D-Ace Studio produced custom 3D environment for the Interactive Military Training, including
3D models of weapons, military vehicles, soldiers, etc. Our technical expertise in the field of 3D
modeling, lighting, texturing, and animation allowed us to achieve absolutely new level of
realism. We paid great attention to models’ geometry, applied realistic textures, used
appropriate lighting sources, shadows and added visual effects to increase the perception of the
situation by participants.
We simulated different processes and phenomenon like:
 Fire, explosions or other damages caused by shooting with different weapons, etc.
 Natural phenomenon including smog, clouds, changing light conditions (depending on the sun
position), etc.
 Human movements that is running, walking, jumping, crouching, etc.
Project Benefits:
Cost savings – when creating 3D assets for this military training we offered our client an
opportunity to use some existing 3D models from our library with further customization to keep
the project costs down.
Convincing environment – the use of advanced 3D technologies enabled our artists to create
first-grade 3D graphics ensuring high-realism of the scenes.
Target group
Military organizations, training centers,
teaching soldiers and military personnel
how to act in different combat
situations.
Customer: Military Time
Duration: 12
Team size: 8
Technologies: PHP/MySQL;
C++/Direct3D/Ace 3D Engine; Ruby-on-
Rails.
Case Studies

Our Customers
Our company’s experience in 3D modeling market
is more than 5 years and for that time we
successfully completed more than 150
projects for well-recognized customers from 17
countries of the world.
We can confidently say that 3D modeling services
provided by 3D-Ace Studio always meet our
clients' business goals and regular customers are
the best proof of our competence and reliability.
Industries
/Vertical Markets
 Architecture
 Government and Civil Defense
 Advertising and Marketing
 Manufacture
 Education
 Medicine
 Oil and Gas
 Training Centers
 Media
Production
/Horizontal Markets
 Architectural Visualizations
 Walkthroughs/Flythroughs
 Virtual Trainings
 3D Simulators
 3D Presentations
 3D Catalogs
 3D Advertising Reels
 Product/Object Modeling
Among our clients there are also some world's recognized organizations and brands
specializing in different fields, like advertising, architecture, education, government,
military and manufacture.
We are proud to name some of our clients who trusted their business to our company:

Contacts
Address: 56, Poltavsky Shlyah Mail Address: P.O.Box 9207
Kharkiv Kharkiv
61052, Ukraine 61085, Ukraine
Phones: USA Ukraine
+1 347 53 53 543 +38 057 712 21 80
+38 057 759 85 90
E-mail: contact@3d-ace.com Skype: contact.3d-ace
Website: www.3d-ace.com
Facebook: www.facebook.com/3d.ace
LinkedIn: www.linkedin.com/company/3d-ace

3D-Ace - 3D modeling, animation, visualization

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