This document summarizes the services and accomplishments of an advertising agency called the Ideal Agency for a Brand over its 5 years in business. The agency has developed 17 systems of visual identification for popular brands and created 89 websites for federal companies. Notable projects include websites for political candidate Navalny and a real estate development company. The agency prides itself on taking a 5-step process for each project that includes research, solution development, production, and long-term support. It provides services including branding, website design, and print design.

1. THE IDEAL
AGENCY
FOR
A BRAND

3. 5 YEARS
DEVELOPED
CREATED
89
17
SYSTEMS OF VISUAL
IDENTIFICATION
FOR POPULAR BRANDS
WEBSITES
FOR FEDERAL COMPANIES
GOLDEN AWARD
OF RUNET PRIZE
SUPPORT
AND MAINTAIN
15
DIGITAL INSTRUMENTS
OF MAJOR RUSSIAN COMPANIES
RECOGNIZED AS AGENCY
WITH INCREDIBLY EFFECTIVE
APPROACH TO CLIENT’S BUSINESS
INTERPRETATION IN THE WEB

4. MISSION
TO SERVE THE EVOLUTION OF BUSINESS
BY IMPROVING «BUSINESS → CLIENT»
COMMUNICATION
IDEAL AGENCY FOR A BRAND

5. GOAL
TO OFFER THE MOST EFFICIENT AND
UNIQUE COMMUNICATION — BEST
SOLUTION WITHIN INDUSTRY
IDEAL AGENCY FOR A BRAND

6. SOLUTION
AMONG OUR MOST EFFICIENT MARKETING SOLUTIONS
ARE CREATIVE WEBSITES, RECOGNIZABLE SYSTEMS
OF VISUAL IDENTIFICATION AND OTHER TOOLS
FOR COMMUNICATION WITH CLIENT
IDEAL AGENCY FOR A BRAND

7. 5 STEPS
Each of our projects makes 5 steps prior to putting its best foot forward before
the client and starting to bring him infinite value.
1
3
2
Solution
Research and analytics
We explore the market and
define the state and potential
of company/product, and
therefore specify client’s aims
and needs.
We seek the most
effective solutions to
fulfill every goal set.
4
Shape
We put the solutions
into creative shape in
accordance with target
audience.
IDEAL AGENCY FOR A BRAND
5
Start and support
Production
We produce beautiful
and consistent design,
efficient code, conduct
complex tests.
We launch the project,
support it and work
constantly on its
improvement.

8. WEBSITES
PERFECT TOOL FOR CONVERSATION
WITH CLIENT
IDEAL AGENCY FOR A BRAND

9. NAVALNY2013.RU

10. NAVALNY2013.RU
Website of the candidate Navalny
for volunteers and staff, catalogue
writing, design, typography, pro-
has became a consolidation point
of agitational materials, interactive
gramming, filling in. 97 tasks, 400+
for the information on his policy
map of ‘cubes’ and multiple forms
comments, 100+ amendments;
and his electoral campaign for the
for automation of bureaucratic pro-
workgroup — 8 IKRA employees and
voting public, as well as an organiza- cedures.
5 representatives from the client
tional tool for staff and volunteers.
and huge kanban board.
Emotional, open and clear design,
Site for Navalny is one of our most
amazingly vivid, smart and respon-
fast-moving projects. 8 days from
sive interface, protection against cy- the development of the concept to
ber attacks and integration of mul-
the official launch.
Even within such tough deadlines
we have managed to create a really
cool project.
tiple services. Instagram for timely
and true-life photo stream covering
All processes were executed simul-
the campaign, calendar of events
taneously: creative concept, copy-
DURATION:
8 CONSECUTIVE DAYS
BUDGET OF A SIMILAR PROJECT:
FROM $20.000
IDEAL AGENCY FOR A BRAND
SUPPORT AND DEVELOPMENT:
AUGUST 2013 — TILL NOW

11. CITY4PEOPLE.RU

12. CITY4PEOPLE.RU
mo-page has generated more than
This is one of the most challeng-
touched. Responsive design allows
ing projects of IKRA. The website
viewing the website on almost every 500 registrations. Today, the active
is targeted at a very wide audience,
gadget, and due to smart up-to-date
nucleus equals to approximately
literally from kids to old men, from
services and elaborated user stories
2,500 unique users per 24 hours,
athletes to the disabled, from stu-
all necessary actions may be taken
while during the announcement of
dents to businessmen, investors and in a single click.
new projects it rises up to 20,000.
public officers. Due to our creative
concept, we have managed to pres-
During the first week after the an-
ent the information to every catego- nouncement of the approaching
ry of visitors, with nobody left un-
launch of the project, the pro-
DURATION:
16 WEEKS
BUDGET OF A SIMILAR PROJECT:
FROM $35.000
IDEAL AGENCY FOR A BRAND
SUPPORT AND DEVELOPMENT:
DECEMBER 2012 — TILL NOW

13. SINTEGRO.RU

14. SINTEGRO.RU
Sintegro is a former department of
structure, graphics and copywriting.
We had an unconventional approach
Yandex, so the guys are quite so-
Such an approach has enabled us
to the development of page 404
phisticated in website design and
to cut down the time of convinc-
and now the employees engaged
technologies. Working on the web-
ing website visitors of the value of
in intellectual work may relax and
site development we set the bar
services provided. Upon exploring
play a simple game, which replicates
high in terms of logic and usability.
the website potential, clients often
the style of the website; it opens
Upon a thorough audit we have
address Sintegro with the purpose
instead of the page not found. Thus
clearly determined the purposes of
to work out commercial agreement
Sintegro website has become not
the website. We have done a big job
as they are sure that they will get
only a marketing tool, but also a
in terms of positioning of the com-
exactly what they need.
place to recollect thoughts.
BUDGET OF A SIMILAR PROJECT:
FROM $22.000
SUPPORT AND DEVELOPMENT:
OCTOBER 2012 — TILL NOW
pany: this is reflected in website
DURATION:
14 WEEKS
IDEAL AGENCY FOR A BRAND

15. ICUBE.RU

16. ICUBE.RU
In the development of projects
full-screen portfolio presentation,
iCube to stand out, and its potential
our client is committed to pecu-
handy browsing and very fast image
clients — to make the right choice.
liar views on ideological and func-
download being one of the main
The comparison of architect’s prac-
tional usage of space, and it was
elements of the website.
tice with shamanism — emphasizes
bright individuality of the team and
decided to create the website in
line with these principles. As the
Apart from visual component, much
result, website visitors may assess
attention was paid to text writing:
the whole emotional spectrum of
creates a special, unique image.
well thought-out description of a
the iCube architecture thanks to the non-standard company profile helps
DURATION:
15 WEEKS
BUDGET OF A SIMILAR PROJECT:
FROM $20.000
IDEAL AGENCY FOR A BRAND

17. MOTORRADHOF.RU

18. MOTORRADHOF.RU
The online shop is the third stage
Due to well thought out planning
Over the first 6 month of 2013 the
of the website evolution during the
and a complex website support, in
online shop was visited by 225,000
whole term of company existence.
the very first month after the launch
unique visitors and more than 1,400
The first version was created in
of the updated project, the website
orders for spare parts and 300 or-
2004, and in 2011 it was updated by
traffic has doubled. In February 2013
ders for bikes were placed. Such
IKRA, along with total rebranding of
average website traffic got the all-
results have been achieved via
corporate style. Finally, in January
time high figures since June 2012.
organic search only, without the use
of SEA and data aggregators.
2013 the website was turned into
online shop.
DURATION:
15 WEEKS
BUDGET OF A SIMILAR PROJECT:
FROM $27.000
IDEAL AGENCY FOR A BRAND
SUPPORT AND DEVELOPMENT:
MAY 2007 — TILL NOW

19. BRANDING
CONSCIOUS VISUAL COMMUNICATION
«BUSINESS → CLIENT»
IDEAL AGENCY FOR A BRAND

20. ADVANCED WORK SYSTEM

21. ADVANCED WORK SYSTEM
Advanced Work System is not a
nessmen and investors. Brand posi-
nology-savvy orientation, and bright
head-hunting company, it acts as
tioning, logo and corporate identity
colours — at friendly and open atti-
a crosspoint of interests for three
fully convey this metaphor: strict
tude towards young talents.
target audiences: students, busi-
grotesque point at company’s tech-
DURATION:
8 WEEKS
BUDGET OF A SIMILAR PROJECT:
FROM $11.000
IDEAL AGENCY FOR A BRAND

22. SINTEGRO

23. SINTEGRO
Sintegro is a strong, up-to-date,
often incorrectly arranged, Sinte-
in the eyes of reputable and picky
innovative and high-tech brand. Its
gro guarantees the effectiveness of
clients.
main target audience — senior exec-
integrated solutions and recurrently
In terms of project implementation
utives, chief accountants and finan-
executes business audit in terms
we have developed corporate iden-
cial directors of large companies
of support. Basing on this informa-
tity and issued a brandbook, provid-
looking for a parter who could not
tion, we had to create a bright but
ing clear instructions for the use of
only provide services in automation
austere image, which would under-
corporate identity elements — logo,
of business processes but also act
line the responsible approach to
corporate colors, fonts etc. Exam-
as business consultant. Comparing
the issues of business automation,
ples of illustrations and souvenirs
to its business competitors — 1C
not allowing to confuse the brand
and interior design that correspond
franchisees — which only sell ‘suits’
with the infinite number of blank
with the new style, are also provid-
and not pay attention to client
franchisees and also would present
ed.
service and business processes,
Sintegro as the appropriate partner
DURATION:
10 WEEKS
BUDGET OF A SIMILAR PROJECT:
FROM $15.000
IDEAL AGENCY FOR A BRAND

24. ELECTROPROJECT

25. ELECTROPROJECT
A very strong and fundamental
In the corporate identity, the com-
latter has become the basis of com-
corporate identity for a major group
pany’s scale and level of compe-
pany’s corporate image.
of companies. We have managed
tency are clearly reflected. In search
to develop a logo that will be eas-
of a perfect solution we tried to
As an example of promotional
ily perceived by both Russian and
visualize company at various levels
merchandise we have designed a
foreign audience without the need
of associations with the design of
symbolic thermomug. When it is
of language customizing. The com-
electric networks. In the course of
filled with hot liquid, the corporate
pany symbol is based on the letters
work we have studied the whole
image appears on its side. Here is
Э(E) and П(P), which form a special
cycle of electric networks creation
our visualization of the metaphor
sustainable and unique image of the from principal diagrams and trans-
«Electroproject brings to homes and
former sub-stations to the maps
DURATION:
10 WEEKS
offices not only electricity, but also
of electric networks of Russia; the
logo.
warmth».
BUDGET OF A SIMILAR PROJECT:
FROM $15.000
IDEAL AGENCY FOR A BRAND

26. PRINT DESIGN
TEXTURE, SHAPE, PERCEPTION —
TANGIBILITY OF YOUR BRAND
IDEAL AGENCY FOR A BRAND

27. HAPPY PARENTS COVER

28. SPLASH

29. ZORB

30. MYASNYASHKI

31. SUPPORT
IKRA CREATIVE AGENCY PROVIDES QUALITY SUPPORT
OF ITS OWN PROJECTS AS WELL AS THOSE IMPLEMENTED
BY OTHER AGENCIES. “SAFETY AND RELIABILITY” IS OUR
UNIQUE PROGRAM OF WEBSITE SUPPORT
IDEAL AGENCY FOR A BRAND

32. SUPPORT
www.navalny2013.ru
www.aldocoppola.ru
www.motorradhof.ru
www.sintegro.ru
www.russianbowling.ru
IDEAL AGENCY FOR A BRAND

33. SUPPORT
Before proceeding to support, our team
examines client’s website and promptly
prepares a plan for the solution of most
complicated issues. In terms of support we
provide constant website monitoring in order to reach highest levels of safety, stability, speed and efficiency.
Upon analyzing the website, we offer even
more quality support by SLA. This allows to
cut down the time of response to mere minutes, which is equitable to the promptitude
of a salaried employee, but here you have a
whole team of professionals.
IDEAL AGENCY FOR A BRAND

34. HOW TO START WORKING WITH US
DISCUSS
GET
YOUR PROJECT WITH
ONE OF OUR PRODUCERS
THE BEST SOLUTION
AND SIGN THE CONTRACT
write mail@ikradigital.ru
in a few days you will receive
our commercial proposal
call +7 495 961-45-72
describe your goals
and the desired results
sign the papers
watch the process of development of your project
GET BENEFIT
FROM THE BEST SOLUTION WITHIN INDUSTRY

36. Office
Moscow, 24 Pravdy Street bldg.3
+ 7 495 961-45-72
mail@ikradigital.ru
www.ikradigital.ru
instagr.am/ikradigital
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