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The Startup Design Toolkit - a design-thinking approach to startups and product Management - alerios



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When PMs or entrepreneurs tackle a new product venture, they need to acquire and combine skills and tools from the Development, Business and Design fields. In this session, the following topics will be introduced:

- Is there really a formula for new product or startup success?
- What is Design-Thinking and how it is driving innovation around the world?
- Building a Toolkit: a subset of practical tools curated from the Lean Startup, Customer Development, Design-Thinking and other methods, to really help entrepreneurs to accelerate and find a scalable business model.

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The Startup Design Toolkit - a design-thinking approach to startups and product Management - alerios

  1. 1. DesignThinking Development Design Business
  2. 2. What is a Startup?
  3. 3. “ ” A startup is an organization formed to search for a repeatable and scalable business model. Steve Blank
  4. 4. “ Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else. Leonardo da Vinci
  5. 5. Iterative, Stage-Gate Process
  6. 6. EUREKA!
  7. 7. [DESIRABILITY] Inspiration
  8. 8. design [ lat. designāre ] Meaning
  9. 9. “ ” Design the business around the Experience, instead of the experience around the business. Colin Raney, IDEO
  10. 10. Values, Memories Meanings Dreams Motivations Aspirations Feelings Situation (context & state)
  11. 11. User Profile Insight Cards Booklet Personas
  12. 12. Ideation [FEASIBILITY]
  13. 13. Creativity Facilitation
  14. 14. Diverge (expand really wide) CLUSTER/Categorize Converge (Back to the Original purpose) -Mental/Physical Space -Group Dynamics -Schedule/Break -Tools -Suspension of Disbelieve
  15. 15. [VIABILITY] Validation
  16. 16. anvas Lean C Criteria: -Ecosystem -Team
  17. 17. Minimum Viable Product
  18. 18. Agile
  19. 19. Touch Points: -Product -Space -Communication
  20. 20. Radical Push E -Paradigm -Process -Product -Position Market Demand a ny piph Design Driven Innovation Incremental Culture adaptation New meanings Meaning (Language)
  21. 21. Recap Development [FEASIBILITY] [DESIRABILITY] Design Ideation Inspiration Validation Business [VIABILITY]
  22. 22.