Are your words, pictures and videos going un-noticed or are they making people come back for more? I'm obsessed with snack food especially cake. If you'll allow me to indulge you with food metaphors, I think there are several similarities between shareable content and snacking.
My highly interactive workshop includes storytelling, case-studies, role-play and plenty of time for Q and A. Oh, and it also includes cake. Maybe even cake in the perfectly portable "cake pop" format as well as other perfectly portable snacks-on-sticks.
While real-time content is my "thing", only one of the four 50-minute modules will be focussed on this. Before you embrace real-time, you need to make sure your content contains all the ingredients required to incite addictive behavior from the right people.
2. Welcome
To
The
1st
EdiCon
Of
My
Study
Of
Memes
or
Topical
Events.
This
Series
Will
Help
You
Create
Your
Own
AddicCve
Content
For
B2B/B2C
Brands
3. The
Next
20
Slides
Summed
Up
In
One
Tweet:
If
You
Want
it
To
S=ck,
Use
Something
With
Built-‐in
Snackability.
It
Helps
If
That
Thing
is
Donuts
Or
Bacon.
4. Our
Meme
Story
begins
with
Doug
Ray.
He’s
a
weird
PiNsburgher.
An
agency
guy.
A
Buzzfeed
legend.
A
lover
of
bacon.
And
donuts?
21. In
my
workshop,
we
look
at
case
studies
like
this
in
an
interac=ve
way
using
inves=ga=ve
storytelling.
Places
limited.
In=macy
and
snackability
must
be
preserved
at
all
costs
Link:
hNp://bit.ly/ContentSnackability
Follow
me
on
TwiNer
for
Informa=on
about
future
workshops.
T:
@jonburkhart
W:
UrgentGenius.com
E:
jon@realBmecontentlabs.com
22. Jon
Burkhart
started
the
world’s
first
blog
dedicated
solely
to
real-‐=me
marke=ng
in
2010.
He
also…
Co-‐authored
a
book
on
real-‐=me
marke=ng
called
Newsjacking:
The
Urgent
Genius
of
Real-‐=me
Adver=sing
published
by
Thames
&
Hudson
in
April
2013.
Channeled
his
love
for
football
to
develop
content
strategy
for
the
UK’s
top
YouTube
Originals
channel
Copa90.
Helps
clients
like
Adidas,
Dove,
Samsung,
Sony
and
Philips
develop
real-‐=me
content
at
agencies
like
AKQA,
Lean
Mean
Figh=ng
Machine,
iris,
Cheil,
Edelman,
etc.
Builds
real-‐=me
content
labs
in
agencies
-‐-‐
from
designing
the
physical
space
to
hiring
staff
to
re-‐working
approval
processes.
Leads
workshops
for
his
own
consultancy
Real-‐=me
Content
Labs
and
for
Bri=sh
Design
&
Art
Direc=on
(D&AD).
Speaks
at
conferences
like
SXSW,
Digital
Shoreditch,
Silicon
Beach
and
Internet
Week
Europe
on
social
TV,
comedy,
real-‐=me
marke=ng
and
millennial
mentoring.
Speaks
at
internal
events
for
BBC
Comedy,
BBC
Future
Media,
the
Financial
Times,
MTV
etc.,
as
well
as
numerous
ad/PR
agency
inspira=on
sessions.
T:
@jonburkhart
W:
UrgentGenius.com
E:
jon@realBmecontentlabs.com