This step by step content marketing plan let me write less and capture more leads. Download and use free. Download the free spreadsheet plan here: http://audiencestack.com/static/blog-one-month-micro-b2b-marketing-plan-infographic.html#bonus

1. The Content Marketing Plan
ONE MONTH / 30 DAYS
that increased our leads by 300%
@AlanORourke
Author & VP of Growth
AudienceStack.com

2. @AlanORourke
Award winning Author, Entrepreneur and Marketer with over 15 years in
sales and marketing. Helped companies like Riverdance,
The National Galleries of Scotland and Virgin America.
Built Toddle.com user base of almost 30,000 users worldwide.
“I loved his agile design, implement, optimize approach.”
“Wow. @alanorourke just shared a shit load of tips.”
“Learnt more about outbound email from @alanorourke in 30mins than the last 12months.”
“@alanorourke just blew my mind with his 5 emails.”

3. Write Once
STEP 1
eBook,
7 pages
& lots of
images

4. Publish Everywhere & Every Way
STEP 2
Break up the content and reformat it for different media.
INFO
Blog posts
Images Email PPC Press release Search
Social
Groups Quora
Webinar Video Audio Slideshare InfographicTweets

5. Everything Leads to a Capture Form
STEP 3
Add a subscribe form to the end of the content or link to the ebook download page
Your email Subscribe

6. Sample 30 Days
EXAMPLE
Publish one piece of anchor content a month e.g. an ebook on a single topic.
It can be small, about 6-7 pages. Big text and lots of pictures. But it must cover the topic well.

7. Sample 30 Days
EXAMPLE
Send an mail to subscribers
to download and share.
Split ebook into
weekly blog posts.
Tweet excerpts
from the ebook.

8. Sample 30 Days
EXAMPLE
Repost the blog posts to
Linkedin Pulse, groups
and other forums.
Use the content to answer
questions on Quora.com
Set up alerts on social media
for people asking questions
around the topic.

9. Sample 30 Days
EXAMPLE
Share images to Flickr under
creative commons so people can
use if they link to you.
Do a press release. Do a webinar for the content
.

10. Sample 30 Days
EXAMPLE
Post the webinar
slides on Slideshare.
Post the video recording
of the webinar on Youtube.
Promote any of the previous
content with paid ads.

11. Sample 30 Days
EXAMPLE
EVERYTHING must end with a call to action back to your site,
where you try and capture an email address and grow your audience and leads.
Your email Subscribe

12. Split Efforts
Content promotionContent production
70%30%

13. Sample Blog Promotion Plan
Takes about one hour to set up for each blog post using a tool like CoSchedule.com
*
Blog post Day of post 07.30 am
Facebook
Twitter
Day of post
Next week, one week day later
Day of post
Next day
Next week, one week day later than day of post.
Next Month, one week day later than day of post,
2 months, one week day later than day of post,
13:00pm
13:00pm
12:00pm
17:00pm
12:00pm
07:30am
15:00pm
17:00pm
Linkedin activity stream
All team members
Day of post
Next week, one week day later than day of post.
Next month, one week day later than day of post.
07.30 am
10:30am
15:30am
Linkedin company page Day of post 07.30 am
Linkedin Pulse main acc
Rest of team
Next week, day of post
2 weeks, one weekday later than day of post.
10:30am
10:30am
Linkedin groups
& Forums
2 weeks later, day of post 10:30am
Automatic Email alert Day of post 07:30am
Platform Day Time GMT +1

14. Download the free spreadsheet
Tells you the exact day and time to post every tweet, facebook post and linkedin status update.
http://audiencestack.com/static/blog-one-month-micro-b2b-marketing-plan-infographic.html

15. Make sure every
tweet, post & update
has a great image
and a call to action.

16. Measure results
Compare each months results. Ask why? And repeat anything successful.
Month 01 Month 03Month 02
Subscribers Leads Subscribers LeadsSubscribers Leads

17. Following these steps
resulted in 300% more leads
each month.

18. Thank you
Read more tactics at http://audiencestack.com/static/blog.html
Follow me @AlanORourke
AudienceStack.com