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The Future of Work 
What’s Next In 
Social Business?
ARE YOU 
PRODUCTIVE 
AT WORK?
ARE YOU MORE 
PRODUCTIVE AT 
WORK THAN YOU 
WERE ___ AGO?
But We’ve Been Promised!
MAYBE WE 
DON’T NEED 
MORE TOOLS
MAYBE WE 
NEED OUR TOOLS 
TO BE MORE
Which Tool Should I Use?
Too Much Information
Where Did I Post That?
Who Has Access?
Who Am I?
The Challenges Are Solvable
The Evolution of Collaboration 
Purposeful Intelligent Sci-Fi
Purposeful Intelligent Sci-Fi
Leap Motion 
DVE Telepresence 
Microsoft RoomAlive 
Fin
Social 
Purposeful Intelligent Sci-Fi 
HR/HCM 
Customer 
Support 
Learning/ 
Development 
Marketing 
Supply Chain 
Sales / CRM 
Engineering 
Purposeful Collaboration 
Finance
Intelligent and Adaptive Collaboration 
Context 
Sentiment 
Insights 
Purposeful Intelligent Sci-Fi
Context
Networks Begin To Specialize and Get Small Again 
> Context 
Niche networks
Co-Authoring 
> Context
Co-Authoring 
> Context
Co-Authoring 
> Context 
IBM Docs
Co-Authoring 
> Context
Co-Authoring 
> Context
In-Place Annotations 
> Context
In-Place Annotations 
> Context
Digital Canvas 
> Context
Aggregation 
> Context 
Content Streams Networks Identities
Sentiment
Intent 
“DO AS I SAY 
NOT 
AS I DO”
Emotional State / Mood
Physical State / Wellness
The 
#YeaOrNay 
moment
Insights
STATISTICS ABOUT 
COMMUNITIES 
ARE NICE, 
BUT WHAT 
ABOUT ME?
CAN DATA 
HELP ME 
DO MY JOB?
Content
People
Relationships
Salesforce
Too Many Inputs!
Dynamic Task Prioritization 
• What should I be working on? 
• What shouldn’t I be working on? 
• What have I done that’s had the greatest impact? 
• What have I done that’s been a waste of time?
Ex: File Sharing 
Viewed Downloaded Used in 
meeting Prospect Customer
Bring Everything Together 
+ + 
Context Sentiment Insights 
= Intelligent Filtering
WHAT IF SOFTWARE COULD 
GUIDE YOU, BASED ON 
WHAT YOU’RE DOING, 
WHERE YOU ARE, 
WHO YOU’RE WITH, 
HOW YOU’RE FEELING…
Digital Assistants 
Microsoft 
Clippy 
Apple Siri 
Google Now 
Microsoft Cortana 
“computer” 
J.A.R.V.I.S 
IBM 
Watson
Industrial Revolution – Data Revolution
Let’s Review
COULD YOU 
BE MORE 
EFFECTIVE 
AT WORK?
Dreamforce 2014 whats next in social business

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