3. Synergies story
OSU Today
Oregon Stater
PAC12 Networks
PHHS All
OSU Home page
Outreach and Engagement
OSU Foundation
ASPPH Friday Letter
Undergraduate Listservs
CPHHS Social Media:
Facebook, Twitter, LinkedIn,
YouTube, Google +
Life@OSU
OSU Terra Research Magazine
Gazette Times
The Nation’s Health
Posters Local TV stations
MailChimp – Alumni Bulletin boards
Fellow OSU Communicators
Beaver e-clips
OSU Extension
Print Synergies
Graduate Listservs
Synergies website CPHHS Home page
Various CPHHS web pages
OSU Social Media
College of Public Health and Human Sciences
Current distribution methods
Tammy’s Take
OSU Yearbook
4. Amplification through social media
One of the key differences of social media over traditional media.
Not only easy for us to share our message on a global scale…
…social makes it easy for others to share our
messages.
5. Amplification through social media
456
302
52
463
1,72
5
2,70
4
5,702 impressions
Alyssa Hersh is Undergraduate Researcher of the Year
6. Amplification through social media
456
Mark Hoffman named NATA Most Distinguished Athletic Trainer
4,595
9,720
181
12
2
47
86
208
15,415 impressions
7. Amplification through social media
Influencers
Molly Kile is followed by Bina Venkataraman –
“Senior advisor on climate/innovation @ White House, writer, lecturer
@MIT, former @nytimes @bostonglobe journo. hot sauce addict-
audiophile-aspiring surfer."
CPHHS is followed by Katy Muldoon –
"Writing news and features on people, places, life, trends, personal
health and other interesting stuff in the Northwest for @Oregonian"
8. Amplification through social media
Influencers
● APHA Student Assembly
● UNC Greensboro Dept. of Public Health Education
● 2x2 Project – run through Columbia University’s Mailman School of
Public Health
● APHA
● UW School of Public Health
● EatRight – Academy of Nutrition and Dietetics
● Samaritan Health Services
● John Kitzhaber’s official twitter account
● Portland Monthly Magazine
● Michelle Forman – senior media specialists -Association of Public
Health Laboratories
● Robert Wood Johnson Foundation
● Colorado School of Public Health
● Public Health Institute
● And many more…
9. Good for researchers
Citations
You don’t do research in a vacuum
Networking
Don’t let conferences be the only time to interact with colleagues
Be an influencer
Supplement the authority of your research with the authority of your
knowledge.
Promote your students
Social media isn’t about you (mostly) - build your network to promote
your amazing students.
10. Good for the College’s goals
Social Signal
Social engagement influences our search ranking
Land Grant University (& Sea & Air & Space & Sun etc…)
We are an institution for all of Oregon.
CEPH Accreditation
Obviously this is big. We want the everyone to know, know why and how
it is good for all of Oregon.
11. Steps from here
Bootcamps (unless a better name… which is likely)
Alan lead howto’s based around separate social media platforms
● LinkedIn
● Twitter
● General best practices regardless of SM platform.
