The Art & Science of SEO Audits

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The core higher level concepts, principles and scientific aspects of how to perform an SEO site audit, with links to deeper dive resources.

Marketing

#pubcon
The Art & Science
Of SEO Audits
Presented by:
Alan Bleiweiss
@AlanBleiweiss

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Dedicated to the memory of
Dana Lookadoo
Please consider contributing to the
Dana Lookadoo Memorial
Scholarship Fund
http://www.DanasFund.org

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
“Just Write
Good Content” “Content is King,
Links are the Queen”

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
QUART Graphic based on my “5 Super-Signals of SEO” Principle.
Visual rendering courtesy Avalaunch Media
The 5 Super-Signals of SEO
Quality
Uniqueness
Authority
Relevance
Trust

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Core Areas from my own SEO Scoring System

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Only Focus On Data
That Matters Most To Your Needs

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Failing to gather
enough of the
CORRECT data
leaves you
missing
critical issues

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
bit.ly/Top40SEOResources
FREE RESOURCE!
My Top 40 Tools
& Resources List

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Decide at what point
Enough data has been gathered

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Don’t Over-Analyze!
Analyze enough to understand
Signal relationships!
Analyze enough to see the
Bigger picture holistically!

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
How Do You Figure Out
The Best Way To Resolve
Complex Issues?

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Learn Who The Real
Experts Are & Listen To Them

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
Participate In The
Community Where
All The Cool Kids
Hang Out

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
bit.ly/AuditScoringSystem
FREE RESOURCE!
My SEO Audit
Checklist & Scoring System

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
bit.ly/sitehealth
FREE RESOURCE!
My Site Managers Guide
To Analytics & Site Health

#pubcon
The Art & Science Of SEO Audits
@AlanBleiweiss
bit.ly/1PRzwsQ
Annie Cushing’s
Self Guided Audit Template
Not Free!
Worth Every Penny!

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The Art & Science of SEO Audits

1. #pubcon The Art & Science Of SEO Audits Presented by: Alan Bleiweiss @AlanBleiweiss

2. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Dedicated to the memory of Dana Lookadoo Please consider contributing to the Dana Lookadoo Memorial Scholarship Fund http://www.DanasFund.org

3. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

4. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss “Just Write Good Content” “Content is King, Links are the Queen”

5. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

6. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

7. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

8. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

9. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss QUART Graphic based on my “5 Super-Signals of SEO” Principle. Visual rendering courtesy Avalaunch Media The 5 Super-Signals of SEO Quality Uniqueness Authority Relevance Trust

10. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

11. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Core Areas from my own SEO Scoring System

12. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Core Areas from my own SEO Scoring System

13. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Core Areas from my own SEO Scoring System

14. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

15. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

16. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Only Focus On Data That Matters Most To Your Needs

17. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Failing to gather enough of the CORRECT data leaves you missing critical issues

18. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss bit.ly/Top40SEOResources FREE RESOURCE! My Top 40 Tools & Resources List

19. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Decide at what point Enough data has been gathered

20. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

21. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Don’t Over-Analyze! Analyze enough to understand Signal relationships! Analyze enough to see the Bigger picture holistically!

22. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

23. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss How Do You Figure Out The Best Way To Resolve Complex Issues?

24. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

25. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

26. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

27. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

28. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Learn Who The Real Experts Are & Listen To Them

29. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Participate In The Community Where All The Cool Kids Hang Out

30. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss bit.ly/AuditScoringSystem FREE RESOURCE! My SEO Audit Checklist & Scoring System

31. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss bit.ly/sitehealth FREE RESOURCE! My Site Managers Guide To Analytics & Site Health

32. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss bit.ly/1PRzwsQ Annie Cushing’s Self Guided Audit Template Not Free! Worth Every Penny!

33. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

34. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

35. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

36. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss

37. #pubcon The Art & Science Of SEO Audits @AlanBleiweiss Dedicated to the memory of Dana Lookadoo Please consider contributing to the Dana Lookadoo Memorial Scholarship Fund http://www.DanasFund.org