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Mastering SEO Site Audits Slide 1 Mastering SEO Site Audits Slide 2 Mastering SEO Site Audits Slide 3 Mastering SEO Site Audits Slide 4 Mastering SEO Site Audits Slide 5 Mastering SEO Site Audits Slide 6 Mastering SEO Site Audits Slide 7 Mastering SEO Site Audits Slide 8 Mastering SEO Site Audits Slide 9 Mastering SEO Site Audits Slide 10 Mastering SEO Site Audits Slide 11 Mastering SEO Site Audits Slide 12 Mastering SEO Site Audits Slide 13 Mastering SEO Site Audits Slide 14 Mastering SEO Site Audits Slide 15 Mastering SEO Site Audits Slide 16 Mastering SEO Site Audits Slide 17 Mastering SEO Site Audits Slide 18 Mastering SEO Site Audits Slide 19 Mastering SEO Site Audits Slide 20 Mastering SEO Site Audits Slide 21 Mastering SEO Site Audits Slide 22 Mastering SEO Site Audits Slide 23 Mastering SEO Site Audits Slide 24 Mastering SEO Site Audits Slide 25 Mastering SEO Site Audits Slide 26 Mastering SEO Site Audits Slide 27 Mastering SEO Site Audits Slide 28 Mastering SEO Site Audits Slide 29 Mastering SEO Site Audits Slide 30 Mastering SEO Site Audits Slide 31 Mastering SEO Site Audits Slide 32 Mastering SEO Site Audits Slide 33 Mastering SEO Site Audits Slide 34 Mastering SEO Site Audits Slide 35 Mastering SEO Site Audits Slide 36 Mastering SEO Site Audits Slide 37 Mastering SEO Site Audits Slide 38 Mastering SEO Site Audits Slide 39 Mastering SEO Site Audits Slide 40 Mastering SEO Site Audits Slide 41
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Mastering SEO Site Audits

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Core concepts necessary in order to properly perform and generate high value web site audits for SEO.

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Mastering SEO Site Audits

  1. 1. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss By Alan Bleiweiss Forensic SEO Consultant http://AlanBleiweiss.com @AlanBlewieiss
  2. 2. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss My Background: 20 Years Internet Consulting 15 Years SEO
  3. 3. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Pre-Audit •Set Expectations •Avoid Distractions
  4. 4. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Audit Process •Pull Initial Data •Evaluate Signals / Relationships •Step Away From The Keyboard •Final Conclusions •Recommendations
  5. 5. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Set Expectations - Client / Site Owner •What does the client expect? •What are their goals? •Do they think you’re their savior? •Were they burned in the past?
  6. 6. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  7. 7. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  8. 8. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Avoid Shiny Object Distractions
  9. 9. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Avoid Distractions
  10. 10. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Avoid Distractions
  11. 11. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Audit Process •Pull Initial Data •Evaluate Signals / Relationships •Step Away From The Keyboard •Final Conclusions •Recommendations
  12. 12. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Pull Initial Data
  13. 13. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Pull Initial Data
  14. 14. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  15. 15. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  16. 16. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  17. 17. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  18. 18. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Check Page Processing Times Most Visited Pages
  19. 19. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Compare to URIValet.com 1.5mbps & WebPageTest.org DSL Emulators
  20. 20. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Don’t Just Check “Most Visited” Pages Remember to sort by average time to look for slowest pages
  21. 21. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Gather any other data you think relevant or important for your situation or goals
  22. 22. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  23. 23. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  24. 24. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  25. 25. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  26. 26. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  27. 27. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  28. 28. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  29. 29. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Internal Redirects Internal Dead-Ends External Redirects External Dead-Ends Page Titles Meta Descriptions H1 & H2 Headline tags URL Structure Oversized (Bloated) Images / HTML / Files Robots Directives Canonical Tags Much more!
  30. 30. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  31. 31. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Evaluate Signals / Relationships Site:domain.com / GWT pages indexed First Byte Time / Time to Download / Total Page Process Time Page Title / URL / breadcrumb / H1 Headline / Content main focus / anchors of links to that page
  32. 32. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Evaluate Signals / Relationships robots.txt / meta robots / canonical tags / OG:URLs Page topical focus / section topical focus / Site topical focus Primary topic / shiny objects on page / words at source level
  33. 33. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Step Away From The Keyboard
  34. 34. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Final Conclusions
  35. 35. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss • Recommendations Be Clear Don’t Confuse!
  36. 36. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Avoid Overwhelming Decision Makers
  37. 37. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss
  38. 38. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss Unless YOU are the site owner… Somebody ELSE will ultimately decide… What gets worked on And what doesn’t!
  39. 39. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss If only SOME of your recommendations are Implemented…
  40. 40. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss If EVERYTHING goes well implementing audit recommendations…
  41. 41. #DS15 Mastering Strategic SEO Audits @AlanBleiweiss By Alan Bleiweiss Forensic SEO Consultant http://AlanBleiweiss.com @AlanBlewieiss
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Core concepts necessary in order to properly perform and generate high value web site audits for SEO.

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