SEO audits require a standardized process to maximize efficiency, yet enough customization to ensure you find all the important issues. This deck is meant to help provide you with a standardized process to achieve that goal, from a world class forensic SEO audit professional.

1. #pubcon
Performing SEO Audits
for
Maximized
Efficiency & Value
Presented by: Alan Bleiweiss
@AlanBleiweiss

2. #pubcon
Alan Bleiweiss
@AlanBleiweiss
http://AlanBleiweiss.com
@AlanBleiweiss
Internet Marketing since 1995
SEO since 2000
Specializing in Forensic Audits
Since July 2012

3. #pubcon
Performing SEO Audits
@AlanBleiweiss
Determine Goals
Gather Initial Data
Evaluate the Data
Dive Deeper as Needed
Evaluate Site UX
Create an Organized Doc

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Performing SEO Audits
@AlanBleiweiss
Determine Goals
Without properly
determined, realistic goals,
audits can't maximize value

5. #pubcon
Performing SEO Audits
@AlanBleiweiss
Determine Goals
Short-term, mid-term &
long-term goals are all valid
considerations for a
strategic audit

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Performing SEO Audits
@AlanBleiweiss
Determine Goals
Realistic goal setting and
realistic audit capabilities
need to be understood in
advance!

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Performing SEO Audits
@AlanBleiweiss
Standard data you gather
Will need to be be tailored
to your specific needs
& requirements
Gather Initial Data

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Performing SEO Audits
@AlanBleiweiss
My Initial DataGather Initial Data
High quality industry crawl tools offer a plethora of invaluable
insights
Not all data is relevant, valid or helpful in every situation,
so know which data tools provide matters to you

9. #pubcon
Performing SEO Audits
@AlanBleiweiss
My Initial DataGather Initial Data
Start with 30 day period, adjust longer or narrower as warranted

10. #pubcon
Performing SEO Audits
@AlanBleiweiss
My Initial DataGather Initial Data
Start with 30 day period, adjust longer or narrower as warranted

11. #pubcon
Performing SEO Audits
@AlanBleiweiss
My Initial DataGather Initial Data

12. #pubcon
Performing SEO Audits
@AlanBleiweiss
My Initial DataGather Initial Data

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Performing SEO Audits
@AlanBleiweiss
Custom Data!Gather Initial Data

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Performing SEO Audits
@AlanBleiweiss
Evaluate the data
Evaluate the Data

15. #pubcon
Performing SEO Audits
@AlanBleiweiss
Dive Deeper as NeededDive Deeper as NeededEvaluate Site UX

16. #pubcon
Performing SEO Audits
@AlanBleiweiss
Dive Deeper as NeededDive Deeper as NeededEvaluate Site UX

17. #pubcon
Performing SEO Audits
@AlanBleiweiss
Dive Deeper as NeededDive Deeper as NeededEvaluate Site UX

18. #pubcon
Performing SEO Audits
@AlanBleiweiss
Dive Deeper as NeededDive Deeper as NeededEvaluate Site UXCreate an Organized Doc
C-Suite Managers Designers Developers
Content Writers Highly Experienced & Intern Level!

19. #pubcon
Performing SEO Audits
@AlanBleiweiss
Dive Deeper as NeededDive Deeper as NeededEvaluate Site UXBonus Tasking!

20. #pubcon
Performing SEO Audits
@AlanBleiweiss
Dive Deeper as NeededDive Deeper as NeededEvaluate Site UXSummary of Tasking

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Royalty free images used in this deck Copyright © 2000-2017 Dreamstime.com
Alan Bleiweiss
@AlanBleiweiss
http://AlanBleiweiss.com