The document discusses the evolution of the web and social networks. It describes Web 1.0, 2.0 and 3.0 and how social networks allow for more collaboration. Social network platforms and services are growing rapidly, allowing companies to do targeted advertising and engage in viral marketing. Virtual communities form within social networks, acting as social systems. Social networks and their tools are changing how people shop and make purchasing decisions based on friends' opinions.
12. 5,17% 4,98% 1,0% 2,0% 3,0% 4,0% 5,0% 6,0% 7,0% Dec 05 Feb 06 Apr 06 Jun 06 Aug 06 Oct 06 Dec 06 Feb 07 Apr 07 Jun 07 Aug 07 Oct 07 Social Networks Email services Traffic in UK: Social Networks vs. Email services
13. 2002 2003 2004 Q4 2008 My Space Facebook Friendster 200 Million Facebook vs MySpace
23. Creating Global User Communities with six jumps -Social Marketing Platform (SMP)
24. Social Shopping ¿Who inspires most trust? 83% Friends opinion 75% Press article or TV 69% Website of product or service 63% Expert’s opinion 60% clients opinion on website of product or service