All the available web, mobile, social media marketing and communication channels. The costs, the vendors, best practices, value for your money, the KPIs and metrics.
Everything you need to know in order to add digital & social media channels into your marketing mix and budget.
25. ADVERTISING
type: media buying service
who: media shop or YOU
offer: cost/view (cpm) & cost/click (cpc)
cpm: 1,5$ - 10$
cpc: 0,05$ - 2,5$
Social Media
40. WEB SITE
Long term action
Supports brand values, activities
Allows products/services offering
Customization
Create & Update
41. WEB SITE
type: development service
who: internet agency or freelancer
offer: cost/project
cost: 2.000$ - 1.000.000$
Create & Update
42. WEB SITE
Create & Update
Brand
Launching
Brand
Building
Engagement Direct
Sales
Call to
Action
Customer
Care
Reputation
Management
Crisis
Management
Public &
Media
Relations
X X X X X X
44. MICRO SITE
Short term action
Supports brand values, activities
Allows products/services offering
Customization
Create & Update
45. MICRO SITE
type: development service
who: internet agency or freelancer
offer: cost/project
cost: 2.000$ - 1.000.000$
Create & Update
46. MICRO SITE
Create & Update
Brand
Launching
Brand
Building
Engagement Direct
Sales
Call to
Action
Customer
Care
Reputation
Management
Crisis
Management
Public &
Media
Relations
X X X X X X X