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Collective Thoughts

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Vidhi Ahuja
Vidhi Ahuja
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Collective Thoughts on Content, Community Management & Social Media Marketing for Online Portals By Vidhi Ahuja
Content for a Web Portal is… ,[object Object],[object Object],[object Object],[object Object]
Content strategy plans for useful, usable content.
What all is content? ,[object Object],[object Object],[object Object],[object Object]
Enter the Content Strategist .
PLAN. CREATE. PUBLISH. GOVERN.
STRATEGY. A plan for obtaining a specific goal or result.
NOT… “ Our Plan is to create a series of educational articles.”
BUT… What With what Why When How Where For whom How often By whom Finished when
Web Content must work for you. Treat your content like a critical Business Asset.
Increase User Participation and Contribution in Content on your portal.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to Increase User Participation?
The next Step… Community Management
Know your Special Purpose Set Clear Expectations
Respond Quickly Weave a Community throughout the User Experience
Create Productive Outcomes Sorry shouldn’t be the Hardest Word Be ready to Help
Make it Personal Discourage Anonymity
Be a Bridge Mediate between company and community
Be a Bridge Mediate between company and community
Measure the right Things Empower Champions
The most Important Step… Social Media Marketing
[object Object],[object Object],[object Object],[object Object],Why Social Media?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ways to use Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ways to use Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ways to use Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ways to use Social Media
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ways to use Social Media
Thank You!

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