The task was to design a campaign to address the issue of brain drain in a country where the number of talented individuals leaving for foreign countries is overwhelming. The campaign #GorboBangladesh aimed to convince various target audiences, including non-residential Bangladeshis, college students studying abroad, potential students or expats who wish to settle abroad, and other stakeholders, to contribute their talents and resources to the country either remotely or by returning to the motherland. This campaign acknowledge that studying or learning skills abroad is not a crime, but ultimately, the goal is to convince individuals to utilize their skills and experiences for the benefit of the country. This task was assigned on the country's one of the prestigious business competition event - Brandwitz 2015