There are as many types of agile coaches out there as there are flavors of ice cream. And, their levels of leadership maturity and skill can vary just as widely. It can leave one fretting, “What am I really getting when I bring in an agile coach? And, how do I ‘grow’ my own?” In fact, what are the “must have” skills of an agile coach and how can you tell if your coach has them? The Agile Coach Competency Framework is one big clue to answering these questions. Over the past two years, this framework has guided the development of hundreds of agile coaches. Agile managers and champions also use it to obtain “truth in advertising” to hire the right coach at the right time. We will explore this framework and provide lightening-talk-style case studies that showcase how it has been used in the real world. You’ll leave with ideas and actions to help you become a more savvy purveyor (and/or developer) of agile coaches.

1. Hiring (or Growing) the
Right Agile Coach
!
Lyssa Adkins
@lyssaadkins
!
Michael K. Spayd
@mspayd
© 2013 Agile Coaching Institute

2. What’s the Problem?
“When I hire an agile
coach, I don’t know
what I’m getting.
Everyone calls
themselves a coach.”
I know agile like the
back of my hand, but I
run into some clients
who just don t seem to
get it. How can I help
them get it?
© 2013 Agile Coaching Institute
“I have an agile
coach, but I’m not
sure what they’re
supposed to do. What
good are they?”
“My company doesn’t see
agile coaching as a serious
role but the situations
agile puts me in feel
serious. I don’t always
know how to deal with
them.”
2

3. Lyssa & Michael
project & program manager
Project Mgmt Office director
Project Mgmt Professional
Six Sigma Green Belt
CST & CSC
Co-Active Coach
Cer%fied
Org & Relationship
Systems Coach
Organizational change coach
Process re-engineer
Cert. Prof. Facilitator
Masters in Psychology
Agile transformation coach
Certified Org & Relationship
Systems Coach
Coaching the Agile Enterprise
(in progress)

4. An Agile Coach is...
© 2013 Agile Coaching Institute
4

5. Levels of Agile Coaching
Develops leaders,
focuses on
culture,
catalyzes change
Develops
teams, mentors
others, advises
managers
Facilitates practices
and collaboration
on one or a few
teams
© 2013 Agile Coaching Institute
5

6. Agile Coaching Competency Framework
Agile-Lean
Practitioner
Teaching
Professional
Coaching
Mentoring
Facilitating
Transformation
Technical
Business
© 2013 Agile Coaching Institute
Agile Coaching Competency Framework is Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
6

7. Lyssa’s “truth in advertising” Profile
Agile-Lean
Practitioner
Teaching
Professional
Coaching
Mentoring
Facilitating
Transformation
Technical
Business
© 2013 Agile Coaching Institute
Agile Coaching Competency Framework is Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
7

8. ?
?
?
© 2013 Agile Coaching Institute
How might
you use this
?
?
?
8

9. Application:
Developing
One’s Self as
an Agile Coach
© 2013 Agile Coaching Institute
9

10. Paul Develops & Lands an Agile Coaching Role
Also on YouTube: http://bit.ly/12YAgbO
Paul Tevis - @ptevis
© 2013 Agile Coaching Institute
10

11. Application:
Hiring and
Developing
Agile Coaches
© 2013 Agile Coaching Institute
11

12. Angel Hires an Agile Coach
Also on YouTube: http://bit.ly/11KCj0m
Angel Diaz - @adiazmaroto
© 2013 Agile Coaching Institute
12

13. Manager:
How much of each of these do you need
in your next coach?
Agile-Lean
Practitioner
Teaching
Professional
Coaching
Mentoring
Facilitating
Transformation
Technical
Business
© 2013 Agile Coaching Institute
Agile Coaching Competency Framework is Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
13

14. Coach:
How much of each of these do you
currently have?
Agile-Lean
Practitioner
Teaching
Professional
Coaching
Mentoring
Facilitating
Transformation
Technical
Business
© 2013 Agile Coaching Institute
Agile Coaching Competency Framework is Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
14

15. Application:
Helping
Communities
of Agile
Coaches Grow
© 2013 Agile Coaching Institute
15

16. From Angel Diaz, agile coach in Spain
Agilists get
together in User
Group meetings to
learn and explore
the Framework.
© 2013 Agile Coaching Institute
16

17. Erin Helps Grow her Agile Coaching Community
Full 4 minute video on YouTube: http://bit.ly/13YoAjg
Erin Beierwaltes - @CoachatPlay
© 2013 Agile Coaching Institute
17

18. Many Pathways....
to help you develop
agile coaching skill
within yourself or
your organization
TRaining
MentorinG
CERTIFICATION
self-development
© 2013 Agile Coaching Institute
18

19. Agile Coaching Learning Objectives
Enterprise
Agile
Coach
~40 LOs in
these areas:
Agile
Coach
~40 LOs in
these areas:
Agile Team
Facilitator
~24 LOs in
these areas:
(LOs)
-
Enterprise Agile Coaching: Skills/Scope
Organizational Systems & Processes
Organizational Leadership & Culture
Org Change & Agile Transformation
Business & Enterprise Agility
-
Agile Coaching Roles & Mindsets
Coaching Skills and Conversations
Mentoring Agile Roles, Practices, etc
Teaching Agile Basics & Mindset Shifts
Agile Coach as Professional
Teams: Start up, Growth, Conflict, Health
- Mindset & Role of Agile Team Facil.
- Facilitation Tools & Techniques
- Facilitating the Agile Practices
For detail, see ICAgile.com. These learning objectives are Creative Commons and
meant to be used by everyone: individuals, other certification organizations and training companies.
© 2013 Agile Coaching Institute
19

20. Where do I go next?
!
!
}Resources
at
!
! AgileCoachingInstitute.com
!
!
}ICAgile.com: see
details about the
Learning Objectives for self-study or
to find courses
© 2013 Agile Coaching Institute
!20

21. More videos !on YouTube
Search “Agile Coaching Framework” or go to the lyssaadkins Channel
Kevin Callahan
Angel Diaz
Alistair Sloley
Erin Beierwaltes
© 2013 Agile Coaching Institute
Paul Tevis
21

22. “We develop great
agile coaches.”
!
!
Coaching the Agile
Enterprise
Training
!
Coaching/Mentoring
!
Breakthrough Coaching
Learn more:
AgileCoachingInstitute.com