Customer Zeitgeist Report Analyzes Shifting Trends
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What's up, what's down and what's next with customers, marketplaces and cultures - a full rundown of the macrotrends, customer metatrends, fast-changing shifts and how to lead through these changes by Wikibrands
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Customer Zeitgeist Report Analyzes Shifting Trends
- 1. THE 2018 STATE OF CUSTOMER ZEITGEIST WHAT’S UP, WHAT’S DOWN AND WHAT’S NEXT WITH CUSTOMER MARKETS & CULTURE
- 2. PURPOSE: MAP OUT WHAT INFLUENCES ARE SHIFTING IN CUSTOMERS’ WORLDS MACROTRENDS - socioeconomic, cultural top-of-the-chain drivers CUSTOMER METATRENDS - key guiding , longer-term customer influences SHIFTS - factors that may swing up widely over the next 1-3 years LEADERSHIP - how these changes can be best managed in the future
- 3. WHEN WE SAY CUSTOMER, WE ALSO MEAN: CONSUMER, USER, DONOR, CITIZEN, CLIENT, STAKEHOLDER, FAN…
- 4. THE 2018 STATE OF CUSTOMER ZEITGEIST FULL COVERAGE OF THE CUSTOMER-FACING UNIVERSE Customer Outreach & Community Customer Engagement & Influencers Customer Trends & Insight Customer Service Customer Experience Traditional & New Media Marketing Technology Advertising & Design Communications & PR Marketing Customer-first Culture Analytics & Measurement Product & Service Innovation E-CommerceSales
- 5. CUSTOMER ZEITGEIST HOW WILL SOCIO-ECONOMIC TRENDS IMPACT CUSTOMERS?
- 6. CUSTOMER ZEITGEIST WHAT ARE THE TOP 20 META CUSTOMER-SPECIFIC TRENDS? HOW DO THEY RANK IN IMPORTANCE?
- 7. CUSTOMER ZEITGEIST WHICH INDUSTRIES WILL BE MOST DISRUPTED?
- 8. CUSTOMER ZEITGEIST HOW WILL EMERGING TECHNOLOGIES IMPACT CUSTOMERS?
- 9. CUSTOMER ZEITGEIST WHAT IS THE ROLE OF BRANDS IN THE FUTURE?
- 10. CUSTOMER ZEITGEIST HOW TO LEAD ORGANIZATIONS THROUGH CUSTOMER EXTERNAL & INTERNAL OBSTACLES?
- 11. CUSTOMER ZEITGEIST WHAT ARE SOME OF THE SMARTEST BETS ON FUTURE ACTIVITIES: - NEXT YEAR - 5 YEARS FROM NOW - 10, 15, 20, 25 YEARS FROM NOW?
- 12. THE 2018 STATE OF CUSTOMER ZEITGEIST https://www.surveymonkey.com/r/customerzeitgeist
- 14. PART OF WIKIBRANDS’ 2018 EMERGING TREND SERIES
- 15. WE CONNECT THE FUTURE DOTS KEYNOTES WORKSHOPS EXECUTIVE BRIEFINGS BRAND CONTENT INDUSTRY AUDIT BESPOKE RESEARCH FULL IMMERSION CONSULTING
- 16. TO ENQUIRE ON THE CUSTOMER ZEITGEIST www.wiki-brands.com Sean Moffitt Managing Director sean@wiki-brands.com @wikibrands And take the survey: https://www.surveymonkey.com/r/customerzeitgeist