On its 15th anniversary, we thought we would deep dive into the blue depths of LinkedIn and profile its growth, revenue, where it performs best, best practices, content drivers, interesting stats and quirks. All 26 wrinkles to how the world's biggest professional networks works. Benefit & enjoy.
LinkedIn at 15: From A to Z, the 26 Need-to-Knows on the World’s Business Professional Network
1. LINKEDIN AT15:
From A to Z, the 26 Need-to-Knows on the World’s
Business Professional Network
2. ON MAY 5th, 2018, LINKEDIN TURNED 15
YEARS OLD…
IT MADE US THINK OF A TAYLOR SWIFT SONG AND …
LINKEDIN’S PAST & FUTURE
3. A. HISTORIC & FUTURE GROWTH
By 2020, 700MM users, long term goal 3B
4. B. The FIRST SIX MONTHS
who were tHEIR 1st 30,000 people?
5. C. NINE REASONS WHY WE LINK
PROSPECTING PEOPLE, JOBS & COMPANY ARE CORE
6. D. WHERE DO WE COME FROM?
THE TOP 12 COUNTRIES
#1 US 128MM #2 INDIA 35MM #3 BRAZIL 25MM #4 UK 20MM
#5 CHINA 20MM #6 CANADA 12MM #7 FRANCE 11MM #8 ITALY 8MM
#9 MEXICO 8MM #10 SPAIN 8MM #11 AUSTRALIA 7MM #12 NETHERLANDS 6MM
7. E. AGE OF MEMBERSHIP
NOT THE OLD PEOPLE’S NETWORK ANYMORE
8. F. TOP OF THE CHARTS CONNECTIONS
UAE. LONDON, STAFFING & HR LOVE LINKEDIN
12. J. WHEN TO POST
LIKE RADIO - MIDDLE OF THE WEEK- BREAKFAST, LUNCH & POST WORK
Source;CoSchedule
13. K. WHAT TO POST
This is not facebook, this is not twitter, THIS IS NOT YOUTUBE
Neutral sentiment - 70% &122% better than
negative or positive posts
Long form posts - 1,900-2,300 words long
Sections - 5-8 headings
Best Type - Lists and How-Tos
Visuals - 8+ visuals
Title Length - 30-40 word titles
Source; OK Diork
17. READ THE LAST HALF OF THE ARTICLE…
HERE AT THE WIKIBRANDS BLOG: http://bit.ly/wikibrandslinkedin
18. WE COULD LIKELY HELP WITH
YOUR LINKEDIN …
and a few other things
19.
20. Originated in 2010, consolidating plainning, research and
consulting tools across customer engagement & experience,
marketing, media & brand transformation and product/service
innovation.
Based out of the global innovation hub of Toronto, published first
research study “The Buzz Report” on key marketplace trends in
2009 and 12 reports since.
Globally published “Wikibrands” book in 2011 by Sean Moffitt,
Mike Dover via McGraw-Hill publishing.
Added transformation suites, insights, people and tools for:
Business Model Transformation (2012)
Technology & Digital Transformation (2013)
Leadership & Strategy Transformation (2014)
Culture & Talent Transformation (2015)
THE BACKGROUNDER:
21. WE deliver THREE THINGS REALLY REALLY WELL …
UNBLOCK YOUR
DIGITAL NOW
FUTUREPROOF
YOUR MARKETPLACE
TRANSFORM YOUR
ORGANIZATIONAL FUTURE
22. We’re not an agency, A consultancy or A software co.
BUT WE DO…
KICKSTARTERS IMMERSIONS DEEP DIVES PARTNERED Expert-sourced
Keynote
Presentations
business team
immersions
training
programs
transformation
audiTs/REPORTS
SPECIAL project
leadership
thoughtleader
camps
innovation
offsites
industry
roundtables
proprietary
research
transformation
engagements
executive
briefings
executive
bootcamps
issue-specific
LabS
initiative
consulting
digital
accelerator
23. wikibrandS key principals
SEAN MOFFITT
EXECUTIVE CMO/CDO/TRANSFORMATIONIST
SPECIALTIES:
Emerging technology, customer experience,
great culture, startups and fitness/sports.
@seanmoffitt
MIKE DOVER
EXEC. RESEARCHER/CONSULTANT/FACULTY
SPECIALTIES:
Technology, generations in the workplace,
great content,operations & popular culture
@doverd4s
Plus hundreds of collaborative staff, collaborators and service providers
24. So what do you want?
Let’s make the future together…
25. Our website hub:
www.wiki-brands.com
Other Connections:
@wikibrands
wikibrands
wikibrands
wikibrandsFT
wikibrands
admin@wiki-brands.com
You don’t have to see the
whole staircase,
just take the first step…